Ball Horticultural Company International Breeder, maker and wholesaler of fancy blooms to proficient producers 100+ years in business Privately held, third era Focus on advancement and world-class administration Geo. J. Ball Founder Ball Trials 1938 Anna Ball Gardens at Ball 2008Slide 3
How we circulate Nationwide Plug and Plant supplier systems Located near your producer = dispatch a minute ago requests quick! Fantastic data sources rapidly and cost successfully! In 2008, Ball Network suppliers became more than 1.3 billion fittings and 213 million cuttingsSlide 4
Where we test it Erie Basin Trials 2007 Over 60 N.A, college and private areas Company claimed trial destinations: CA, IL, FL, Costa Rica, Holland, U.K., France, China Founding part, All-America Selections Colorado State 2007 University of Florida \'07Slide 5
What we offer Trialed and tried assortments for the scene Regional skill Wide assortment of annuals, perennials, tropicals, bushes, fancy grasses Petunia Wave Angelonia "Serena" Colocascia \'Coal Miner\' Albelia \'Raspberry Profusion\'Slide 6
Getting Smarter: Marketing to Today\'s Consumer Selling X & Y Jeff Gibson Ball Horticultural Company www.simplybeautifulgardens.comSlide 7
A New Era: • Whose our Customer Understanding era X & Y • Why they don\'t plant • Opportunities for achievement • Challenges to overcomeSlide 8
Consumers Findings from our exploration… . Center Groups Internet Survey Store perceptionsSlide 9
Gardening bunches, by ageSlide 10
Gardener Type – By Age Q9. Which of the accompanying best depicts your cultivating exercises?Slide 11
Time Invested in Gardening Why has sufficient energy put resources into cultivating diminished ? (n=99) Less time (37%) Physical confinements (30%) Less space (11%) Fewer plants (10%) Move to apartment suite (5%) Weather/Climate (5%) Cost of cultivating (4%) Why has room schedule-wise put resources into cultivating expanded ? (n=277) Garden extending (36%) More time (24%) More space (22%) Enjoy cultivating/More intrigue (11%) Plants require more upkeep (7%) Improves estimation of home (4%) Q11. Throughout the most recent couple of years, would you say that your time put resources into planting has… ? Q12. Why has sufficient energy you have put resources into planting [increased/decreased]?Slide 12
Who are the non-nursery workers? Q1b. Have you ever done any bloom cultivating as a grown-up?Slide 13
Overall Interest Once a nursery worker, dependably a cultivator! Decrease isn\'t from existing plant specialists leaving or doing less… .. Less new nursery workers coming in!Slide 14
Why don\'t they cultivate? "I don\'t have time… " 2 out of 3 hesitant nursery workers would plant increasingly on the off chance that they had timeSlide 15
Reasons for not cultivating Q1c. What is the principle reason you didn\'t bloom cultivate this past season? Q1d. What are alternate reasons you didn\'t plant this past season?Slide 16
Reasons For Store Selection By Primary Store Q19/20. Reasons you shop at your essential store?Slide 17
Reasons Would Leave/Shop Somewhere Else for Plants Younger nursery workers (<45 yrs) will probably say this Q21. What reason would doubtlessly make you leave a store and shop elsewhere to flower plants. Q21/22. Reasons you may leave a store and shop elsewhere to flower plants.Slide 18
Convenient AND Fresh In today\'s general public, comfort is best But \'solid plants\' is table stakes to get in the diversionSlide 19
I won\'t purchase it if… . It looks undesirable No value No name No sun/shade markerSlide 20
Raise saw esteem "the plants look new and sound" • Best quality conceivable • Careful plant determination • Upgrade bundling • Tell a story … and charge for itSlide 21
Generation X & Y • 1965-1994 (14-43) • 110-120 million of us • $275+ billion spending • Work equalization • Tech wiseSlide 22
Generations • Boomers individualism, self-satisfaction • Generation X alternative, distrustful • Generation Y connected, socialSlide 23
Why don\'t they cultivate? " such a variety of different choices" • Technology • Home remodel • Travel • Gourmet sustenance • Designer stylesSlide 24
TREND WATCH: solid ways of life the 80 billion dollar industry • Healthy & appealing • Food & wellness • $68 billion in 2004 • $84 billion in 2007Slide 25
Home proprietorship at most abnormal amount 38% new property holders under 35 • Approaching 70% • 3\4 Single Family • Generation XSlide 26
The positives "I adore my patio and deck" • Home possession • Healthy ways of life • Environmental mindfulnessSlide 27
My first home… Q13. Which of the accompanying is the essential reason you started blossom cultivating as a grown-up?Slide 28
Primary Reason They Garden "Zero" for home estimation! Q7b. Which articulation best mirrors your essential explanation behind planting?Slide 29
