1 versus 100: Season 2 Pilot Study - An Estimation Achievement.


87 views
Uploaded on:
Category: Music / Dance
Description
1 versus 100: Season 2 Pilot Study - An Estimation Achievement Going LIVE Xbox LIVE: 23 million individuals overall 10.4 million avg. month to month U.S. Xbox LIVE Clients 1 Xbox LIVE individuals in US ~ 60% M, 40% F 1 Xbox 360 Console utilization in US ~ 80% M, 20% F 2
Transcripts
Slide 1

1 versus 100: Season 2 Pilot Study - A Measurement Success

Slide 2

Going LIVE Xbox LIVE: 23 million individuals overall 10.4 million avg. month to month U.S. Xbox LIVE Users 1 Xbox LIVE individuals in US ~ 60% M, 40% F 1 Xbox 360 Console use in US ~ 80% M, 20% F 2 Peaks of 2.2 million simultaneous LIVE individuals (around the world) 3 1 versus 100 Overview November 2009 - February 2010, 13-weeks Two variants of the diversion: Live versus Broadened Play Ad upheld: diversion entryway & stadium; feature interstitials Major backers: Sprint, Honda, Progressive Prizes Awarded: Points, Games, Consoles, Trips/Vacations, Car Short Video 1 Simmons 2 Nielsen GamePlay Metrics 3 Microsoft

Slide 3

Pilot Study – “Gaming the System” Watermarked: Season 2 of 1 versus 100 Measurement: Same TV innovation and national board Results: Audience measurements Useful: Comparing Xbox LIVE to other media

Slide 4

Face the Facts 18-34 M: 10 days/month, 22 sessions/month, Avg Session = 87 min XBOX 360 User 1 versus 100 Player Profile 2 1 GamePlay Metrics 2 Nielsen People Meter

Slide 5

Prime Time is Game Time 20-24% of XBOX 360s dynamic 8PM-11PM Source: Nielsen GamePlay Metrics, December 2009

Slide 6

Average Time Spent Playing 1 versus 100 SB XLIV Live Play Avg 87 min 70.59 Avg

Slide 7

Impact of Advertising Editorial Calendar capacities (Super Bowl Theme) Twitter posts: 1 versus 100 Post Ad Effectiveness study 1 : Automotive Video Ad 200% lift in unaided mindfulness 20% lift in brand rating 44% more prone to “definitely rent or buy ” the brand 23% went by site of car organization An amazing 11% went to a neighborhood dealership “It shows up the Nielsen/Xbox/1vs100 ‘test’ was fruitful - times are a changing…” – jag731, 02/7/10 1 Interpret LLC

Slide 8

“Channeling” your Message Xbox LIVE gives a way to achieve key demographics in a novel, drawing in way Nielsen/MSFT investigating estimation to other Xbox LIVE situations and channels End Goal to make an arrangement of measurements that can be straightforwardly contrasted with TV and Online media XRP, GRP

Recommended
View more...