Group Daily paper Readership.


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800 distributions group and every day daily papers, ethnic, option, customers, and ... Kemptville grown-ups are solid daily paper perusers, perusing the lion's share of each ...
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Group Newspaper Readership

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Kemptville EMC Newspaper Readership What is ComBase? Study Overview Readership Overview Demographics How Much of the Paper is Read Number of Issues Read Newspaper Ratings Preferred Community Newspaper Media Habits – Newspaper, Radio Cross Readership Kemptville EMC Strengths

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Both the Research Bureau and the study Initiative of CCNA and its individuals Stand-alone consolidated organization Governed by a free, completely tri-partite Board Arms-length relationship to the business Completely financed by 300+ part papers Support from independents & vast gatherings Small & extensive papers crosswise over Canada 400+ markets and sub-markets 25,000+ meetings for every wave 50,000+ aggregate meetings 2-year moving concentrate All areas spoke to 800+ productions – group & day by day daily papers, ethnic, option, customers, and agrarian distributions Title-and market-particular 900+ radio stations Demographics and readership What is ComBase? The Most Comprehensive Print Study in the World! ComBase = Community Newspaper Database

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Study Overview Source: ComBase 2006 One Year Study Base: Kemptville EMC, Distribution Area * Demo: Adults 18+ Weighted Population: 23,800 ComBase 2006 meetings were led from March to July 2006. ComBase 2006 is directed by Millward Brown and Standard Research Systems. *in future this zone will be alluded to as Kemptville

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Community Newspapers Dominate! (Kemptville, ON) Readership of group daily papers in Kemptville is higher than readership of day by day daily papers 76% of grown-ups report perusing ANY people group daily paper 41% of grown-ups report perusing ANY every day daily paper And 44% report perusing ONLY people group daily papers and NOT a day by day daily paper Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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Newspaper Readership Overview (Kemptville, ON) Readership of the Kemptville EMC is 58% Readership of the Kemptville Weekender is 38% Readership of the Ottawa Citizen is 26% amid the week, 33% on Saturday and 39% on Sunday Readership of the Ottawa Sun is 13% amid the week, 6% on Saturday and 7% on Sunday Readership of the Kemptville Advance is 32% Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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Readership Overview 58% of Kemptville grown-ups report perusing The Kemptville EMC - this speaks to 13,800 perusers The Kemptville Weekender reports 38% readership, speaking to 9,100 grown-ups The Ottawa Citizen Saturday has 7,800 perusers ( 33% readership) Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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Demographics Overview Because of their high achieve, group daily papers pull in an alluring gathering of people involving: Home proprietors Families with youngsters Educated shoppers Professionals High income workers Ethnic populaces, including aboriginals More ladies than different broad communications

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% Reach by Demographic Sector (Kemptville, ON) 68% of ladies and 43% of men in Kemptville are perusing The Kemptville EMC. % Readership Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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% Reach by Demographic Sector (Kemptville, ON) 61% of Kemptville mortgage holders are perusing The Kemptville EMC. % Readership Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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% Reach by Demographic Sector (Kemptville, ON) 63% of Kemptville utilized grown-ups are perusing The Kemptville EMC. % Readership Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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How Much of the Paper is Read (Kemptville, ON) Readers of every paper were asked the amount they read Kemptville grown-ups are solid daily paper perusers, perusing the greater part of each issue! 71% of Kemptville EMC perusers tend to peruse All or Most of the paper 62% of Kemptville Weekender perusers tend to peruse All or Most of the paper 28% of Ottawa Citizen Saturday perusers tend to peruse All or Most of the paper Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800) **May not add up to 100% because of rejection of "Can\'t/Not Stated" reactions % of Readers

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Number of Issues Read (Kemptville, ON) Kemptville daily paper perusers are faithful, perusing verging on each issue! 77% of Kemptville EMC perusers read every one of the 4 of the last 4 issues 63% of Kemptville Weekender perusers read each of the 4 of the last 4 issues 72% of Ottawa Citizen Saturday perusers read each of the 4 of the last 4 issues Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800) **May not add up to 100% because of avoidance of "Can\'t/Not Stated" reactions % of Readers

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Newspaper Ratings (Kemptville, ON) Respondents were requested that rate daily papers in Kemptville utilizing a size of "1" to "10" where "10" would be deciphered as "to a great degree great" and "1" as "to a great degree poor". Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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Preferred Community Newspaper (Kemptville, ON) 34% of group paper perusers in Kemptville report The Kemptville EMC as their favored group daily paper Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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Media Habits – Newspaper versus Radio (Kemptville, ON) Radio is an exceptionally divided medium. None of the radio stations all alone can assert reach as high as a solitary addition in The Kemptville EMC. Source: ComBase 2006 One Year Study Radio Stations Listened to Yesterday – Stations with under 2% reach not indicated *Base Population – Kemptville EMC Distribution Area (23,800)

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Media Habits – Newspaper and Radio (Kemptville, ON) The Kemptville EMC Outperforms Radio One inclusion in The Kemptville EMC achieves more than the top radio station (58% versus 24%) To achieve the 81% listening to Any Radio Station you would need to purchase spots for the duration of the day on every single radio station accessible in Kemptville! Radio Reach is Limited! 19% of the populace did not listen to any radio station yesterday Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800) *see past slide for particular station reach

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Cross Readership (Kemptville, ON) 7,300 Kemptville Weekender perusers report additionally perusing The Kemptville EMC 80% of Kemptville Weekender (Weekly) perusers can be achieved utilizing the Kemptville EMC 60% of Ottawa Citizen Saturday perusers report likewise perusing The EMC Source: ComBase 2006 One Year Study *Base Population – Kemptville Distribution Area (23,800)

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The EMC Strengths Top line readership for The EMC is solid against different daily papers in Kemptville EMC perusers are solid and normal perusers 77% read each of the 4 of the last 4 issues; and 71% read All or Most of the Paper The Kemptville EMC rates well among Kemptville grown-ups It is the favored group paper in Kemptville by 34% of the populace and has a rating of 7 out of 10 The EMC gives higher compass than any single radio station and Kemptville grown-ups are difficult to reach with radio 19% can\'t be come to at all with radio promoting! The Kemptville EMC has solid cross readership 7,300 Kemptville Weekender perusers report likewise perusing The Kemptville EMC Source: ComBase 2006 One Year Study - *Base Population – Kemptville Distribution Area (23,800)

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