In the event that It Drains It Leads.


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Why the news media covers what it covers and how to persuade them to cover your issues ... Send media advisories 3-4 days ahead of time of occasion. Send press ...
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On the off chance that It Bleeds It Leads Why the news media covers what it spreads and how to persuade them to cover your issues Sharon Kayne New Mexico Voices for Children www.nmvoices.org Debbie Birkhauser New Mexico Alliance for School-Based Health Care www.nmasbhc.org

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Where do you get your news? Day by day daily paper Television Radio Internet Weekly or month to month news magazine Friends and partners

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Understanding the media Newsrooms are riotous spots Coverage is regularly determined by due date weights News outlets have an "opening" to fill

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Think of the newsroom as triage

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Understanding the media Reporters take a stab at exactness and parity Reporters are not specialists in each field Reporters are likewise determined by due date weights

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Think of the journalist as a channel

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Understanding news Most news stories depend on occasions, not issues Natural calamities Accident s Crime Political movement

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Understanding news Issues stories are quite often snared to an occasion Natural fiascos: Rescue reaction/readiness Accident s: Safety/preparing Crime: Prevention/arraignment Political action: Social ramifications/inspirations

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Understanding news Who covers what and why Dailies like to cover occasions Weeklies and monthlies like to cover issues

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What makes it news New occasion, upgrade of occasion, snared to occasion

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What makes it news Affects many people

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What makes it news Elements of dramatization/strife

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What makes it news Has a passionate bid (shocking, clashing)

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What makes it news Is bizarre or surprising

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Tools of the exchange Story pitch Media consultative Press discharge Statement Press meeting/press unit Letters to the supervisor Op eds/visitor segments/blog entries

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Pitching a story Tie to an occasion at whatever point conceivable Local edge of national story Provide interviewee Provide foundation data

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Pitch stories to: Beat correspondents Section editors/makers Columnists Bloggers Niche productions and areas

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Media advisories Use to declare an occasion (like question and answer session) Never more than one page Make beyond any doubt you address the 5 \'W\'s and 1 "H" Who, what, when, where, why and how

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Press discharges Use to declare new data or to take after a public interview/occasion Keep to one page if conceivable Spellcheck! Ban just when important

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Statements Use to declare position on issue/remark on occasion Looks simply like a public statement Keep it short

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How to submit Email is ideal; fax as reinforcement Paste content into group of email and append Email to yourself first to check: Tabs "Brilliant" quotes Text boxes Logo

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When to submit Send media advisories 3-4 days ahead of time of occasion Send official statements right on time in the week (when conceivable) Follow up with telephone calls

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Writing an official statement Put "new" information in feature and lead Write in a dynamic voice Use cites for shading Include online connections to the report (or foundation data) Double check spelling of names, and so on. Spellcheck!

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Writing the feature Headline needs to: Tell journalist what story is about Compel correspondent to cover it Short, decisive articulation Try to keep it to one line Put less critical data on second (littler) line

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Writing a letter to the editorial manager Check the paper for their rules Keep it short (300 words max) Relate it to something that showed up in the paper as of late Double check spelling of names, and so forth. Oppose the enticement to be terrible

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Writing an opinion piece, and so on. Attempt to stay between 500-700 words Give it a feature Relate it to something that paper secured Include your name, title, association Double check spelling of names, and so forth. Blog: incorporate connections to germane data

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Writing tips Lay out your contention coherently (make a blueprint) Never lead with an inquiry Avoid redundancy Attribute your sources Offer an answer Suggest a game-plan the peruser can take

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Press gatherings Hold just for enormous declaration or response to occasion Have a visual other than talking heads Have an inherent crowd Have a sign-in sheet for media Put together squeeze units

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Press meetings Limit the quantity of speakers (3-5) Limit their talking time (2-3 mins.) Give them ideas Best days: Tuesdays, Wednesday & Thursday Best times: 10-11am, 1-2pm Consider deferring if issue on everyone\'s mind breaks

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Press packs Plain, economical envelope is fine Include: public statement certainty sheets foundation data duplicate of the report you\'re discharging a rundown of public interview speakers with their titles association\'s pamphlet business card

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Giving meetings: Before Come up with conceivable inquiries Come up with conceivable answers Know your arguments Have somebody do a false meeting

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Giving meetings: During Take a full breath and unwind Take your time – the meeting will be altered (unless it\'s live) Don\'t be reluctant to request illumination in the event that you don\'t comprehend an inquiry Don\'t be hesitant to say you don\'t have the foggiest idea about an answer Begin your answer by rehashing the inquiry

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Crisis interchanges Don\'t attempt to dismiss issue or occurrence Explain what safeguards were set up Explain that move is being made Never say \'no remark\'

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Final contemplations: Always… Ask if correspondent/manager is on due date Give exact data Double check your actualities Attribute your sources Double check spelling of names Correct your blunders ASAP Return their calls Be accessible and supportive

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Final musings: Never… Lie to a journalist Ask to favor the story already Give data "confidentially" Assume a mistake or lousy feature is the columnist\'s issue

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Final considerations: You\'ll need to… Create a press list Email bunches Create formats Create correspondences convention Add "newsroom" to your site Track your scope Sign up for \'Google Alerts\'

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