Advisor Society: Business Case and Research .


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Advisor Society: Business Case and Research. SLT Presentation - Walk 25, 2003. Rainmaker sub-group. Kevin Mahler Dave Mitchell Susan Renda Corinne Smereka Jon Steffey. MICA - The Open door. SAE has 4,000 - 7,000 individuals and flow beneficiaries in expert related positions
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Specialist Society: Business Case and Research SLT Presentation - March 25, 2003

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Rainmaker sub-group Kevin Mahler Dave Mitchell Susan Renda Corinne Smereka Jon Steffey

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MICA - The Opportunity SAE has 4,000 - 7,000 individuals and flow beneficiaries in advisor related positions SAE\'s general participation base and corporate affiliations are extremely appealing to experts SAE suspended its print Consultant Directory, and in this way has no formal component for interfacing experts with organizations who require them.

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MICA - The Solution Create another general public to furnish individuals with an expert alliance, organizing benefits and to encourage the association between industry specialists and companies… The Mobility Industry Consultant\'s Association

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Why a different, partnered affiliation? Give a particular expert participation Provide another, clearer esteem articulation to current non-SAE individuals Make a clearer qualification from SAE, to counter claims that new advantages ought to be incorporated into SAE enrollment Use partnered status to draw on SAE\'s image qualities No current society addresses these issues

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Building a business case One-on-one specialist interviews Found preparatory signs of intrigue, sharpened esteem conceivable outcomes Consultant Survey 1800 advisors in SAE\'s database, with email addresses Divided into 4 gatherings, to test different value focuses 293 respondents (16% reaction rate)

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Overall Interest in MICA idea 65% of respondents showed at any rate preparatory intrigue.

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Join rates at various contribution levels Much less value affectability from $150 & $250 than higher

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Four Dues bundles: 1) Dues: $150 Initiation Fee: $100 Preferred Membership: $200 2) Dues: $250 Initiation Fee: $150 Preferred Membership: $400 3) Dues: $300 Initiation Fee: $200 Preferred Membership: $600 4) Dues: $350 Initiation Fee: $250 Preferred Membership: $800

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Package Acceptance Rates

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Revenues Scenarios: (expect comparable acknowledgment rates for a market of 4000) *Membership levels expect lower of acknowledgment rates between pertinent Dues & Initiation Fee reactions.

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Interest in proposed benefits Directory, work posting & coordinating and best practice reviews are tops. Proficient Development, Web administrations & magazine have some premium

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Benefits enthusiasm for in all likelihood individuals: Similar examples, tend to view everything as more critical

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Interest in corporate enrollment 41% have a place with associations with more than one specialist 35% of those trusted their associations may be keen on a corporate participation

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Response to MICA name/slogan 43% demonstrated a positive reaction 11% showed a negative reaction 58% Full-time/42% Part-time 26% counseling 1-4 years, 28% 2-5 years, 46% for over 10 years Consulting Status

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Consulting Field (more than one could be decided for every respondent) Engineering Management 30% Engineering Design 46% Engineering Manufacturing 22% Information Technologies 14% Human Resources 5% Marketing 14% Accounting 0% Other 54%

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Other Memberships 77% of respondents are SAE individuals 64% of those communicated a positive enthusiasm for MICA (versus 65% generally) 25% of respondents are individuals from other counseling related social orders 84% of those communicated a positive enthusiasm for MICA

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Conclusions The MICA idea is reasonable and conceivably productive for SAE Primary part just strategic offers include: Online specialist registry Consulting opportunity postings Best practices studies and reports Secondary conceivable outcomes: Web and email administrations, diary/magazine, business administrations rebates, introductions to SAE individuals

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Estimated Revenue Structure

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Current Plan Create a group to compose and execute an entire marketable strategy Rhonda Buzard* Kevin Mahler Dave Mitchell Susan Renda Corinne Smereka Jon Steffey Becky Wiley* * These potential colleagues have not yet been drawn nearer about potential association

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