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BUSINESS AND Promoting by Wear L. F. Nilsen and Alleen Pace Nilsen Consistent INFELICITIES: Verbally abusing Chimp Lincoln, draining heart liberal, rascals pig Sparkling All inclusive statement our Christian legacy, unchallenged patriotism, quiet dominant part Plain-People Offer
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BUSINESS AND ADVERTISING by Don L. F. Nilsen and Alleen Pace Nilsen 20

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LOGICAL INFELICITIES: Name Calling Ape Lincoln, draining heart liberal, rascals pig Glittering Generality our Christian legacy, unchallenged patriotism, quiet greater part Plain-Folks Appeal kissing children, eating Polish wieners, browned chicken, or blintzes Stroking (Argument promotion Populum) you fine individuals, heartland of America, spine of America Argument dirty pool fan, lesbians, Lincoln the mandrill 20

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MORE LOGICAL INFELICITIES: Transfer (Guilt or Glory by Association) Ku Klux Klan, as American as crusty fruit-filled treat Bandwagon the Pepsi era, Blings & Icies Faulty Cause and Effect frisby suck, when I wash my auto it downpours. False Analogy Don’t change stallions in mid stream. 20

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STILL MORE LOGICAL INFELICITIES Begging the Question non-serious inquiry, Why did you kill your wife? The two-Extremes Fallacy (False Dilemma) America, adore it or abandon it. You’re with me, or you’re against me. Card Stacking (Cherry Picking) If it drains it leads. ct. reality, every bit of relevant information, and only reality Testimonial Joe Namath offering underwear hose, a TV specialist (or a genuine specialist) advancing a sure solution 20

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BILL LUTZ’S MODEL Weazel Words “Help” Virtually Spotless New and Improved Acts Fast Works Like, Works Against, Works Longer Like Magic Up To Twice as Long 20

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HUMOR IN BUSINESS In Humor Works , John Morreall said that individuals do their best work when they have control over their lives and when they feel they are esteemed individuals from a group. (Nilsen & Nilsen 57) Morreall illustrated five points of interest of cleverness in the working environment: 20

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It aides decrease mental separation in the middle of administration and non-administration. It minimizes custom and makes it simple and agreeable for individuals to convey crosswise over levels. It cultivates kinship and solidarity. It advances positive as opposed to negative fortification. It urges individuals to go out on a limb and attempt new things. (Nilsen and Nilsen 57) 20

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HI RALPH In Humor at Work , Esther Blumenfeld and Lynne Alpern recount an account of a gathering of ladies who saw that at gatherings a male partner continued dropping his pen so that he could twist down and take a gander at their legs. So before one meeting they imprinted on their knees “HI RALPH!”—one letter per kneecap. (Nilsen & Nilsen 57) 20

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ROBERT FROST Robert Frost said, “By working reliably eight hours a day, you might in the long run get the chance to be a supervisor and work twelve hours a day.” (Nilsen & Nilsen 57-58) 20

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“SOFT SKILLS” C. Thomas Howard, chief of the MBA program at the University of Denver said in a New York Times meeting: “It’s fascinating that hard aptitudes are viewed as superior to anything delicate, yet when individuals go into administration, it’s the delicate abilities that…make the distinction in profession success” (Nilsen & Nilsen 58). 20

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LETTUCE AMUSE U In California, first-time activity guilty parties can go to movement school as opposed to having a ticket go on their changeless record. In planning activity schools, Ray and Linda Regan had less achievement in conventional schools than in entertaining schools. (Nilsen & Nilsen 58) 20

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The diversion in the entertaining activity schools is dependably “on task.” One educator said that an additional purpose behind keeping a tyke safe in a retrogressive confronting auto seat is “If you get back finished, you’ve got a witness.” Another teacher said that most auto crashes happen inside of 10 miles from home and afterward says, “The last time I specified that, a fellow bounced up in the class\' back and said, ‘That’s it. I’m moving!’” (Nilsen & Nilsen 58) 20

