Exactly What Is Online networking?.


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Exactly What Is Online networking? Danny Sullivan Proofreader In-Boss Internet searcher Area http://searchengineland.com What Is Online networking? One name for some subcategories… Social News Destinations: Digg, Reddit, Hurray Buzz Social Bookmarking Locales: Heavenly, StumbleUpon
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Exactly What Is Social Media? Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com

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What Is Social Media? One name for some subcategories… Social News Sites: Digg, Reddit, Yahoo Buzz Social Bookmarking Sites: Delicious, StumbleUpon Social Networking: Facebook, MySpace, LinkedIn Social Knowledge: Wikipedia, Yahoo Answers Social Sharing: YouTube, Flickr, Twitter, Urban Spoon, Yelp, …. How would they measure up against and interface with search?...

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TRAFFIC MORE Google/Search BRANDING LESS DEMAND (Search Intent) MORE

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Social News Members offer RECENT data, commonly news Traffic: HIGH The “Digg Effect” crashes servers Demand: MEDIUM More “discovery” than pursuit to satisfy direct need Branding: MEDIUM Top brand names protected “Brand news” may be uncovered more…

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Social News: Branding

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Social News: Branding

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TRAFFIC MORE Google/Search News BRANDING LESS DEMAND (Search Intent) MORE

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Social Bookmarking Members share ANY data, not simply new Traffic: HIGH Demand: LOW Discovery without recency Branding: LOW Not appearing for much however in future…

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TRAFFIC MORE Google/Search Bookmark News BRANDING LESS DEMAND (Search Intent) MORE

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Social Networking Members interface with one another, possibly share Traffic: LOW Not numerous stories of Facebook or MySpace movement smashing servers Demand: LOW Slight revelation of what companions are sharing Branding: LOW Potentially individual profiles may uncover (as power individual exercises!)

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Social Networking: Branding

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Social Networking Members associate with one another, perhaps share Traffic: LOW Not numerous stories of Facebook or MySpace movement slamming servers Demand: LOW Slight disclosure of what companions are sharing Branding: LOW Potentially individual profiles may uncover (as strength individual exercises!)

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TRAFFIC MORE Net work Google/Search Bookmark News BRANDING LESS DEMAND (Search Intent) MORE

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Social Knowledge Members offer answers and data with one another or altogether Traffic: MEDIUM Reports that can be perceptible measure of visits Demand: HIGH People are effectively looking for an answer for something Branding: HIGH Wikipedia needed by law to beat Google’s and different results, generally MEDIUM

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TRAFFIC MORE Net work Google/Search Knowledge Bookmark News BRANDING LESS DEMAND (Search Intent) MORE

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Social Sharing Members offer features, pictures, audits or even what they’re doing (Twitter) Traffic: MEDIUM Reports that can be recognizable measure of visits Demand: HIGH People are frequently effectively looking for something (a photo, a feature, and so forth.) Branding: HIGH Sites rank well…

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Social Sharing: Branding

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TRAFFIC MORE Net work Google/Search Sharing Bookmark News Know edge BRANDING LESS DEMAND (Search Intent) MORE

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Search Engine Land http://searchengineland.com Stories and news about inquiry SearchCap http://searchengineland.com/searchcap.php Daily email recap of hunt news SearchCast http://dailysearchcast.com Podcast recap of week’s pursuit news Sphinn http://sphinn.com Social site for inquiry advertisers: offer news stories, talk in gatherings Search Marketing Expo http://searchmarketingexpo.com Our meetings concentrated on pursuit pro

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