2001: The Breakout of DVD.


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2001: The Breakout of DVD Warren Lieberfarb President, Warner Home Video DVD Entertainment Group Press Reception International Consumer Electronics Show January 8, 2002 Shipments of DVDs multiplied in 2001. Industry DVD Unit Shipments (in millions) 364 182 98 1999 2000 2001
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Slide 1

2001: The Breakout of DVD Warren Lieberfarb President, Warner Home Video DVD Entertainment Group Press Reception International Consumer Electronics Show January 8, 2002

Slide 2

Shipments of DVDs multiplied in 2001. Industry DVD Unit Shipments (in millions) 364 182 98 1999 2000 2001 Source: DVD Entertainment Group

Slide 3

Consumer offers of DVDs dramatically increased in 2001. DVD Unit Sales to Consumers (in millions) 249 Library Titles 117 New Releases 100 32 41 132 12 20 59 1999 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates

Slide 4

Consumer buys of DVDs per family is expanding. Normal Number of DVDs Purchased per Household 14.9 13.4 12.4 1999 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates and DVD Entertainment Group

Slide 5

Consumers burned through $4.6 billion on DVDs in 2001, 2.4 times more than in 2000. DVD Retail Consumer Expenditures (in billions) $4.6 $1.8 156% CAGR Library Titles $1.9 New Releases $0.7 $2.8 $0.7 .25 .45 $1.2 1999 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates

Slide 6

Consumers acquired $8.4 billion of DVD and VHS consolidated in 2001, 1.5 times more than in 2000. Video Retail Consumer Expenditures (in billions) $1.9 $3.7 2000 $5.6 $4.6 $3.8 $8.4 2001 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 DVD Purchases VHS Purchases Source: AC Nielsen/VideoScan/Retail Estimates

Slide 7

Last year, customers spent a record-breaking $16.8 billion purchasing and leasing motion pictures on video. Video Retail and Rental Consumer Expenditures (in billions) $20.0 $16.8 $18.0 +21% $16.0 $13.9 $14.0 $7.0 VHS $10.8 $12.0 VHS Rentals $10.0 VHS Purchases $7.7 VHS $11.4 $8.0 DVD Rentals $3.8 $6.0 DVD Purchases $1.4 $3.7 $4.0 DVD $6.0 $2.0 DVD $2.5 $0.6 $4.6 $1.9 $0.0 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac

Slide 8

Sell-through is driving aggregate video development. Video Retail and Rental Consumer Expenditures (in billions) $20.0 $16.8 $18.0 +21% $16.0 $13.9 $14.0 Rentals $8.4 $7.0 $12.0 VHS Rentals $8.3 $10.0 DVD Rentals $7.7 $1.4 $8.0 VHS Purchases $6.0 $3.8 DVD Purchases $0.6 Purchases $8.4 $4.0 Purchases $5.6 $3.7 $2.0 $4.6 $1.9 $0.0 2000 2001 Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac

Slide 9

Consumers burned through $10.9 billion to see new motion pictures on video, $2.8 billion more than they did going to film theaters. 2001 Consumer Expenditures (in billions) $20.0 $18.0 $16.0 $14.0 $10.9 $12.0 VHS Rental $8.1 $10.0 VHS Purchases $5.1 $8.0 DVD Rental $6.0 DVD Purchases $2.0 $4.0 $1.0 $2.0 $2.8 $0.0 Video New Releases Theatrical Box Office Source: AC Nielsen/VideoScan/Retail Estimates/VidTrac, AC Nielsen EDI

Slide 10

Consumers spend more cash on Video than other diversion choices. 2001 Consumer Expenditures (in billions) $20 $16.8 $16.5 $15 $11.2 $10 $8.1 $6.4 $5 $0 Trade Books Video Theatrical Films Music CDs Video Games Source: Video: AC Nielsen/VideoScan/Retail Estimates/VidTrac. Exchange Books: Kagan MediaCast. Music CDs: Soundscan. Showy Films: AC Nielsen EDI. Computer games: Veronis Suhler.

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DVD development hit twist speed in 1999 when all studios discharged new movies on DVD synchronous with VHS. Rate of fourth Qtr. DVD Titles Released Simultaneous with VHS 100% 80% 60% Not Day & Date 88% 100% 40% 86% Day & Date 42% 20% 25% 1997 1998 1999 2000 2001 Annual DVD Player Sales (Mil) 0.3 0.9 3.6 9.9 16.7 Source: DVD Release Report

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Consumers purchased 16.7 million DVD players in 2001. U.S. DVD Player Sales to Consumers* (in millions) 20 16.7 15 9.9 10 5 3.6 0.9 0 1998 1999 2000 2001 *Includes Home Theater in a Box frameworks, Combination frameworks and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

Slide 13

1 in 4 homes now claim a DVD player. U.S. DVD Player Installed Base* (in millions) 30 25.1 5.0 20 13.1 20.1 1.5 10 4.8 Multiple Player HHs 11.6 1.3 Single Player HHs 0 1998 1999 2000 2001 *Includes Home Theater in a Box frameworks, Combination frameworks and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

Slide 14

Including diversion consoles and PCs, there are more than 54 million machines fit for playing DVD motion pictures at home. DVD-Capable Machines (in millions) 54.3 60.0 50.0 7.5 40.0 15.5 DVD Game Consoles 26.1 30.0 DVD-ROM PCs 1.0 20.0 10.8 10.4 DVD Set-top Players 31.3 10.0 6.0 14.7 0 4.8 1999 2000 2001 Source: DVD Entertainment Group, Adams Media Research, NPD Funworld

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DVD is the quickest offering shopper hardware result ever. Number of Years to Reach Cumulative Sales of 30 Million Units 5 DVD 8 CD Players PCs 10 Cell Phones 12 13 VCRs Color TVs 17 0 5 10 15 20 Years Source: eBrain Market Intelligence

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2001 DVD player shipments surpassed a year ago\'s CES gauge by 28%. 2001 DVD Player Shipments* - Forecast versus Real (in millions) 20 16.6 15 13.0 10 5 0 2001 CES FORECAST 2001 ACTUAL *Includes Home Theater in a Box frameworks, Combination frameworks and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

Slide 17

Awareness and buy expectation for DVD are solid and keep on improving. Helped Awareness 100% Unaided Awareness 76% Definite Purchase Intent 23% Total Positive Purchase Intent 44% Consumer research bolsters buys of more than 20 million DVD players in 2002. Source: National Research Group, 12/16/01

Slide 18

Over 20 million DVD players are relied upon to be dispatched in 2002. U.S. DVD Player Shipments* - 2002 Forecast (in millions) 25 20.8 20 16.6 15 9.7 10 4.1 5 1.1 0 1998 1999 2000 2001 2002 Projection *Includes Home Theater in a Box frameworks, Combination frameworks and Portable DVD players Excludes DVD-ROM and Game Consoles Source: DVD Entertainment Group

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