2007 Celebration Report.

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The Rocky Mountain Wine & Food Festival delighted in proceeded with development in customer and exhibitor participation in 2007 ... Exhibitors in the Rocky Mountain Wine & Food Festival include: ...
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The Rocky Mountain Wine and Food Festival 2007 Festival Report

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Introduction The Rocky Mountain Wine & Food Festival appreciated proceeded with development in customer and exhibitor participation in 2007 Calgary Festival 14,500 guests; 4% development in participation 175 Exhibitor Booths, 9 Sponsors 10 th continuous year running 2007 Edmonton Festival 8,900 guests; 18% development in participation 135 Exhibitor Booths, 9 Sponsors 6 th back to back year running 2007 Red Deer Festival 1,800 guests; 51% development in participation 43 Exhibitor Booths, 6 Sponsors 2 nd successive year running

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Consumer Profile The Festival pulls in purchasers from all grown-up age bunches who appreciate high family unit wages

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Consumer Profile (proceeded with) The Festival keeps up an extensive number of rehash buyers , and with forceful promoting draws in a critical number of new shoppers every year . Most shoppers plan to go to the Festival again one year from now ; and 85% reacted that they would prescribe, or be prone to prescribe , the Festival to others.

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2007 Festival Marketing The Festival keeps on using a complete showcasing arrangement Print Material Posters & postcards were disseminated to all eatery exhibitors and Liquor Depot stores all through Calgary, Edmonton and Red Deer, and additionally in all Starbucks stores in Edmonton. Print Advertising Festivals promotions were put in The Calgary Herald, Edmonton Journal, National Post, Western Living, City Palate, Wine Access, Calgary Inc., Avenue Edmonton, Metro daily paper (Calgary just), Rush Hour, FFWD, and the Red Deer Advocate. Radio Advertising The Festival publicized with the most well known radio stations in Calgary, Edmonton and Red Deer including: CJAY 92, Vibe 98.5, Lite 96, Jack FM, Country 105, EZ Rock, The Bear, CISN , JOE FM, K-Rock, Magic 99, The Drive, Z99, KG Country, and Big 105. Site The site www.rockymountainwine.com got a critical increment in activity, totalling 1.4 million hits in 2007 Festival Database Email ads were sent to more than 10,000 email addresses in the Festival database Corporate Ticket Campaign Over 80 Alberta organizations were sent blurbs and marked down ticket offers. Right around 2500 tickets were sold specifically through Alberta organizations

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Festival Marketing (proceeded) Public Relations & Media The Festival appreciated a plenitude of complimentary media scope in 2007 Print Coverage Calgary Herald, Edmonton Journal, City Palate, Where Calgary, Where Edmonton, Wine Access Magazine, Vue Weekly, Vendor Magazine, Wine Festival Magazine, Avenue Magazine, Red Deer Advocate TV Coverage & Interviews City TV Calgary, Shaw TV Calgary, Global Calgary, Global Edmonton, CH Red Deer Radio Interviews & On-Site Coverage Jack FM, Lite 96, Vibe 98, Country 105, SAIT Broadcast, KRock, Necap Radio, Z99, KG Country, Big 105

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Festival Marketing - Results "Informal" keeps on being the most essential component in drawing in customers to the Festival

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What purchasers said in regards to the 2007 Festival… "Wonderful! I tasted a few wines that I have found in the stores however was excessively shy, making it impossible to attempt. Would love to come back again and will prescribe to others." "Design of merchants and space for visitors to eat was exceptionally well done for the current year. We have gone to throughout the previous three years and this was the best. Incredible occupation!." "Considerate workers, great sustenance. An extremely pleasant night." "Overlook Disneyland, this is the happiest place ever!" "Sustenance was great. Wine choice the best ever."

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Exhibitors in the Rocky Mountain Wine & Food Festival include: Restaurants and lodgings Wine offices and wineries Alcoholic refreshment offices Breweries Coffee, chocolate, cheddar, and other gourmet sustenance organizations A little parcel of limited time organizations (daily papers, autos, travel, and so forth) Exhibitor Profile

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Exhibitor Survey Results Almost half of exhibitors finished the yearly Exhibitor Survey, rating different parts of the Festival.

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Exhibitor Survey Results (proceeded)

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What exhibitors said in regards to the Festival… "Another great year. Suppliers and head office individuals who came to work were extremely awed with the association, participation, and nature of participation at the appear." "Awesome turnout." "Caps off to all of Rocky Mountain staff that made the celebration a win" "The occasion was exceptionally well run. It appeared staff was on stand by at all times to get ice, or whatever else that was required. It was a simple celebration to be an exhibitor at." "General it was a good time for everyone who went and who worked there. It is decent to make tracks in an opposite direction from the eatery furthermore advance the new things we have." "The show went exceptionally well. It appeared that everybody had a decent time." "As usual, an incredible occasion."

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Sponsors We benevolently thank all the 2007 patrons, who are so necessary to the accomplishment of the Festival, giving budgetary, advertising and occasion support. The Festival prides itself on growing commonly gainful connections, which incorporate exceptional projects for every backer. In 2008, the Festival would like to extend programs with current backers and search for new patrons to help the Festival proceed with its development. 2007 Sponsors Title Sponsor Liquor Depot Festival Sponsors Cadillac Edmonton Journal Kicking Horse Mountain Resort Repeat Seat Western Living Vino Award Sponsors Connect Logistics Blackfoot Inn JF Hillebrand

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2008 Festival What\'s coming up in 2008? Proceeded with endeavors to draw in more premium wine and other premium items Two new occasions: Winefest in Calgary and Rocky Mountain Wine & Food Festival in Banff Wine workshops with winery principals Continued endeavors to market and brand the Vino Awards to shoppers Better administration of the front passage in Calgary & Edmonton Electronic enlistment for exhibitors Exhibitor hotlines amid the occasions, so exhibitors can undoubtedly achieve Festival Management

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2008 Dates Winefest Calgary Thursday, February 21 – Saturday, February 23, 2008 Red Deer Rocky Mountain Wine & Food Festival Friday, April 18 & Saturday, April 19, 2008 Banff Rocky Mountain Wine & Food Festival Saturday, May 31, 2008 Calgary Rocky Mountain Wine & Food Festival Thursday, October 16 – Saturday, October 18, 2008 Edmonton Rocky Mountain Wine & Food Festival Thursday, October 23 – Saturday, October 25, 2008

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Cathy Miller Festival Director P: 403-228-0777 F: 403-398-1334 E: cathy@rockymountainwine.com Contact Us

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