Athletic Shoes Ranked by Sales .


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Category: Sports / Games
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Company 1997 1996 Nike 3,585 3,261 Reebok 1,229 1,192 Fila 488 555 Adidas 468 385 Converse 285 194 New Balance 265 200 . Company 1997 1996 K-Swiss 92 76 LA Gear 70 136 Puma 23 35 Ryka 14 10.2 Kaepa 8 11
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Company 1997 1996 Nike 3,585 3,261 Reebok 1,229 1,192 Fila 488 555 Adidas 468 385 Converse 285 194 New Balance 265 200 Company 1997 1996 K-Swiss 92 76 LA Gear 70 136 Puma 23 35 Ryka 14 10.2 Kaepa 8 11 Ellesse 5 7 Athletic Shoes Ranked by Sales Nike is 250 times greater than Ryka

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Ryka vs.Nike Cost Comparisons

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Source of Competitive Advantage Cost Uniqueness Cost Leadership Broad Target Market Different. Broadness of Competitive Scope Focused Different. Concentrated Low Cost Narrow Target Market

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Source of Competitive Advantage Cost Uniqueness Cost Leadership Broad Target Market Different . Broadness of Competitive Scope Focused Different. Concentrated Low Cost Narrow Target Market

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Strategic Group Map Ryka Dimension Y Reebok Nike Dimension Z Dimension X

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Analysis of the Competitive Environment Threat of New Entrants Threat of New Entrants Rivalry Among Competing Firms in Industry Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products

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Ryka … Key Issues Definition of industry? Great ecological patterns? Has Ryka created impalpable assets? How essential is advertising? Is Ryka effective? What ought to Ryka do?

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Ryka Recently... Introductions new padding innovation in running shoes - Consumer Reports "Best" appraising Award representatives one offer stock for each pair shoes sold @ $0.92/offer (Feb. 96) Alliance with Lady Footlocker (mid-96) Karl Malone gets seat on Ryka\'s board (Jan. 97) Ryka and KPR Sports redesigned into Global Sports, Inc. (GSPT) (Dec. 97); new CEO & TMT Sole overall supporter, Jazzercise Ryka posted 2.7% misfortune for 1997

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