Primary Reason Garden Q7b. Which articulation best mirrors your essential purpose behind cultivating?Slide 30
THEN Gardening fundamental diversion Pride in "appear" Knowledgeable Shared with family All ages Garden for no particular reason Garden to \'take a gander at\' NOW Low-need side interest Pride in \'control request\' Unfamiliar; shaky Solo occasion – stress alleviation Pre-and post-child HH\'s Garden for capacity Garden to \'live in\'Slide 31
Trend: Function Gardening for "capacity" at last gets to be cultivating "for entertainment only" It\'s a procedure.Slide 32
Go get them! New property holders feel a commitment Permission advertising!Slide 33
Emotional Connectivity Technically associated yet by and by segregated "Tech me you cherish me" The requirement for enthusiastic network A society of feelings A requirement for expression – a desire for individual touchSlide 34
TREND WATCH: supportability " plants are little oxygen creators" • A superior decision • Leading edge • A national need • Marketable • Industry issueSlide 35
The negatives "I don\'t have a green thumb" • Time & exertion • Money • KnowledgeSlide 36
Least Important Characteristic in Purchasing Decision Q32b. Which trademark is slightest essential in your choice to buy?Slide 37
Reduce terrorizing "they speak condescendingly to me" • Personalized consideration • Signage & data • Low-support alternatives • Websites and assetsSlide 38
Sun versus shade most importantly else Q24a. Which data is most imperative to give on a blossoming plant\'s mark?Slide 39
TREND WATCH: garden focuses proficient & powerful • Outdoor living goals • Service situated • Changing item blend • Community contributionSlide 40
2007-2008 New Variety SpotlightSlide 41
Simply Beautiful ® Expect Success! Accessible solely through free garden focuses Includes several top-performing assortments Provides greatest results with least whine Two elite assortments SimplyBeautifulGardens.com incorporates cultivating tips & traps, plant data, and so forth. Fusion™ Peach Frost Exotic Impatiens Watermelon ColeusSlide 42
Why do individuals garden? Better psychological well-being, sustenance or wellness Increased check advance & property estimation Better home environment TechnoMetrica Market Intelligence, April 2008Slide 43
Why Simply Beautiful? Selective to autonomous patio nursery focuses Trust Simply Beautiful to convey the plants that hold clients returning! High-affect, enormous shading annuals Upscale, identifiable bundle Info-rich customer supportSlide 44
ballhort.com/retailers: List your business now! Entry site for IGCs Program & item data Monthly retail report e-pamphlet information exchangeSlide 45
simplybeautifulgardens.com: Grows customer certainty! Upgraded shopper website dispatches Fall 2008 Plant look & Garden focus locator Gardening tips & assets Simply Beautiful e-bulletin join & documentSlide 46
National Publicity Consumer PR Influences more than 200 million purchasers Long-term associations with key Garden Writers Gaining acknowledgment with option media (web, online journals) Trade PR Press discharges about system triumphs Constant exchange media contact Continuous advancement of new assortmentsSlide 47
2008 Pack Trials Ball Horticultural CompanySlide 48
Solutions ShowcaseSlide 49
Step Up to Sustainability 2008 Pack Trial Theme Sustainability Kiosks Plants developed in rice structure holders Alliance 47 labels Product messages concentrated on supportability underway and at retailSlide 50
Sustainability Kiosks Use less chemicals Change what you put in your dirt Grow in greener pots Reduce planting wasteSlide 51
New Products Vegetative materials Coleus Geraniums Alternanthera Lysimachia Double ImpatiensSlide 52
New Products Cool season crops Nemesias Bacopas Osteos Pansies Iceland Poppies Delphinium AlyssumSlide 53
New Products Ball Flora Plant vegetative introductionsSlide 54
Made for the Shade Impatiens New Guineas Double Impatiens Exotic Impatiens Leading arrangement of single Impatiens – Super Elfin Semi-twofold Impatiens Coleus IresineSlide 55
New Guinea Impatiens NGI Divine Seed NGI in 306 packsSlide 56
New Guinea Impatiens NGI Celebrette Icy BlueSlide 57
Coleus Henna New!!! One of a kind bordered foliage Shade tolerant Sun tolerantSlide 58
Coleus Indian Summer New! Splendid foliage Shade Tolerant Sun TolerantSlide 59
Coleus Mint Mocha NEW!!! Lobed leaves in splendid hues. Sun tolerant Shade tolerantSlide 60
Coleus NEW! Coleus Dark Chocolate NEW! Coleus Kong SalmonSlide 61
Hot Summer Survivors Lantanas Thunbergia Purslane Ruellia Tacoma Begonias Salvias Angelonia PlectranthusSlide 62
Zahara Zinnia NEW!!! Heat tolerant full sun, splendid hues for the warmth. 20% bigger blossoms than different Zinnias in this class. Remarkable lemon yellow and red. .:tslidesep
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