Highlights from the ALVA Financial Benchmarking Survey .


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Highlights from the ALVA Financial Benchmarking Survey. Attractions Performance 2010 Lesley Morisetti 14 th October 2010. ALVA Financial Benchmarking Survey. Measures key business drivers Income Productivity Profitability 2009/10 data Data shown excluding VAT.
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Slide 1

Highlights from the ALVA Financial Benchmarking Survey Attractions Performance 2010 Lesley Morisetti 14 th October 2010

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ALVA Financial Benchmarking Survey Measures key business drivers Income Productivity Profitability 2009/10 information Data demonstrated barring VAT

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ALVA Financial Benchmarking Survey 15 years & 71 members Sample split to Heritage Museums & displays Leisure Constant example comes about appeared

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2009/10 Ticket Spend Ranges Av=£10.75 Av=£7.22 Av=£4.59 Source: LMA; ALVA

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Ticket Spend Trends Source: LMA; ALVA

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2009/10 Secondary Spend Ranges Av=£2.76 Av=£1.69 Av=£1.07 Av=£2.01 Av=£2.08 Av=£1.39 Source: LMA; ALVA

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Ticket and Secondary Spend Trends Source: LMA; ALVA

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Labor Costs as % of Income Trends Source: LMA; ALVA

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Marketing Expenditure per Visit Trends Source: LMA; ALVA

Slide 10

2010 ? Spend per Visit Income Visits X =

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