(704) 677-4018 portable byoung@youngstrategies PO Box 12600, Charlotte, North Carolina 28220-2600.


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Less resort inn building, more fragmentary possession resort advancement ... furthermore, administrations will need to keep focused of quickly changing patterns to survive ...
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Changing Trends Affecting Cultural & Heritage Travel Cultural & Heritage Tourism Alliance Conference Seattle, Washington December 1, 2007 (704) 677-4018 versatile byoung@youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Dynamic organization Destination research and key arranging Research for 100+ destinations in 26 states Small to fair sized groups Travel industry centered National examination information and patterns investigation Writing and talking 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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2007-08 = CHANGE "It is not the most grounded of the species that survives, nor the most astute, however the one that is most receptive to change." -Charles Darwin 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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2007 and Beyond Growth in 2007 and into 2008 at long last outpacing 2000 levels-yet it is a totally distinctive world… … real explorer conduct change is constraining the travel business to reexamine the experience ! 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Changing Consumer Behavior Twenty years of progress (1986) CNN was new Compact Disk was new – tapes going out Few family units had a PC Internet??? Balsamic Vinegar and Sushi??? No preferred customer credits Few lavish inns Few fine eating eateries No security… anyplace Videos were anticipated to execute heading off to the motion pictures 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Ups and Downs Increase in recreation tourism, Lodging inhabitances are up, BUT Decline in appearance to numerous memorable locales Decline in participation to numerous legacy attractions Increase at numerous amusement parks Increase in retail shopping Increase in feasting 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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2007 and Beyond " If social and legacy tourism is so HOT? Why are my numbers NOT?" 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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National Lodging Data Source: Smith Travel Research STR Report RTM 2007 projection = 63.7% (development in stock) ADR & RevPAR up! Less resort lodging building, more partial proprietorship resort improvement 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Airlines Airline Selection Criteria: Schedule/accommodation 61% More room to breathe 11% Earning Flyer Miles-9% Price increments expected Source: Travelocity 12/06 Source: Air Transport Association Prices underneath 2000 levels however going up 2005 Losses: $4.1 Billion 2006 Losses: $0.5 Billion U.S. Armada 20% littler 160,000 employments cut subsequent to 2000 Fuel costs multiplied more than 2005 2007 anticipated benefit = $5.1 Billion 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Cruise Industry Cruise Lines (CLIA): Out-played out all travel portions following 2000 It\'s simple! Impressive development in 2007 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Convention & Meeting U.S. Business/Convention Travel (household): Growth is driven by: Fun area (resorts, riverfronts, gambling clubs, and so on.) Convenience (strolling scale once there) Unique encounters, occasions & extraordinary speakers/subjects Cost regulation 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Domestic Leisure U.S. Recreation Travel (residential individual excursions) (TIA): Increase has never vacillated We all NEED to escape! Investigating UNIQUE spots 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Domestic Leisure Increases in Leisure travel " Respite" Vacations requested Growth in family travel Growth in liking go Attendance to numerous attractions is down Simplified arranging, introduction & assistance 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Consumer Confidence Americans are mindfully idealistic FEB \'07 – Oct \'07 2000 - 2007 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Sophisticated Travelers Trading Up Truckers drinking lattes Trends are changing at a speedier rate Consumer is additionally requesting Providers of products and administrations will need to keep focused of quickly changing patterns to survive Luxury encounters not for the rich alone Fine craftsmanship/create as gifts 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Group Tour Great Potential for Rebound Affinity, fondness, proclivity Last moment arranging incurring significant damage Hard to offer out per capita visit Custom intended for Baby Boomers or other age bunches Freedom without the bother, voyage ship ashore Something you can\'t get some other way Huge development in understudy travel – now 25% of worldwide travel (SYTA) 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Attractions Challenges More to do… less time to do it Decline in participation to numerous notable locales and exhibition halls 16,500 galleries in U.S. 9,000 house historical centers in U.S. Exhausting versus drawing in Desire for less structure ½ value ticket & then offer sustenance, refreshment, retail "Store, Door & More" FUN 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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House Museums New or through! Hearst Castle most noticeably bad year in 20 years (USA Today) Biltmore Estate greatest year ever! It\'s not the item… it\'s the EXPERIENCE Requires consistent reinvestment 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Biltmore and more Major Business Units Destination Attraction Inn on Biltmore Estate Explore Biltmore Estate Biltmore Estate Wine Company Biltmore Estate Reproductions Inc. Key Statistics 1,000,000 guests yearly 140,000 instances of wine 42 licensees 66,000 room evenings 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Biltmore and more Key Statistics $117 million in income $350 million effect on group 10% – 12% profit for deals 1,500 representatives $12 million in duties 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Biltmore and all the more NEW TOURS, ATTRACTIONS, EVENTS… Downstairs Tour Behind the Scenes Christmas Festival of Flowers Winery Retail Dining Hotel 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Biltmore and more 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Biltmore and more William Amherst Vanderbilt Cecil "We don\'t save Biltmore Estate to profit—we profit to safeguard Biltmore Estate!" 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Top Ten Trends for 2007-08 1. 2007 Continued development in general travel & tourism incomes Americans anticipated to take 1,254.6 million household individual excursions in 2007, up 2.3% more than 2006 (Source: IbisWorld) Americans view get-aways as a vital piece of contemporary life (Source: YPB&R/Y) We should take in the new conduct designs 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Top Ten Trends for 2007-08 2. Time Poverty – drives all patterns More to do… less time to do it Expedia review – 1/3 respondents didn\'t take the greater part of their get-away days Nearly half of all Americans report "time destitution" - report wish for comprehensive to spare time (Source: YPB&R/Y ) 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Last Minute Travel Who has sufficient energy to arrange any longer? Web Visitor focuses Signage Front-line preparing "MUST-SEES" Seeking extraordinary encounters 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Top Ten Trends for 2007-08 Fragile buyer certainty will influence travel choices Gas costs disappoint however don\'t back us off… yet! Land downturn causes nervousness. In spite of expanding costs, seven in 10 U.S. grown-ups plan to take a late spring excursion this year… . Despite the fact that carrier ticket costs are expanding, 60% of respondents say they\'ll fly as much as they lasted summer. (Source: Expedia.com) 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Top Ten Trends for 2007-08 4. Voyager dissatisfaction Too numerous bothers No opportunity to arrange Airline protestations up Taxis and auto rental Hotel registration, room quality Attractions Dining 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Top Ten Trends for 2007-08 5. Internet: #1 Travel is #1 in Internet use & deals Expedia review (April 2007) summer excursion arranging: Online travel organization (52%) Friend/family suggestion (45%) Travel manuals (25%) Travel people group destinations (19%) Magazines & daily papers (19%) Traditional travel specialists (17%) Convention and Visitor Bureaus (16%) 704.677.4018 www.youngstrategies.com PO Box 12600, Charlotte, North Carolina 28220-2600

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Top Ten Trends for 2007-08 6. Geotourism - Increased explorer DEMAND for destinations that: > PROTECT THE AUTHENTICITY > AND GEOGRAPHIC CHARACTER OF PLACE > it\'s surroundings, society, feel, legacy an

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