Building the online travel commercial center in Latin America The Despegar system.


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Main 10 travel destinations match among nations... ...be that as it may, pertinent substance is ... Chile & Uruguay): inclination for european and caribbean destinations ...
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Building the online travel commercial center in Latin America The Despegar.com methodology Christian A. Vilate Chief Product Officer

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Agenda Who we are Is there any potential for online go in Latin America? What are the difficulties and prizes of entering the Latin American business sector? How we manage distinctive societies

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Launched in December 1999 Today: full operational nearness in 9 nations 9 call focuses with satisfy l ment workplaces 100 representatives Who We Are The main online travel organization in Iberoamerica USA Spain Mexico Colombia Venezuela Brazil Chile Uruguay Argentina

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Who We Are Management G roup Profile : +20 MBAs from top level US Schools From 8 n ationalities W ith involvement in differing regions, among others: travel industry business counseling speculation saving money programming usage media industry telco industry Institutional Investors : Hicks, Muse, Furst & Tate ; Merrill Lynch ; Texas Pacific and The Accor Group

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Agenda Who we are Is there any potential for online go in Latin America? What are the difficulties and prizes of entering the Latin American business sector? How we manage distinctive societies

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500 million individuals 15-20% with ways of life of first world nations The quickest developing Internet district on the planet Latin America in F igures

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Iberoamerica is a solid travel market ... Travel & vacationer request in Latin America, Spain & Portugal Improvements in inn foundation Increasing rivalry among aircrafts More steady macroeconomic situations : Exchange rate security Resurgence of credit markets 600 500 519 400 6.4% CAGR US$ Billions 300 263 200 100 0 1999 2010 Latin America Iberia Source: WTTC

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...with an enormous open door for e-travel Fragmented industry with no overwhelming pioneers Unreliable travel industry structure Non-proficient Limited access to data and administrations Frustrating purchasing knowledge for clients. Inefficiencies and high cost frameworks Non-straightforward administration: specialists pursue commissions

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Agenda Who we are Is there any potential for online go in Latin America? What are the difficulties and prizes of entering the Latin American business sector? How we manage diverse societies

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Low PC infiltration High cost of telecomunication administrations Lack of trust in e-trade Lower Mastercard entrance/misrepresentation dangers Non - t ransparent estimating strategies & controlled markets Delivery process Huge administrative exertion Understanding of social issues Low hope to-book proportion Challenges

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Almost undiscovered business sector Easier to accomplish brand strength/c heaper media cost Very constrained rivalry Higher gainfulness I nbound & outbound tourism First mover preferred standpoint is a key resource Rewards

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Expand territorially at a quick pace Build solid neighborhood operations "Human touch" client administration Use t echnology as a key differentiator Explore new portions Our S trategy

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Agenda Who we are Is there any potential for online go in Latin America? What are the difficulties and prizes of entering the Latin American business sector? How we manage distinctive societies

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Latin America is not " a solitary nation " Cultural assorted qualities Languages Preferences & customs Economic differences Payment strategies Currencies Regulatory & legitimate structures

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Top 10 travel goals harmonize among nations... ...b ut applicable substance is distinctive. Social differencies Andean nations (Colombia, Venezuela) & Mexico are extremely "US situated" Brazil is right around a landmass in itself Southern cone (Argentina, Chile & Uruguay): inclination for european and caribbean goals Spain : is a more modern business sector with totally distinctive tastes

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2 halves of the globe: takes into account occasional broadening P ayment strategies Different monetary forms R egulatory & legitimate systems Suppliers change from nation to nation Economic assorted qualities

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Our methodology Make nearby what is neighborhood R egionalize everything else Operations Technology Contents Brand Awareness

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Local call focuses Customer administration bolster custom-made to every business sectors needs Local dialect Local 0-800 number Staff prepared in neighborhood publication and travel content Educational and offering component Goal is to relocate call focus clients to 100% web clients Call focus is an essential moderate stride from blocks to clicks Reduces Latin American buyers\' incredulity

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Local Presence Higher comprehension of every business sector progression Opportunity to manufacture and influence neighborhood arrangements and to pick up acc ess to less expensive rates Payment techniques adjusted to nearby use Local substance (article + business) Cross offering of items among nations Greater control of nearby operations

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Local Fulfillment Achieved through a relationship with a travel specialist Revenue sharing c Travel Agency Carlson Wagon Lit Back office limit

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Regional Economies to S cale Technology: lower work cost Brand mindfulness Leverage neighborhood transactions Traffic manages entrances Share best practices Reference content

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Regional Branding REVENUES TRAFFIC Online and o ff-line publicizing effort Alliances Public Relations

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Results at this point are exceptionally remunerating Conversion rate ( l ook to b ook) is consistently developing Strong change in nature of items and reservation devices Regional extension finished Products have gotten to be aggressive contrasted with business sector rates

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Thank you. Christian A. Vilate Chief Product Officer cvilate@despegar.co m

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