Half and half autos .

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Development of half and half autos and cross breed auto licenses, and the strength of Toyota ... Half and half autos are a magnificent sample of a financially fruitful ...
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Cross breed autos – the estimation of patent techniques in advancement Mike Lloyd and Justin Blows, Griffith Hack

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Contents Why study half breed auto licenses Evolution of crossover autos and mixture auto licenses, and the predominance of Toyota How to get around Toyota 1) – Lead client development How to get around Toyota 2) – Use of option advances Use of Network Patent Analytics to rank licenses and patent portfolios Summary of lessons learnt

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Background to study Griffith Hack wishes to show how licenses bolster the improvement of perfect and feasible advances (\'clean advances\') Hybrid autos are a magnificent case of an economically effective clean innovation, with great patent information accessible Summary subtle elements of every single overall patent in which "half and half" and "auto" were found inside two expressions of each other inside the patent particular were downloaded from Thompson Innovation Patent information was broadly investigated to demonstrate the relationship between patent recording and clean tech development

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What is a half breed auto? Mixture autos tend to highlight: A mix of petrol and electrical vitality sources Electrical vitality in part gathered amid braking Now underway in Melbourne Hybrid autos are accessible or reported from Toyota, Honda, BMW, Audi, General Motors, Ford, Nissan… … and even Porsche

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2010 Porsche petrol/electric crossover

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1899 Porsche (composed) petrol/electric half and half

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1906 Pieper patent for petrol electric half breed auto US patent 913,846

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1969 General Motors (GM) trial cross breed

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1997 Toyota Prius/electric half breed Only around 60 made, because of their high cost and negligible fuel utilization change

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2008 – Total offers of Toyota mixtures surpass 1.7 million 1994 – Toyota openly focuses on multiplying fuel productivity 1997 – First Toyota Prius discharged in Japan 2000 – Toyota Prius discharged in US Toyota begin documenting crossover auto licenses in 1994

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Toyota quickly developed a patent lead over other auto organizations

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Toyota have recorded 43% of known half and half auto patent families documented via auto organizations Known crossover patent families recorded via auto organizations Toyota 43% Nissan 15% Honda 9% Other Japanese auto organizations 11% All US auto organizations 8% All European auto organizations 7% Korea - Hyundai and Kia 6% Chinese auto organizations 1% 0% 10% 20% 30% 40% half Percentage of known half and half auto licenses documented via auto organizations

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Car organization patent filings have been bolstered by supplier filings Known half breed auto families documented every year 4000 3500 3000 Non-Japanese auto organizations Non-Japanese suppliers 2500 Japanese suppliers 2000 Japanese auto organizations 1500 1000 500 0 1990 1992 1994 1996 1998 2000 2002 2004 2006

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Toyota rules half breed auto deals Source: Hybrid cars.com

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Toyota\'s initial documenting lead has prompted a self strengthening patent/deals slope up Toyota mixture patent family filings and vehicle deals 1200 350 300 1000 250 800 200 Patent family filings (need year) Worldwide cross breed auto deals, 600 thousand 150 400 100 200 50 0 1991 1993 1995 1997 1999 2001 2003 2005 Family patent filings Hybrid auto deals

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Toyota\'s patent procedure has been purposeful "The original Prius held more than 300 licenses on its mixture innovation. The second-era Prius guaranteed 370 licenses. From that point forward, the Prius nameplate has had more than 2000 patent applications documented over the world, with the third-era Prius recording 1000 all alone " Bob Carter, Toyota US Division Group Vice President and General Manager, 2009

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How to get around Toyota? 1) Lead client development in module crossovers " moderate module half breeds are 10 years away", Toyota, 2006, see http://www.calcars.org/calcars-news/508.html

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"Lead client advancement" practically speaking..

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Which thus is prompting more licenses..

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How to get around Toyota? 2) Consider elective advances Captures and reuses vitality from braking BMW, Honda, Toyota , Nissan, Ford, GM, Mercedes, Audi… … Electric engines help ordinary engine Honda, Toyota , Nissan, Ford… .. Toyota, (Nissan, Ford and Mazda under permit from Toyota), GM in 2010 Electric engines in half and half auto can control auto alone Plug in energizing of batteries Third gathering suppliers to Toyota mixture clients, GM in 2010, Toyota in 2011 Pure electric (non cross breed) – no traditional engine Mitsubishi, Renault, Tesla Available from:

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Patent references But which licenses are the best? Utilizing Network Patent Analytics to rank licenses and portfolios

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US xxxx 199x US 3605019 1971 US 4630314 1986 US 5612948 1997 US 4679227 1984 US 4888767 1989 Other references Other references And 65 different licenses.. US 5612948 1997 US 5612948 1997 US 5612948 1997 US 5612948 1997 US 5612948 1997 US 5612948 1997 US 5095535 1992 US 5195576 1993 US 5283780, 1994 Citations thusly prompt different references.. US 5487069 1996

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And so on, until we wind up with a system of references (this schematic demonstrates a system of the most focal 5500 licenses in the cross breed auto study)

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This system thusly can be utilized to decide the most vital licenses…

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Most focal licenses: Hybrid auto patent study

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An option patent system structure – foundational microorganism licenses

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Top positioned half and half auto licenses

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Just who are Paice Corporation? Paice Corporation was set up in 1992 to create half breed drivetrains, i.e. before Toyota moved into half and halves. Toyota has been held to encroach Paice\'s 1992 US patent 5,343,970, the second positioned patent in our rundown of cross breed auto licenses. Suit amongst Paice and Toyota is proceeding.

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Top positioned crossover auto patent candidates * Top positioned candidate = 100

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Lessons from IP systems in half and half auto development Hybrid autos have been around for over a century, yet without real business accomplishment as of not long ago. This changed when Toyota put intensely in both drivetrain advancement and licenses, prompting predominance in both licenses and deals, and patent licenses to contenders. Methodologies to manage Toyota\'s patent suite include: Patent permitting (Ford, Nissan, Mazda) Alternative half and half drivetrains (BMW, GM, Honda) Plug in transformations (A123 Systems and others) Pure electric autos (Mitsubishi, Nissan, Tesla) This information recommends that the patent framework has empowered innovation speculation by both Toyota and its rivals. Half breed auto licenses can be positioned in significance utilizing Network Patent Analysis. This demonstrates the accomplishment of the early licenses documented by US drive train designer Paice Corporation.

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Optimum advancement and IP techniques may rely on upon your flow innovation and IP position Toyota File early and record frequently Position in connection to driving advances Carefully audit encroachment dangers Try to push innovation into new headings Acquire or permit from innovation pioneers Develop item enhancements not supplied by fundamental players, but rather looked for by lead clients Understand encroachment dangers Suppliers of half breed module packs GM, Ford… Degree of industry engagement Paice Ahead of driving advances File expansive licenses in front of enormous players Behind driving advances Primary: direct suppliers of essential items or administrations Secondary: suppliers to direct suppliers or buyers of items or administrations

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Acknowledgments George Mokdsi from Griffith Hack for the patent hunt The outcomes in this presentation depended on patent information recovered from the center patent accumulations accessible through Thomson Innovation which is given by Thomson Reuters. Doris Spielthenner of Optimice for breaking down the patent information utilizing Network Patent Analytics

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