Brookline Post a daily paper for a residential community in NH.


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Official Summary. Brookline, NH has been developing quick and has no committed town daily paper. History of daily papers in Brookline. Hollis Times/Brookline Reporter 1888-1916Was astounding in it\'s scope of state, national and global news.Was printed week by week with numerous photosContains a percentage of the first reporting of neighborhood history . Distributer HildrethBrookline News 1953-1962 printed at 11 Milford st
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´╗┐Brookline Post a daily paper for a residential area in NH Marketing Proposal Feb. 2006 LYNNE ABT BUS 580A

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Executive Summary Brookline, NH has been developing quick and has no committed town daily paper

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History of daily papers in Brookline Hollis Times/Brookline Reporter 1888-1916 Was astounding in it\'s scope of state, national and global news. Was printed week by week with numerous photographs Contains a portion of the primary reporting of neighborhood history . Distributer Hildreth Brookline News 1953-1962 printed at 11 Milford st distributer: H.Burgess Brookline News-Brookliner 1962-1998 Publisher Marsha Farwell Brookliner - Townsend Messenger 1998-2001 Publisher. Debbie T.

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Hollis Times Gov Lynch Sue Hildreth

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Executive Summary Biweekly daily paper for print and web Website - the town has a ton of PC individuals Not numerous traders yet there are numerous little administration organizations Would be a little operation - can in any case prepare to stun the world with future and rival a week by week, and even day by day paper

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SWOT ANALYSIS Strengths Support of townspeople One notwithstanding eager to fund Much nearby photographic help Some essayists Familiar with group system One individual could do it Done from home, spares overhead If PDF accessible on web can spare print costs if doing lower dissemination

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SWOT ANALYSIS Weakness Relying on one individual Time versus $$ for printing costs Small number of sponsors Inexperience Distribution size if not sent (500) Interruptions while working at home Won\'t have cash to pay for help

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SWOT ANALYSIS Opportunities No committed rivalry Local organizations, town open authorities, non-benefit organizations need voice Historical requirement for neighborhood paper Gain a considerable measure of aptitudes Could utilize dealing Design open doors web & print Could be non benefit consortium Partner with High School paper

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SWOT ANALYSIS Threats Competitors that have combined have much bigger dissemination Conflict of premium - webcommittee Mailing costs & printing costs If PC or printer fall flat - reinforcement frameworks are expensive I require a somebody to back me up on the off chance that I become ill or can really take some time off!

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Competitor Analysis How is news conveyed to Brookline now? Daily papers Television and Local Cable Access Internet destinations Radio Word of mouth

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Newspapers Daily appropriations of >30,000 Nashua Telegraph,Manchester Union Leader, Concord Monitor Weekly various town shared publicizing (some with above conveyances) The Cabinet, Neighborhood news Mailed dispersion covers numerous towns Broadcaster - week after week created by Lowel Sun - most likely to advertise too Jomarc - month to month Free at nearby locales just stimulation and promoting Coffee News, Mirror, HIPPO, 157

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Internet locales Many individuals utilize an assortment of news locales for global, neighborhood and territorial news Direct from day by day papers Weekly papers Events - NewHampshire.com, NH.com, NHEVENTS.com, Mirror.com, Parenting NH, hippopress.com

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Local news sources Nashuatelegraph.com NH.com, NHEVENTS.com, NHBusinessReview.com, ParentingNH.com, NHMagazine unionleader.com Yourneighborhoodnews.com, newhampshire.com Bedford, Bow, Goffstown, Hookset, Manchester, Salem, Mirror Concordmonitor.com Cabinet.com Bedford,merrimack,hollis/brookline - diaries OTHER Hippopress.com (nashua & manchester) NHBroadcaster.com

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Television & Cable access Brookline Channel 13 WMUR station 9 and wmur.com Other NH link stations (wzid 51?) Boston stations

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Radio , ipod, telephones Local radio stations - overlook AM Get rundown of all nearby provincial stations Could download news to ipods? Could work with telephone organizations to send nearby news

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Target Population Primarily grown-up occupants in Brookline Some speak to secondary school understudies Small segment for children Possible dispersion to towns encompassing Brookline

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Promotion Mix Use neighborhood business affiliations Mass mailing to every single residential area of nearby groups, exercises Internet seeks - how might this help a daily paper? Use radio promoting Use WMUR and wmur.com Use web publicizing - where? Figure out where else to promote in print, web, television? Link? Radio?

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Promotion Mix For publicists: Special business issues Web and print introduction Biweekly with incidental subjects Hiking & entertainment issue, political, town administrations issue, authentic

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Plan for Implementation Purchase PC, programming Get business name and enlist in NH Work with speculator - how much eager to spend and for to what extent get preparing Working on town site gives insite into web posting issues Goodbrain.com - web and visual communication

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Plan for Implementation Determine circulation (sent to 1900 versus 300-500 sold in stores) Determine what web entry will be Determine careful expenses for; print, web and mail setup promoting charges advance and get publicists Get printer, paper, ink

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Control Periodically investigate print and web costs Keep on top of client relations with sponsors What would perusers like to peruse about? also, sponsors - business need to offer? Figure out whether there are any gifts for ; New representatives Newspapers History - documenting webpublishing

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Financial Forecast Print costs renting or purchasing still could be $400 month *12 months = $4800. Printer, ink, support Paper Mail cost would be roughly $350 per mailing * 26 mailings = $9100 Postage, Permit charge, yearly expense Legal expenses Taxes & bookkeeping Web - could be a wellspring of pay too Backup costs Software & PC

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Service Life Cycle Newspaper printed at regular intervals Internet website redesigns at any rate this frequently Breaking news might be accessible online before printing

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Brookline Post Very hard to profit!! I work with the expectation of sufficiently complimentary as of now! In all probability won\'t happen unless it is a non benefit consortium Could extend town site to incorporate neighborhood news

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Original township of Dunstable 1674 200 sq. miles

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Territory A fascinating approach to characterize a present region is to cover all towns that existed initially as a piece of Old Dunstable. Incorporates: NH: Nashua, Brookline, Hollis, Mason, Milford, Londondary, Amherst, Merrimack, Litchfield, Wilton, Mont Vernon, Hudson, Lyndeborough Mass: Lowell, Dracut, Tyngsboro, Townsend, Groton, Dunstable Possible: Derry, Windham, Pelham, there could be others

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Additional Territory Concord for state news, Wash.,DC - NH is so loaded with governmental issues Boston - aren\'t we a suburb? Other New England scope, perhaps their capitals

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