Caribbean and Intra-Caribbean Tourism Current Circumstance and Points of view Mercedes Silva Supportable Tourism Master .


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eighth Meeting of the Special Committee on Sustainable Tourism of the ... More nations genuinely receiving tourism as a suitable advancement alternative ...
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Caribbean and Intra-Caribbean Tourism Current Situation and Perspectives Mercedes Silva Sustainable Tourism Specialist Caribbean Tourism Organization 8 th Meeting of the Special Committee on Sustainable Tourism of the Association of Caribbean States Port of Spain, April 4 th , 2002

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CTO Membership Caribbean Map

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Caribbean Sub-areas OECS Countries Dutch West Indies Anguilla Aruba Antigua & Barbuda* Bonaire British Virgin Islands Curacao Dominica* Saba Grenada * St Eustatius Montserrat* St Marteen St Kitts and Nevis* St. Lucia * French West Indies St Vincent and the Grenadines* Guadeloupe Martinique Other CARICOM Hispanic Caribbean The Bahamas Cuba Barbados Dominican Republic Belize Cancun/Cozumel Guyana Venezuela Jamaica Trinidad and Tobago US Caribbean Haiti Puerto Rico Suriname US Virgin Islands Other Commonwealth Bermuda Cayman Islands Turks and Caicos Islands * CARICOM

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Visitor Expenditure in the Caribbean (US$ billion) $

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Tourism Receipts US$ million Montserrat 9.0 Netherlands Antilles 482.4 St. Kitts/Nevis 58.2 St Lucia 276.7 St. Vincent 75.3 Suriname 44.0 T & T 212.8 Turks & Caicos 238.0* USVI 1,156.8 Puerto Rico 2,387.9 Venezuela 1,197.2 Cozumel 349.8 Cuba 1,857.0 Curacao 226.5 Dominica 47.2 Dominican Rep. 2,860.2 Grenada 70.2 Guadeloupe e400.2* Guyana 59.0* Haiti 54.0 Jamaica 1,333.0 Martinique 404.0* Anguilla 56.6 Antigua & Barbuda 290.1 Aruba 638.0 Bahamas 1,814.0 Barbados 718.5 Belize 121.1 Bermuda 431.0 Bonaire 55.8 BVI 315.1 Cancun 1,996.0 Cayman Is. 439.4* Economic Benefits of Tourism Caribbean got US$ 19.6 p billion in 2000 from Tourism * 1999

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Employment in Tourism Industry CTO conservatively appraises that more than 900 thousand persons are straightforwardly or in a roundabout way utilized in the tourism business.

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Importance of Tourism to Caribbean Economies Visitor Expenditure as a Percentage of GDP Anguilla - 75% Cayman Islands - 60% St. Lucia - 55% Antigua & Barbuda - 49% Aruba - 41% Barbados - 36% St. Kitts & Nevis - 31% Grenada - 28% St. Vincent & G\'dines - 28% Jamaica - 25%

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International & Caribbean Visitor Arrivals

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International & Caribbean Tourist Arrivals Growth Performance 1987-2000 CARIBBEAN WORLD

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International & Caribbean Cruise Bed Days Growth Performance 1991-2000 Mediterranean World Caribbean

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Growth in Tourist Arrivals to the Caribbean and Selected Sub-districts subsequent to 1991

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Tourist Arrivals to the Caribbean by Sub Regions 2000

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Tourist Arrivals to the Caribbean by Major Markets 2000 p

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Room Capacity in the Caribbean

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Occupancy Rates in the Caribbean (percent)

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Challenges to Caribbean Tourism Diminished monetary development in huge numbers of our source market Reduced benefit of aircrafts More nations genuinely embracing tourism as a suitable advancement alternative Increased relaxation travel choices inside our significant markets Changing Consumer Patterns Changing dispersion frameworks

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Challenges After September eleventh Safety and security the essential worry of voyagers both as far as Air travel and wellbeing at the destination Shorter booking window, lessened from three months to as much as four weeks Economic downturn..increased un-business

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Growing Competition - Product Higher levels of administration outside Caribbean Freer cross-outskirt travel (eminently Europe) Huge development in journey ship stock and cruising destination Better planned airdrop to different areas Lack of venture and advancement in item improvement in the locale

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The intra-provincial travel market Maximizing the Potential

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21.1 million Stay-Over Arrivals in 2000 10.2 million guests from the U.S. 5.0 million guests from Europe 1.5 million guests from the Caribbean 1.2 million guests from Canada Overview of Intra-provincial Travel

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Top five destinations 2000 Cuba – 161.7 thousand Trinidad and Tobago – 114.2 thousand Barbados – 87.4 thousand Dominican Republic – 129.9 thousand Puerto Rico – 153.3 thousand Travel Patterns

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Historical ties Regional groupings Language Air lift Circuits of Travel

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Leisure Shopping Sports Social/social Personal business Visiting Friends and Relatives Purpose of intra-local travel

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Medical Education Business Purpose of travel cont\'d

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Competitive issues influencing the Caribbean Extra-territorial travel Relative trouble of air access

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Competitive issues cont\'d High cost of transport and settlement Lack of learning/mindfulness

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Stakeholder parts National tourism associations Travel operators Accommodation area Airlines Ideas for star dynamic showcasing

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Fairs and presentations Sales missions Media relations Special premium/specialty markets Advertising Direct promoting Travel exchange Collateral material In-flight Marketing methodologies

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Commitment Marketing Resources Product improvement Information Market research Demand The path forward

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Awareness Marketing Measurement Product advancement CTO\'S Intra-local travel venture

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Towards the Future The Caribbean is seen as a protected destination in contrast with its significant rivals in the center east and Asia. Decreases in September evaluated at 19% are leveling off and demonstrating positive signs of recuperation. Preparatory evaluations propose that landings to the area in 2001, declined by 2% contrasted with 2000 Efforts being made towards Sustainable tourism activities comprehensive of enhanced item & human asset advancement Greater exertion in showcasing & research

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Projected Growth in World & Caribbean Tourism millions blvd. yearly 1995 2000 2010 % ch. Caribbean 14.7 20.3 28.4 4.6 World 567.0 698.8 937.0 3.6 % offer 2.6% 2.9% 3.0%

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www.onecaribbean.org www.doitcaribbean.com

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