Car Publicizing.


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Car Promoting Jon Swallen TNS Media Insight Please venture into my time machine TVB Conjecture Conf. Make a trip back to Sept. 6, 2007 I Said To You… . "The auto class has been a ridiculous chaos since the center of 2005." Jon Swallen TVB Conjecture Gathering September 6, 2007
Transcripts
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Car ADVERTISING Jon Swallen TNS Media Intelligence

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Please venture into my time machine

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TVB Forecast Conf. Go back to Sept. 6, 2007

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I Said To You…. “The auto classification has been a grisly chaos since the center of 2005.” Jon Swallen TVB Forecast Conference September 6, 2007

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“We continue supposing it can’t deteriorate however there are no signs a corner has been turned.” Jon Swallen TVB Forecast Conference September 6, 2007

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We still haven’t found that corner.

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But we did discover a bluff.

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$10 Billion of Lost Ad Spend In 5 Years - 3.7% - 6.1% - 7.3% - 15.7% - 31.3% $20.2 $19.4 $18.2 $16.9 $14.3 $9.8 Source: TNS Media Intelligence

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H1 ‘09 - 20% - 57% - 40% - 31% All Segments Are In Decline Source: TNS Media Intelligence

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Where Did The Money Go? Other 16% Nat’l TV 28% Web 4% Newsp 26% Spot TV 26%

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Where Did The Money Go? Other 13% Other 16% Nat’l TV 38% Nat’l TV 28% Web 7% Web 4% Newsp 23% Newsp 26% Spot TV 26% Spot TV 18%

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Spot TV Is Losing Share Of Spend… - 7.9% +6.4% - 9.2% - 19.1% $1.72 $5.2 $4.7 $5.1 $4.6 $3.7 - 50.5% 24.4% Share 25.5% Share 26.1% Share 27.2% Share 27.7% Share $1.8 18.8% Share Source: TNS Media Intelligence

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…As All Segments Pulled Back In H1 ‘09 - $423 million - $303 million - $179 million Source: TNS Media Intelligence

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Automotive Cutbacks On Spot TV H1 2009 versus H1 2008 - 27% - $26 - 68% - $82 - 42% - $21 - 52% - $77 - 70% - $55 - 52% - $66 Source: TNS Media Intelligence

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- 27% - 68% - 42% - 52% - 70% - 52% Automotive Cutbacks On Spot TV H1 2009 versus H1 2008 Source: TNS Media Intelligence

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Large Markets Have Suffered The Most Source: TNS Media Intelligence

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Cash For Clunkers Program Source: TNS Media Intelligence

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Key Indicators To Track New vehicle deals

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Key Indicators To Track New vehicle deals Model presentations and upgrades

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Key Indicators To Track New vehicle deals Model presentations and overhauls Ad spend per vehicle sold

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Ad Spend versus Unit Sales Sources: TNS Media Intelligence; Wards AutoInfo Bank

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Key Indicators To Track New vehicle deals Model presentations and updates Ad spend per vehicle sold Dealership closings (GM, Chrysler)

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AUTOMOTI

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