Building Intelligent Diversion and E-Business Content for Microsoft television.


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Building Intuitive Stimulation and E-Trade Content for Microsoft television. A talk paper for the IBDGroup. Book initially Distributed 2000 by Microsoft Diminish Krebs Charlie Kindschi Julie Hammerquist. A Presentation by Derek Seabrooke http://www.rcc.ryerson.ca/webtv/notes.
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Building Interactive Entertainment & E-Commerce Content for Microsoft TV An exchange paper for the IBDGroup Book initially Published 2000 by Microsoft Peter Krebs Charlie Kindschi Julie Hammerquist A Presentation by Derek Seabrooke http://www.rcc.ryerson.ca/webtv/notes

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Building Interactive Entertainment & E-Commerce Content for Microsoft TV For More Information http://www.webtv.net http://www.atvef.com http://www.microsoft.com/television Also see partner CD

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Contents Part 1-Microsoft TV Primer Part 2-Microsoft TV Design Guide Part 3-Delivering Microsoft TV Content Part 4-Microsoft TV E-Commerce Part 5-Microsoft TV Programmer’s Guide

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Part I-Microsoft TV Primer Chapter 1-Possibilities for Microsoft TV Chapter 2-Introducing the Microsoft Platform Chapter 3-What You Need to Create & Deliver Microsoft TV Content Chapter 4-Fast track for Creating Microsoft TV Content

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Chapter 1-Possibilities for Microsoft TV Standards Make Interactive TV Content practical Types of Content Best Suited for Interactive TV Personalized TV Viewer Participation

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Chapter 1-Possibilities for Microsoft TV Standards Make Interactive TV Content Commercially Viable Microsoft TV innovation depends on reliable gauges ATVEF HTML Cascading Style Sheets JavaScript Microsoft Supports Platform Independent Standards Microsoft TV will be available in 10 Million Homes by 2002

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Chapter 1-Possibilities for Microsoft TV Types of Content Best Suited for Interactive TV See 1998 Forrester Report – Lazy Interactivity by Bernoff, Mines, VanBoskirk, Courtin Computer Platforms are most appropriate to Effort Interactivity yet TV stages are most appropriate to Lazy Interactivity User data ought to be minimized Interactive TV is not appropriate to Narrative Story telling – rather it ought to be utilized for particular applications like publicizing, news throwing, amusement demonstrates and so forth

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Chapter 1-Possibilities for Microsoft TV Personalized TV Microsoft TV permits TV review encounters to be redone to meet user’s particular tastes – redid games score formats, news inclinations, stock portfolio – or adds a turn to an appear

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Chapter 1-Possibilities for Microsoft TV Viewer Participation Some of the material officially being created on TV exploits client data – like syndicated programs, diversion demonstrates, certain sorts of arrangement and so forth. Microsoft TV gives a more proficient component to input than conventional phone or letter written work

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Chapter 2-Introducing the Microsoft TV Platform Genesis of Microsoft TV Microsoft TV Platform Delivering Content to Microsoft TV

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Chapter 2-Introducing the Microsoft TV Platform Genesis of Microsoft TV 1995 – WebTV Networks is established by three Palo Alto business visionaries 1996 – WebTV Networks presents the WebTV Plus Internet Receiver set-top box 1997 – Microsoft Purchases WebTV Networks bringing forth Microsoft TV 1998 – Microsoft Includes WebTV customer programming for the PC in Windows 98 2000 – Microsoft guarantees to be a pioneer in TV industry by delivering programming to drive PC’s and set-top boxes connected to their link organizations –, for example, Rogers

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Chapter 2-Introducing the Microsoft TV Platform Microsoft TV Platform Microsoft TV is set of customer and server applications which keep running on Windows 2000 or Windows CE frameworks Microsoft TV customer is a stage autonomous suite that can be authorized from Microsoft and incorporated into any TV prepared box and is completely adjustable to address particular issues of an items

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Chapter 2-Introducing the Microsoft TV Platform Microsoft TV (customer side programming) is expected to be authorized to physical, satellite or digital TV suppliers Microsoft TV (Server side programming) is proposed to be authorized to Interactive TV makers and can be utilized for a horde of capacities over the business

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Chapter 2-Introducing the Microsoft TV Platform Microsoft TV Server (con’t) Platform Services – Core Services (Global TV & Internet Service setup) Device Services – Supports correspondence, arrangement & upgrading of customer machines (programming fixing/station line up) Application Services – Server side applications (SQL & E-Commerce) Deployment & Admin Services – Handles regulatory side of ISP and TV administrations, (for example, charging)

