African Americans.


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African Americans Alban Stievenart Sophie Blandin Monica Allison The Actualities on African Americans Demographic : 32 million African Americans in United States Non Hispanic blacks are 12 percent of the US populace. Instruction: In 1999 15% dark individuals had an advanced education.
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African Americans Alban Stievenart Sophie Blandin Monica Allison

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The Facts on African Americans Demographic : 32 million African Americans in United States Non Hispanic blacks are 12 percent of the US populace. Instruction: In 1999 15% dark individuals had a professional education. 2000: moved to 17% Unemployment: African Americans: 10.2% 1.7 million individuals

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More Demographics Health: A youthful dark kid in the inward city has the same likelihood of biting the dust by age 45 as white kids across the nation do of passing on by age 65. Area: 39% of dark individuals live in rural areas and they are far wealthier.

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Generalities A typical legacy other than skin shading Used to be a more noteworthy homogeneity than the ‘Whites’ market Homogeneity of this business sector is tested by the expanding contrasts in training level and income 33% of dark families live beneath the destitution level

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Core Values Family and Home life An in number gathering awareness Believe in instruction Always attempt to better your life

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Education Great contrasts among African Americans Those living underneath the neediness line get second rate instruction take in aptitudes and conduct from the road instead of from a folks Middle-Class African Americans are quickly turning out to be more taught

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Family Characteristics Women are head of family : A lot of power in the family For the white collar class : Powerful purchasers More and more working class African American move to rural areas. Family beneath the destitution line : Often live just with their mom in a wrongdoing ridden urban neighborhood. Do not have the right stuff expected to land the position

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Spending propensities More dynamic than normal purchasers in numerous segments High need on characterizing their own style extremely touchy to brands to better their own picture or to interpret their wish for a superior life Leisure customers

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Shop ‘til you drop Social occasion Favor retail chains Customer Respect Products Luxury merchandise Jewelry Personal Care Services Home hardware Price is impossible!

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Looking Good Personal Appearance Image Brand Equity “Look at me I’ve made it” Younger Generation 50+

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Media and Advertising Increased Affluence Importance of Culture Emphasis on Image and Success Unique style Media Prime Time Television BET Magazines Late night radio

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Preferred Media Remember : Women are regularly the family unit\'s leader Source : Mediamark research, Inc., 2002

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Cognac and Macaroni Hennessy Cognac Company Ethnic Identity Suburban “Urbanites” Kraft Customized Dishes Mac and Cheese and Kool-help .:t

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