INDIAN FOOTBALL Showcasing Contextual analysis COCA-COLA MIR IQBAL HUSSAIN TROPHY.


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INDIAN FOOTBALL Advertising Contextual investigation COCA-COLA MIR IQBAL HUSSAIN TROPHY FOOTBALL IN INDIA "Has the resting mammoth, that is India, started to blend finally?" Mr. Sepp Blatter FIFA President FOOTBALL AND BOLLYWOOD Football in … Prominent INDIAN Publicizing Airtel Versatile – television Advertisement
Transcripts
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INDIAN FOOTBALL MARKETING CASE STUDY COCA-COLA MIR IQBAL HUSSAIN TROPHY

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FOOTBALL IN INDIA “Has the resting goliath, that is India, started to mix at last?” Mr. Sepp Blatter FIFA President

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FOOTBALL AND BOLLYWOOD

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Football in … POPULAR INDIAN ADVERTISING

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Airtel Mobile – TV Ad

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IDBI Bank – TV/Print Ad

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AEGON Religare Life Insurance – TV Ad

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Reliance BIG TV – TV Ad

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TATA Docomo – TV Ad

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GLOBAL PARTNERSHIPS

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Attendances and TV crowds

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ATTENDANCE

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FIFA WC viewers 83% Football viewers crosswise over years

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Top association/competitions in 2008 Top Matches on Zee Sports

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THE INDIAN NATIONAL FOOTBALL TEAM

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FOOTBALL SEASON

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I-LEAGUE EVENT India’s head club football rivalry 14 clubs in 2009-10 season. Played for 8 months , home & away premise, September to April Winner speaks to India in the AFC Champions League Total 182 Matches, broadcast amusements 50 23

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SANTOSH TROPHY Prestigious Interstate rivalry EVENT Inter-state yearly football rivalry Quarterfinal League to be trailed by semis & last 15 matches Live 24

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FEDERATION CUP EVENT India’s FA-Cup style competition To be held in Guwahati, Assam in December 2009 27 matches Live 25

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NEHRU CUP International competition held in India EVENT International competition – August, Alternate year Next Scheduled in August 2009 6 groups, round robin, with Semis and Finals 10 matches broadcast Live. Venue: New Delhi – Ambedkar Stadium 26

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FOOTBALL ‘MATLAB’ COCA-COLA

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NATIONAL SUB-JUNIOR FOOTBALL CHAMPIONSHIP FOR ‘MIR IQBAL HUSSAIN TROPHY’ Under-15 years 33 State Teams Annual Tournament

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TOURNAMENT STRUCTURE INDIAN JUNIOR NATIONAL TEAM 33 STATES play the between state competition for Mir Iqbal Hussain Trophy

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PROPOSITION Integrate Coca-Cola’s wearing targets with the system and validness of the AIFF Coca-Cola to possess the sub-junior titles for ‘Mir Iqbal Hussain Trophy’ Coca-Cola turns into the grassroots accomplice and cases the sub\'s title junior title

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THE RESTRUCTURED VERSION

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ACTIVATION Event Rights Coca-Cola get the title rights to the U15 National Championships for ‘Mir Iqbal Hussain Trophy’ Coca-Cola to get on-ground marking rights for the National and Regional Championships

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