Electronic Trade Plans of action and Procedures.


80 views
Uploaded on:
Description
Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. ... Online business exercises are changing business sector progress and ...
Transcripts
Slide 1

Electronic Commerce Business Models and Strategies Minder Chen, Ph.D. Partner Professor of Management Information Systems and Decision Sciences School of Management, George Mason University mchen@gmu.edu

Slide 2

Reference Net Ready , by Amir Hartman and John Sifonis, McGRaw-Hill, 2000. Presently or Never , by Mary Modahl, Harper Business, 2000 Designing Systems for Internet Commerce by G. Winfield Treese, Lawrence C. Stewart (May 1998) Addison-Wesley Pub Co; ISBN: 0201571676 Net Results: Web Marketing that Works by Rick E. Bruner (Editor), Cybernautics, Usweb Corporation Hayden Books; ISBN: 1568304145  E-Business : Roadmap for Success by Ravi Kalakota, Marcia Robinson, Don Tapscott  (June 1999)  Addison-Wesley Pub Co (C); ISBN: 0201604809  Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold (Contributor), R. T. Marshak, Ronni Marshak 1 Ed version (November 1998) Times Books; ISBN: 0812930371 Net Success : 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business by Christina Ford Haylock, Len Muscarella, Ron Schultz, Steve Case  (May 1999) Adams Media Corporation; ISBN: 1580621147  Creating the Virtual Store: Taking Your Web Site from Browsing to Buying , by Magdalena Yesil, Published by John Wiley & Sons, November 1, 1996 Understanding Electronic Commerce (Strategic Technology Series) , by David R. Kosiur, Published by Microsoft Press, May 1, 1997.

Slide 3

Cyber-Seminar Outline  EC Introduction  Introduction  The cycle of electronic trade  EC and Business Process  EC insights  EC Strategies  4Cs system: Customer, Content, Community, Commerce  Revenue streams  EC advancement process  EC Business Models  B2C Virtual stores: physical and computerized merchandise and administrations  Infomediaries: Seller-side  Informediaries: Buyer-side  Infomediaries: B2B marketspace

Slide 4

EC Introduction The cycle of electronic business EC and business process EC measurements

Slide 5

Electronic Commerce: Introduction E-Business E Commerce Internet Commerce

Slide 6

Electronic Commerce Electronic business is extensively as the capacity to execute business exercises ( exchanges, contracts, and organization ) over a PC system. The execution of these exercises lead to the trading of products, administrations, and cash. Online business exercises are changing business sector elements and structures of different commercial enterprises. Electronic trade includes another measurement " data " to business exercises including data products, data administrations, and electronic cash.

Slide 7

The Low-Friction Market "[ The Internet] will convey us into another universe of low grinding, low-overhead free enterprise, in which advertise data will be ample and exchange costs low." - Bill Gates, The Road Ahead "Where there is a contact, there is opportunity!" - - Net Ready.

Slide 8

The Cycle of Electronic Commerce Access Searches Queries Surfing Follow-on Sales Customers Online Ads Online Orders Standard Orders Distribution Online: delicate products Delivery: hard merchandise Electronic Customer Support Source: Understanding Electronic Commerce (Strategic Technology Series) , by David R. Kosiur, Published by Microsoft Press, May 1, 1997.

Slide 9

Components of Electronic Commerce Processes Institution Marketing Sales Payment Fulfillment Support Government Merchants Manufacturers Suppliers Consumers Electronic Commerce Networks Intranet Extranet Internet Source: adjusted from David Kosiur, Understanding Electronic Commerce, Microsoft Press, 1997.

Slide 10

EC and Business Processes Seller Customer Phone, fax, email Send information Request data Provide Info Get client Provide information Fulfill request Support Identify need Find source Evaluate offerings Purchase Maintain, Repair, Operate Data sheets, indexes, demos Web surfing Web looks, web advertisements Web webpage Newsgroups Net people group Corporate Databases Demos, audits Web website Credit cards, e-money P.O.s EDI Deliver delicate products electronically Web webpage, telephone, fax, email, messaging list Source: adjusted from David Kosiur, Understanding Electronic Commerce, Microsoft Press, 1997.