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Chapter 2-Introducing the Microsoft TV Platform Delivering Content to Microsoft TV so as to successfully utilize Microsoft TV – equipment makers ought to consider outlining front, fore and back station abilities Front Channel – Terrestrial, Satellite, Cable Fore/back station – Telephone, Cable, LAN ATVEF TRANSPORTS – Transport A: Context (occasion triggers, joins, JavaScript calls), Transport B: (content [HTML], sound, pictures, feature, movement)

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Chapter 3-What You Need to Create & Deliver Microsoft TV Content Minimum Setup for Creating Microsoft TV Content Recommended Setup for Creating Microsoft TV Content The Ultimate Interactive TV Studio

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Chapter 3-What You Need to Create & Deliver Microsoft TV Content Minimum Setup 166 MHz CPU; 32 MB RAM; CD-ROM; 2 GB HD; Internet Access Windows; scratch pad, MS Visual Editor or MS Front Page 97; Photoshop; Microsoft TV Simulator 3.0

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Chapter 3-What You Need to Create & Deliver Microsoft TV Content Recommended Setup Development Machine which surpasses least prerequisites HTTP server access WebTV Internet Receiver & Color Television set Local Area Network Windows 2000; MS Interdev; MS Access or SQL Server

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Chapter 3-What You Need to Create & Deliver Microsoft TV Content Setup for the WebTV Plus Service WebTV Plus Internet Receiver with console Color Television set Terrestrial, Satellite or Cable TV administration Analog Telephone Line Service Internet Service

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Chapter 3-What You Need to Create & Deliver Microsoft TV Content Ultimate Interactive TV Studio If it is possible inside budgetary limitations, it is prescribed that anybody genuine about Microsoft TV Development setup the Ultimate Interactive TV Studio as represented in the book The Ultimate Interactive TV Studio comprises of a VBI Inserter; Video Tape Recorders; TV Modulators IBDG’s current setup is all that much like the Ultimate TV Studio

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Chapter 4-Fast Track for Creating Microsoft TV Content Copying the Source Files Overview of template_main.html Modifying template_tv.html TV Object & Full Screen Button Modifying template_option1.html Testing on Microsoft TV Simulator Testing on TV

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Chapter 4-Fast Track for Creating Microsoft TV Content Copying the Source Files The layout documents have been duplicated from the Companion CD to \\elvis\itv\generic template_main.html - characterizes fundamental structure for formats template_tv.html - has TV object & principle route controls template_options1.html - substance pages that are progressively swapped out of the substance outline when the client chooses joins, which may be either on the template_tv.html page or one of the choices pages.

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Chapter 4-Fast Track for Creating Microsoft TV Content Overview of the Template_main.html page Main Template illustration Divides space into two casings substance space TV space e.g. content.src = template_options xx .html tv.src = template_tv.html

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Chapter 4-Fast Track for Creating Microsoft TV Content Modifying the Template_tv.html page Copy \\elvis\generic\* to working catalog Rename format records to new names Open template_main.html (new name) in Internet Explorer Right-click a frosty space on the left-hand side of the archive Select View Source from resultant menu

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Chapter 4-Fast Track for Creating Microsoft TV Content The template area of Source The example HTML documents use JavaScript to distinguish the program application. It sets up the Cascading Style Sheet for presentation ascribes suitable to that program. E.g. 16 pt textual style for TV, 12 pt textual style for IE

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Chapter 4-Fast Track for Creating Microsoft TV Content The TV Object & Full Screen Button Television Object is any DOM object with its source ascribe set to television: xx where xx =station or station name The Full Screen Button is a catch (or connection) which references television: xx

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Chapter 4-Fast Track for Creating Microsoft TV Content Navigation is taken care of by content connections and changing edges You can make an intense page by tweaking connection messages and references When adjustments are finished, spare the record and press revive in IE to view changes

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Chapter 4-Fast Track for Creating Microsoft TV Content Modifying the Template_options1.html page Open template_options1.html in IE. Perspective Source in scratch pad like before This record comprises of a body an alternatives segment and a Marquee The Options Section characterizes grapples and articles displayed to the client – it is intended to be effortlessly changed The Marquee exhibits the capacity to utilize HTML credits to parchment division over the screen a given rate

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Chapter 4-Fast Track for Creating Microsoft TV Content Testing Content on the Microsoft TV Simulator The Microsoft TV Simulator 3.0 is a product device that mimics Microsoft TV for substance designers Microsoft TV Simulator comprises of two modes: TV Mode & Web Mode simply like the set-top box All of the formats in Building Interactive Entertainment & E-Commerce Content for Microsoft TV accompanies a viewset.html page with reproduces the intelligent TV join which shows up amid intuitive TV spots

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Chapter 4-Fast Tr

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