Five Ways to Shift the Paradigm with Intellectual Property ... .


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Five Ways to Shift the Paradigm with Intellectual Property, Challenge Conventional Laissez Fair and Blow Your Client Away with Results. Uncovering Win/Win Mutual Cross Promotional Opportunities. Accountability/ Diligence/ Thoroughness. Inspired Creative Alternatives. Myths of Negotiation.
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Five Ways to Shift the Paradigm with Intellectual Property, Challenge Conventional Laissez Fair and Blow Your Client Away with Results

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Uncovering Win/Win Mutual Cross Promotional Opportunities Accountability/Diligence/Thoroughness Inspired Creative Alternatives Myths of Negotiation Finding the Right Champion

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Uncovering Win/Win Mutual Cross Promotional Opportunities Accountability/Diligence/Thoroughness Inspired Creative Alternatives Myths of Negotiation Finding the Right Champion

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Accountability Hold your music and ability asset responsible Whether it is an outsider asset or your advertisement organization. Move them to conceive brand new ideas Diligence/Thoroughness Q. What does the market bear for famous music today? Q. What amount was this melody authorized for previously? Is it accurate to say that you are paying less? You ought to be Q. Do you know whether and where this tune is being utilized? Are there choices yet to be worked out? Q. Do you have a total business history? Q. Do you know whether there are exceptional quotes for different items? This builds the possibility another brand could keep running with the melody before or while you are utilizing it

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Uncovering Win/Win Mutual Cross Promotional Opportunities Accountability/Diligence/Thoroughness Inspired Creative Alternatives Myths of Negotiation Finding the Right Champion

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Inspired Creative Alternatives Re-recording Alternative bosses Start pondering music from the very beginning Ballpark expenses and achievability

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Y&R for the benefit of 7-Up! — 7/9/2004 7-Up! — Possible Alternatives USE/MEDIA: For up to three (3) :30 TV advertisements with variants, alters, lifts, labels including retail labels to air on system, link and spot TV. Likewise for three (3) :60 radio advertisements with forms, alters, lifts, labels including retail labels. Also for non-communicate/mechanical utilize incorporating into house (imaginative meeting/reference/grants purposes), deals gatherings, public exhibitions, web - on the customer\'s and office\'s sites and outsider sites - (locales like Ad Age, Ad Week and other industry destinations that may post the business in a non-downloadable, spilling way for reasons for audit), in-store, POP, utilization of ability\'s name/picture in print, utilization of ability\'s voice for on-hold for organization\'s telephone frameworks, in-silver screen, in-flight, in stadium/jumbotron, amusement parks. TERM: For one (1) year starting around August sixteenth, 2004 TERRITORY: United States, its domains and belonging; Territory for web utilize: World RENEWAL OPTION: To recharge for an extra back to back one (1) year term EXCLUSIVITY: Soft Drinks IMPORTANT: All ability is liable to endorsement and accessibility (e.g., film, TV and other potential business clashes, up and coming activities). Our proposals and ballparks are based upon our involvement with the ability and their specialists/directors. Last ability responsibility will be based upon a firm offer from the customer PLEASE NOTE: THE FOLLOWING BALLPARKS DO NOT REFLECT PENSION AND HEALTH CONTRIBUTIONS

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Celebrity Couple Talent Search — 07/09/2005 Talent Requirements: Two (2) Days of Service for Shooting

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Uncovering Win/Win Mutual Cross Promotional Opportunities Accountability/Diligence/Thoroughness Inspired Creative Alternatives Myths of Negotiation Finding the Right Champion

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Marketing office at Interscope (Label Smashmouth is marked to under UME) A&R fellow at Interscope Marketing/Film & TV Manager Film & TV imaginative at Warner/Chapell Licensing contact at UME (Label) Independent Rep procured specifically by administrator to discover these open doors Attorney Finding the Right Champion Licensing contact at Warner/Chapell (distributer) A&R fellow at Warner/Chapell Allstar by Smashmouth

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Talent additionally has numerous layers and individuals whispering and prompting. You have to know the most helpful and powerful course.

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Uncovering Win/Win Mutual Cross Promotional Opportunities Accountability/Diligence/Thoroughness Inspired Creative Alternatives Myths of Negotiation Finding the Right Champion

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Myths of Negotiation Volume Some brands cost more Relationships Ineffective strategies — "It\'s Me… " "I have different employments coming I\'ll send your direction… "

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Uncovering Win/Win Mutual Cross Promotional Opportunities Accountability/Diligence/Thoroughness Inspired Creative Alternatives Myths of Negotiation Finding the Right Champion

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Uncovering Win/Win Mutual Cross Promotional Opportunities Co-marking openings include esteem Have we expanded the conceivable esteem included with 360 activities (bundled bargain that fuses on-ground (sponsorship commitments, individual appearances, and so forth.) on-air, on-gadget (mobile phone, and so on.) and on the web)?

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Cumulative effect is significant

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