Daily paper Industry Results.


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Category: General / Misc
Description
Study daily papers that speak to average days with common stories. Accumulate enough data to talk about individual daily papers and the daily paper industry ...
Transcripts
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Daily paper Content Newspaper Industry Results

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The Product Content quality Content amount Physical quality The Impact Study Readers/Consumers Readership Satisfaction Brand value The Organization Workforce examination Mgt. Hones examination Cultural investigation

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The objective Create a pattern to assess substance Be goal Be exhaustive Be exact Be predictable Capture contrasts in methodology that may matter to perusers.

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Dimensions of substance Theme Origin Geographic center News style Visual intricacy Overall structure Presentation & advancement

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What we did Study daily papers that speak to run of the mill days with normal stories Gather enough data to talk about individual daily papers and the daily paper industry Maintain the most astounding quality guidelines

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Questions for now Does measure matter? What sorts of news are secured? How do daily papers present substance to perusers? How does content identify with the customer elements?

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Does measure matter?

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Average pages per issue

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Stories per issue

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Pages of postings per issue

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Photographs per story

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Percent of pages with shading

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Staff versus wire administration stories

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Do varying assets decipher into various article approaches?

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Story and photograph region

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Stories with shading photograph

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Front page geographic center

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Overall geographic center

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News style

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Stories with \'go and do\' data

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What sorts of news are secured?

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Story subjects by story check

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Themes by story number in neighborhood news

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Top 5 story subjects: 10-25k Monday-Saturday Sunday

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Top 5 story topics: 25-50k Monday-Saturday Sunday

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Top 5 story topics: 50-100k Monday-Saturday Sunday

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Top 5 story topics: 100-200k Monday-Saturday Sunday

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Top 5 story subjects: 200k+ Monday-Saturday Sunday

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Story points Sports, Politics/government and Crime/lawful overwhelm scope Differences around the edges

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How do daily papers present substance to perusers?

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Sections per issue

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Architectural strength

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Content advancement generally

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Content advancement by sort

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Race in front page photos

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Gender in front page sources

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Using your individual substance report.

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Individual report segments Individual information Overall substance Themes Structure Front page substance and subjects Diversity Content advancement Definition of information terms Methodology

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Reading the report

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Questions for the break How is my daily paper distinctive weekday versus Sunday? What are the greatest contrasts between my daily paper and others in the dissemination strata? How would I decipher those distinctions? What do I think matters to perusers?

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How does content identify with the purchaser elements?

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Logic of building readership Recognize Opportunities Improve Satisfaction Increase Readership

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Are daily papers with higher fulfillment doing anything any other way?

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Industrywide associations with substance Quantity of substance including devoted segments Length/unpredictability of stories Geographic center News style Photographs, design, shading Related postings

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Content advancement levers Overall estimation of in-paper content advancement Four sorts of advancement: General brand advancement Up-coming substance advancement Same-day content advancement Web website content advancement Relates to a few sorts of stories more than others. A few sorts of substance advancement are more powerful than others.

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Arts Quantity Story number Total story space Days/week with way of life/expressions segment Content Promotion Levers Overall recurrence and size General brand advancement recurrence and size Same-day advancement recurrence

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Business & individual money Commentary, feedback and counsel Quantity Story tally Total story space Days/week with business segment Content Promotion Levers Overall recurrence and size Same-day advancement recurrence Up-coming advancement recurrence and size Web webpage advancement recurrence and size

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Crime, courts & legitimate Local, staff-composed Quantity Story tally Total story space Content Promotion Levers None

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Food, wellbeing, home & design Quantity Story tally Total story space Feature-style stories Content Promotion Levers Overall recurrence and size Same-day advancement recurrence Up-coming advancement recurrence

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Obituaries, people group declarations & standard individuals Quantity Story tally Total story space Content Promotion Levers None

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Parenting & religion Youth segment Length and multifaceted nature Story territory Photo zone Community declaration postings Content Promotion Levers None

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Politics, government & war Quantity Story tally Total story space Days/week with a feeling segment Color photos Feature-style stories Content Promotion Levers Up-coming advancement recurrence and size

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Popular music Graphics Color photos Quantity Story check Total story space Entertainment postings Content Promotion Levers Same-day advancement recurrence and size

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Science, innovation & environment Quantity Story tally Total story space Days/week with PCs/innovation segment International center Length/many-sided quality Story zone Photo zone Feature-style stories Content Promotion Levers Same-day advancement recurrence and size Up-coming size

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Sports Feature-style Content Promotion Levers None

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Television & motion pictures Length/intricacy Average story region Average photograph zone Content Promotion Levers Same-day advancement recurrence Up-coming advancement recurrence and size

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Your individual report Relationships are industrywide just Does not give connections one of a kind to your daily paper Provides a photo of how your daily paper is as of now performing on key ranges Circulation-size and industry wide midpoints accommodated point of view

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Reading the report

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Sample scorecard Crime, courts & lawful Local, staff-written 45 52 Quantity Story count 23 29 Total story space 4.6 6.2

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