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HUMOR IN ADVERTISING In Funny Business: Humor, Management and Business Culture , Jean-Louis Barsoux said that there are likenesses between affableness and great publicizing duplicate: 1. They oblige quickness 2. They open people’s brains to empower them to have another perspective. 3. Individuals get included in handling the message, and in this manner recollect that it longer. (Nilsen and Nilsen 58-59) 20

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A HUMOROUS AD Volkswagon effectively brought the VW Rabbit into the United States with a 10-second business. It indicated two rabbits investigating the camera, with one of them saying, “In 1956 there were just two VWs in America.” (Nilsen & Nilsen 59) 20

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THE LAWS OF BUSINESS MURPHY’S LAW: “If anything can turn out badly, it will,” reached out to “When left to themselves, things dependably go from terrible to worse,” and “If anything can go wrongl, it will, and regardless of the possibility that it can’t it might.” O’TOOLE’S LAW: “Murphy was an optimist.” DAMON RUNYAN’S LAW: “In every human undertaking, the chances are constantly six to five against.” (Nilsen & Nilsen 95) 20

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! THE PETER PRINCIPLE: “Each representative tends to ascend to a level of incompetence.” PETER’S COROLARY PRINCIPLE: “When individuals are doing admirably they will be advanced, which implies that everybody not upwardly portable is imcompetent.” MARSHALL’S GENERALIZED ICEBERG THEOREM: “Seven-eights of everything can’t be seen.” PAUL HERBIG’S PRINCIPLE OF BUREAUCRATIC TINKERTOYS: “If it can be comprehended, it’s not yet finished.” (Nilsen & Nilsen 96) 20

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!!THE FINAL RULES OF BUSINESS RULE NUMBER 1: “The manager is dependably right.” RULE NUMBER 2: “If the supervisor isn\'t right, see Rule Number 1.” (Nilsen & Nilsen 37) 20

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References # 1: Adams, Scott. The Dilbert Principle: A Cubicle’s-Eye View of Bosses, Meetings, Management Fads and Other Workplace Afflictions . New York: HarperBusiness, 1996. Barsoux, Jean-Louis. Fooling around: Humor, Management and Business Culture . New York, NY: Cassell, 1993. Blumenfeld, Esther, and Lynne Alpern. Cleverness at Work . Atlanta, GA: Peachtree, 1994. Bryson, Bill. “The Hard Sell: Advertising in America” (Eschholz 423-435). Critser, Greg. “Let Them Eat Fat” (Eschholz 476-485). Cross, Donna Woolfolk. “Propaganda: How Not to Be Bamboozled” (Eschholz 123-133). 20

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References # 2: Eschholz, Paul, Alfred Rosa, and Virginia Clark. “I Can Sell You Anything.” Language Awareness: Readings for College Writers, Ninth Edition . Boston, MA: Bedford/St. Martin’s, 2005, 421-493. Federman, Sarah. “What’s Natural about Our Natural Products?” (Eschholz 471-475). Bloom, Linda. “Writing for an Audience” (Eschholz 88-90). Hadjistassou, Stella. “I Can Sell You Anything.” Tempe, AZ: PowerPoint Presentation, March 24, 2006. Herz, J. C. “A Name So Smooth, the Product Glides In.” (Eschholz 641-642). 20

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References # 3: Kushner, Malcolm, The Light Touch: How to Use Humor for Business Success . New York, NY: Simon and Schuster, 1990. Liebman, Bonnie. “Claims Crazy: Which Can You Believe?” (Eschholz 463-470). Lutz, William. “Weasel Words: The Art of Saying Nothing at All” (Eschholz 422-451). Martin, Rod A. The Psychology of Humor: An Integrative Approach . London, England: Elsevier, 2007. Morreall, John. Silliness Works . Amherst, MA: HRD Press, Inc. 1997. 20

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References # 4: Nilsen, Alleen Pace. “Language to Persuade.” Living Language Boston, MA: Allyn and Bacon, 1999, 255-312. Nilsen, Alleen Pace. “Why Big Businesses Break Spelling Rules” (Eschholz 372-380). Nilsen, Alleen

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