Daily paper Content Newspaper Industry ResultsSlide 2
The Product Content quality Content amount Physical quality The Impact Study Readers/Consumers Readership Satisfaction Brand value The Organization Workforce examination Mgt. Hones examination Cultural investigationSlide 3
The objective Create a pattern to assess substance Be goal Be exhaustive Be exact Be predictable Capture contrasts in methodology that may matter to perusers.Slide 4
Dimensions of substance Theme Origin Geographic center News style Visual intricacy Overall structure Presentation & advancementSlide 5
What we did Study daily papers that speak to run of the mill days with normal stories Gather enough data to talk about individual daily papers and the daily paper industry Maintain the most astounding quality guidelinesSlide 6
Questions for now Does measure matter? What sorts of news are secured? How do daily papers present substance to perusers? How does content identify with the customer elements?Slide 7
Does measure matter?Slide 8
Average pages per issueSlide 9
Stories per issueSlide 10
Pages of postings per issueSlide 11
Photographs per storySlide 12
Percent of pages with shadingSlide 13
Staff versus wire administration storiesSlide 14
Do varying assets decipher into various article approaches?Slide 15
Story and photograph regionSlide 16
Stories with shading photographSlide 17
Front page geographic centerSlide 18
Overall geographic centerSlide 19
News styleSlide 20
Stories with \'go and do\' dataSlide 21
What sorts of news are secured?Slide 22
Story subjects by story checkSlide 23
Themes by story number in neighborhood newsSlide 24
Top 5 story subjects: 10-25k Monday-Saturday SundaySlide 25
Top 5 story topics: 25-50k Monday-Saturday SundaySlide 26
Top 5 story topics: 50-100k Monday-Saturday SundaySlide 27
Top 5 story topics: 100-200k Monday-Saturday SundaySlide 28
Top 5 story subjects: 200k+ Monday-Saturday SundaySlide 29
Story points Sports, Politics/government and Crime/lawful overwhelm scope Differences around the edgesSlide 30
How do daily papers present substance to perusers?Slide 31
Sections per issueSlide 32
Architectural strengthSlide 33
Content advancement generallySlide 34
Content advancement by sortSlide 35
Race in front page photosSlide 36
Gender in front page sourcesSlide 37
Using your individual substance report.Slide 38
Individual report segments Individual information Overall substance Themes Structure Front page substance and subjects Diversity Content advancement Definition of information terms MethodologySlide 39
Reading the reportSlide 40
Questions for the break How is my daily paper distinctive weekday versus Sunday? What are the greatest contrasts between my daily paper and others in the dissemination strata? How would I decipher those distinctions? What do I think matters to perusers?Slide 41
How does content identify with the purchaser elements?Slide 42
Logic of building readership Recognize Opportunities Improve Satisfaction Increase ReadershipSlide 43
Are daily papers with higher fulfillment doing anything any other way?Slide 44
Industrywide associations with substance Quantity of substance including devoted segments Length/unpredictability of stories Geographic center News style Photographs, design, shading Related postingsSlide 45
Content advancement levers Overall estimation of in-paper content advancement Four sorts of advancement: General brand advancement Up-coming substance advancement Same-day content advancement Web website content advancement Relates to a few sorts of stories more than others. A few sorts of substance advancement are more powerful than others.Slide 46
Arts Quantity Story number Total story space Days/week with way of life/expressions segment Content Promotion Levers Overall recurrence and size General brand advancement recurrence and size Same-day advancement recurrenceSlide 47
Business & individual money Commentary, feedback and counsel Quantity Story tally Total story space Days/week with business segment Content Promotion Levers Overall recurrence and size Same-day advancement recurrence Up-coming advancement recurrence and size Web webpage advancement recurrence and sizeSlide 48
Crime, courts & legitimate Local, staff-composed Quantity Story tally Total story space Content Promotion Levers NoneSlide 49
Food, wellbeing, home & design Quantity Story tally Total story space Feature-style stories Content Promotion Levers Overall recurrence and size Same-day advancement recurrence Up-coming advancement recurrenceSlide 50
Obituaries, people group declarations & standard individuals Quantity Story tally Total story space Content Promotion Levers NoneSlide 51
Parenting & religion Youth segment Length and multifaceted nature Story territory Photo zone Community declaration postings Content Promotion Levers NoneSlide 52
Politics, government & war Quantity Story tally Total story space Days/week with a feeling segment Color photos Feature-style stories Content Promotion Levers Up-coming advancement recurrence and sizeSlide 53
Popular music Graphics Color photos Quantity Story check Total story space Entertainment postings Content Promotion Levers Same-day advancement recurrence and sizeSlide 54
Science, innovation & environment Quantity Story tally Total story space Days/week with PCs/innovation segment International center Length/many-sided quality Story zone Photo zone Feature-style stories Content Promotion Levers Same-day advancement recurrence and size Up-coming sizeSlide 55
Sports Feature-style Content Promotion Levers NoneSlide 56
Television & motion pictures Length/intricacy Average story region Average photograph zone Content Promotion Levers Same-day advancement recurrence Up-coming advancement recurrence and sizeSlide 57
Your individual report Relationships are industrywide just Does not give connections one of a kind to your daily paper Provides a photo of how your daily paper is as of now performing on key ranges Circulation-size and industry wide midpoints accommodated point of viewSlide 58
Reading the reportSlide 59
Sample scorecard Crime, courts & lawful Local, staff-written 45 52 Quantity Story count 23 29 Total story space 4.6 6.2
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