Class Experiment and Data Collection

1. Validity, Sampling & Experimental Control Psych 231: Research Methods in Psychology

2. Announcements The required articles for the class experiment paper are already on-line at the Milner course reserves page

3. Class Experiment Collect the forms (consent forms and data summary sheets) - pass to the front Brief discussion: So how did it go? What happened? Any thing unusual/unexpected? Any problems?

4. External Validity Are experiments real life behavioral situations, or does the process of control put too much limitation on the way things really work? Will the same basic conclusions be supported with different operational definitions, different participants, different research settings?

5. External Validity Variable representativeness relevant variables for the behavior studied along which the sample may vary Subject representativeness characteristics of sample and target population along these relevant variables Setting representativeness (ecological validity) how do the characteristics of the research setting compare with the real world

6. Internal Validity The precision of the results Did the change result from the changes in the DV or does it come from something else?

7. Threats to internal validity History an event happens during the experiment Maturation participants get older (and other changes) Selection nonrandom selection may lead to biases Mortality participants drop out or cant continue Testing being in the study actually influences how the participants respond Statistical regression regression towards the mean, if you select participants based on high (or low) scores (e.g., IQ, SAT, etc.) their scores later tend to move towards the mean.

8. Debugging your study Pilot studies A trial run through Dont plan to publish these results, just try out the methods Manipulation checks An attempt to directly measure whether the IV variable really affects the DV. Look for correlations with other measures of the desired effects.

9. Sampling Why do we do we use sampling methods? Typically dont have the resources to test everybody Population - everybody that the research results are targeted Sample - the subset of the population that actually participates in the research

10. Sampling Goals: Maximize: Representativeness - to what extent do the characteristics of those in the sample reflect those in the population Reduce: Bias - a systematic difference between those in the sample and those in the population

11. Sampling Methods Probability sampling Simple random sampling Systematic sampling Stratified sampling Non-probability sampling Convenience sampling Quota sampling

12. Simple random sampling Every individual has a equal and independent chance of being selected from the population

13. Systematic sampling Selecting every n th person

14. Stratified sampling Step 1: Identify groups (strata) Step 2: randomly select from each group

15. Convenience sampling Use the participants who are easy to get

16. Quota sampling Step 1: identify the specific subgroups Step 2: take from each group until desired number of individuals

17. Experimental Control Our goal: to test the possibility of a relationship between the variability in our IV and how that affects our DV. Control is used to minimize excessive variability. To reduce the potential of confoundings. if there are other variables that influence our DV, how do we know that the observed differences are due to our IV and not some other variable

18. Sources of variability (noise) Sources of Total (T) Variability: T = NonRandom exp + NonRandom other +Random

19. Sources of variability (noise) I. Nonrandom (NR) Variability systematic variation A. (NR exp )manipulated independent variables (IV) i. our hypothesis is that changes in the IV will result in changes in the DV B. (NR other )extraneous variables (EV) which covary with IV i. other variables that also vary along with the changes in the IV, which may in turn influence changes in the DV

20. Sources of variability (noise) II. Random (R) Variability A. imprecision in manipulation (IV) and/or measurement (DV) B. randomly varying extraneous variables (EV)

21. Sources of variability (noise) Sources of Total (T) Variability: T = NR exp + NR other +R Our goal is to reduce R and NR other so that we can detect NR exp . That is, so we can see the changes in the DV that are due to the changes in the independent variable(s).

22. Weight analogy Imagine the different sources of variabilility as weights R NR exp NR other R NR other Treatment group control group

23. Weight analogy If NR other and R are large relative to NR exp then detecting a difference may be difficult R NR exp NR other R NR other

24. Weight analogy But if we reduce the size of NR other and R relative to NR exp then detecting gets easier R NR other R NR exp NR other

25. Methods of Controlling Variability Comparison Production Constancy/Randomization

26. Methods of Controlling Variability Comparison An experiment always makes a comparison, so it must have at least two groups Sometimes there are baseline, or control groups This is typically the absence of the treatment Without control groups if is harder to see what is really happening in the experiment it is easier to be swayed by plausibility or inappropriate comparisons Sometimes there are just a range of values of the IV

27. Methods of Controlling Variability Production The experimenter selects the specific values of the Independent Variables (as opposed to allowing the levels to freely vary as in observational studies) Need to do this carefully Suppose that you dont find a difference in the DV across your different groups Is this because the IV and DV arent related? Or is it because your levels of IV werent different enough

28. Methods of Controlling Variability Constancy/Randomization If there is a variable that may be related to the DV that you cant (or dont want to) manipulate Then you should either hold it constant, or let it vary randomly across all of the experimental conditions

29. Potential Problems of Experimental Control Excessive random variability : If control procedures are not applied, then R component of data will be excessively large, and may make NR undetectable Confounding : If relevant EV covaries with IV, then NR component of data will be "significantly" large, and may lead to misattribution of effect to IV Dissimulation : If EV which interacts with IV is held constant, then effect of IV is known only for that level of EV, and may lead to overgeneralization of IV effect

30. Next time Read: Chpt 8