Slide 11

World Wide Internet Commerce Forester Research, Inc. June 1999

Slide 12

Business Internet Commerce Trends B2C: Business to Consumer B2B: Business to Business Reference: http://cyberatlas.internet.com/

Slide 13

Business-to-Business E-Commerce International Data Corporation conjectures that business-to-business e-trade income will bounce from $80 billion worldwide in 1998 to $1.1 trillion in 2003. Forrester Research trusts that number will go considerably higher to $1.3 trillion by 2003. Business-to-Business - Vertical Industries Computing and Electronics: For this year, organizations will put $50 billion in PCs and other electronic hardware on the web. Expansion to $319 billion by 2002. Engine vehicles: Companies will burn through $9 billion online to buy armadas of autos and trucks this year. 2002—develop to $114 billion—more than a 1000% expansion. Online utilities: Online exchanges of $15 billion in 1999 will develop to $110 billion by 2002. Nourishment and agribusiness: Expected to be about $3 billion in 1999- - $20 billion by 2002. Pharmaceutical and therapeutic: Forecasted $1 billion this year. Expand 20-fold by 2002. Source: Business 2.0, March, 1999 re: Forrester Research

Slide 14

Statistics Holiday Season 1998 2.1 million family units shopped online interestingly Generated $2.3 billion Virtually every one of the (98%) of AOL customers said they would shop online again in the following 6 months (Source: Jupiter Communications) By 2003 . . . Customers on the Web will spend more than $177 billion around the world. There will be an eight-fold increment in Web purchasers worldwide to 143 million (International Data Corporation, March 1999) In Europe, 43 million family units will be on the web. (Source: Nua Internet Surveys 12/98 re: DataMonitor) In Japan, purchasers will burn through one trillion Yen on the web. (Source: Nikkei Multimedia, 12/98) 1% of 5 million US vendors can gather installments by means of the Internet in 1999. 10% E-traders by year 2003.

Slide 15

Retailing Trends 1950 s 1960s-1970s 1980s 1990s Malls Web Main road Superstores Home Depot CompUSA Barnes and Nobles Border

Slide 16

AOL Findings Buy brands Seek accommodation Are progressively time-starving Are not exclusively inspired by value Require straightforwardness Source: America Online, 1999

Slide 17

Net Economy 1940 s - 1980s Manufacturing to data economy Local - local - national - multinational Tangible block and-mortar resources: workplaces, shops, administration focuses, and stockroom 1990s - 21st Century Net economy: Information & Knowledge Communication and connections Global and virtual Business Focus: Information, channel, stream, client unwaveringness, dependable administration, relationship Intangible resources: Knowledge, encounters, connections

Slide 18

Internet Economy Driving Forces Changing client requests Globalization Internet omnipresence New innovation New commercial center and intermediacies

Slide 19

Selling Points of Virtual Stores " The Internet is going to wind up a channel of distribution." - The president of a noteworthy U.S. publicizing organization Another firm promote its virtual store as "The stopping is simple, there are no checkout lines, we are open 24 hours a day, and we convey right to your door." The pattern toward purpose of-offer moving into the house is quickening.

Slide 20

Benefits to the Merchants Increased offers of existing items to produce extra incomes Use the web to focus on their offers to a corner market "The store is dependably open!" Establish better associations with clients. Ease data appropriation Increased pace to showcase Expanded conveyance stations Global introduction and range

Slide 21

Benefits to the Consumers Convenience Informative Value exhibited forthright: Demo and free download No long hold up times Easy stream and route Search capacities Engaging presentation Constant upgrades Easy to purchase

Slide 22

All 3 Steps in One Medium Give More Information/Answer Questions Transact/Service Get Attention Branding Selling Informing TV Ads Magazines Brochures Sales People Print/publication Store Telephone Catalog Web and EC permits you to coordinate three noteworthy strides of markting and deals in one medium.

Slide 23

Internet Industry Sports Malls Entertainment Newsfeed Publications Commerce Instruments Portals Commerce Servers Content and Activity Electronic Commerce Infrastructure Client/Server Software Consulting Internet Economy System Integration and Design Browsers Web Server Application Servers Security Tools Backbone Router Access Equipment Server Computers ISP Network Services Internet Equipment Internet Service Consumer Services Carriers

Slide 24

EC Strategies 4 Cs Strategy: Customer Content Community Commerce Revenue Streams EC Development Process

Slide 25

Most Visited Retailers: 1. Bluemountainarts.com 2. Amazon.com 3. AOL.com 4. Ebay.com 5. Etoys.com 6. Barnesandnoble.com 7. CNet.com (programming) 8. Egghead.com 9. CDNow.com 10. Musicblvd.com 11. ColumbiaHouse.com 12. Classifieds2000.com 13. Beyond.com 14. Coolsavings.com 15. Valupage.com New Competition From Surprising Places Not in Top 25: Towerrecords.com Borders.com Toysrus.com Target.com Gap.com Macys.com Sears.com WalMart.com "BigCompany.com" YourCompany.com??

Slide 26

Moving Your Business Online Companies are inspired by either dread or eagerness to move to their organizations to the net. To .com your organization is turning into a basic. They need to out of date their flow plans of action and work hard to look another plan of action. Your rival is only a single tick away

Slide 27

Electronic Commerce Applicati

Recommended
View more...