ISVs and Hosters – Cooperating.


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ISVs and Hosters – Cooperating Soeren von Varchmin VP SaaS, Parallels Plan Who is here at the Summit? This is YOUR Chance This is the Parallels' Biological system Projects for ISVs Programs for Administration Suppliers News Declarations Invitation to take action Take in More
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ISVs and Hosters – Working Together Soeren von Varchmin Vice President SaaS, Parallels

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Agenda Parallels - Optimized Computing Who arrives at the Summit? This is YOUR Opportunity This is the Parallels’ Ecosystem Programs for ISVs Programs for Service Providers News Announcements Call to Action Learn More

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Who’s Here at the Summit? Administration Providers at Summit = 450 Parallels - Optimized Computing

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Who’s Here at the Summit? ISVs at Summit = 100 Parallels - Optimized Computing

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Who’s Here at the Summit? Administration Providers and ISVs Action for you at Summit: Introduce Yourself to One Another! Parallels - Optimized Computing

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Agenda Parallels - Optimized Computing Who arrives at the Summit? This is YOUR Opportunity This is the Parallels’ Ecosystem Programs for ISVs Programs for Service Providers News Announcements Call to Action Learn More

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SaaS Opportunity SaaS % of Business Software Market opportunity: $8B expanding to $40B 5% of new business programming sent as an administration – 2005 25% of new business programming conveyed as an administration – 2011 Opportunity $8B (2006) => $40B (2011) 50 million SMB clients Types of uses CRM, web conferencing, web content administration, HR, production network, coordinated effort, email, and more Example Case: 55% of IBM’s more than 10,000 PartnerWorld ISVs are considering offering Software as a Service* * IBM PartnerWorld Survey Parallels - Optimized Computing

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SaaS Delivery Methods – Manual Approach $ ? Was this justified, despite all the trouble? Parallels - Optimized Computing Service Provider “do it yourself” system Partner with ISV : test, contract, procurement, offer applications in a serial, one-by-one methodology ISV “offer on my own” Partner with Hoster : then permit/showcase more Host own Application : do it without anyone else\'s help Special Case Compile : for particular channel Practical restrictions to consider : Strategy, accessible assets, market window, promoting, forming, authorizing, charging, ROI necessities

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Parallels SaaS Approach to Bridge Gap Parallels needs to connect the Ecosystem Gap to make this SaaS Opportunity REAL for you! Parallels - Optimized Computing Straightforward Approach to SaaS No complex SDKs Integrate biological community encounters/strategy Help make a typical playing field Address/help with down to earth contemplations Resources, authorizing, charging, business sector window Create Opportunities Economies of Scale, Reduced Costs, Wide Choice of Apps, Extensive Sales Channel

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Agenda Parallels - Optimized Computing Who arrives at the Summit? This is YOUR Opportunity This is the Parallels’ Ecosystem Programs for ISVs Programs for Service Providers News Announcements Call to Action Learn More

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SaaS – Ecosystem Service Providers ISVs Users SaaS Services SaaS Applications SaaS Clients Corporations SMBs SoHos Individuals Delivered Packaged $ APS Provider Access to many APS Applications APS Application Packaged and Certified Virtuozzo Templates Independent Software Vendor World-Wide Channel of Service Providers SaaS Application Subscribers There is ROI in SaaS for both SPs and ISVs Parallels - Optimized Computing

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Parallels Vision – Optimized Computing Usage Model Consumer & Business (On Premise) Service Provider (Hosted & SaaS) Parallels Open Platform Ecosystem APS Standard Virtual Templates & Appliances APS Catalog & Marketplace Automation Dev Platform Automation Plesk Expand Plesk Billing License Automation Business Automation Plesk Control Panel Plesk Sitebuilder Operations Automation Virtual Automation Solutions Virtualization Desktop Workstation Server Containers The Ecosystem is critical to understanding the SaaS Opportunity; for both SPs and ISVs Parallels - Optimized Computing

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Parallels Vision – Optimized Computing Consumer & Business (On Premise) Service Provider (Hosted & SaaS) Parallels Open Platform APS Standard Virtual Templates & Appliances APS Catalog & Marketplace Automation Dev Platform Automation Plesk Expand Plesk Billing License Automation Business Automation Plesk Control Panel Plesk Sitebuilder Operations Automation Virtual Automation Virtualization Desktop Workstation Server Containers The Ecosystem is vital to understanding the SaaS Opportunity; for both SPs and ISVs Parallels - Optimized Computing 13

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Application Packaging Standard (APS) The APSstandard is a bundling configuration which makes it simple for facilitating suppliers to offer ISV Applications by means of SaaS Businesses and end-clients advantage with membership model Hosting Providers (Control Panels) ISVs (Applications) Hosting Providers ISVs (Application Owners) Benefits: Access to more applications Easier to introduce and keep up applications Use an APS empowered control board Use a Parallels control board Use the APS group determination to make a control board APS consistent Become APS affirmed Independent accreditation procedure Benefits Package your application just once Distribute your application through various facilitating suppliers Complete APS documentation and Catalog at APSstandard.com Use Parallels SaaS Development Kit to bundle your application Parallels Technical Network Support Parallels offers a SaaS FastTrack to get the chance to showcase speedier Parallels - Optimized Computing

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Parallels Virtuozzo Containers Templates Over 588 Parallels Virtuozzo Containers Templates and developing! Virtuozzo Templates to effectively introduce Applications Virtual Appliances use pre-designed virtual situations to target particular markets and verticals Parallels - Optimized Computing

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Agenda Parallels - Optimized Computing Who arrives at the Summit? This is YOUR Opportunity This is the Parallels’ Ecosystem Programs for ISVs Programs for Service Providers News Announcements Call to Action Learn More

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SaaS Programs for ISVs No Fee at APSstandard.com for APS Enabling Get your Application APS Certified as Gold or Silver Parallels supplies Development Kit and bundling/affirmation assist Optional: With parallelsing FastTrack ISV Program Fee based: Standard, Premium and Ultimate Levels Leverage Parallels Sales, Marketing, Technical Staff & Infrastructure Facilitate business opportunities with Providers and Co-Marketing Parallels - Optimized Computing

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Parallels FastTrack ISV Program Optional Program to kick ISVs off quicker in SaaS Assessment of your App for bundling, Priority finish to consummation Support to assist you with bundling your applications into APS group, Vz Template or Plesk Module Co-Marketing Promotional Activities Highlight through Control Panels, Application Catalog and Parallels site, Service Provider Newsletter Case Study, Whitepaper, Press Release, Event Booth Matchmaking with Key Service Providers Participation in Parallels Service Provider Alliance Program (Ultimate Level) Tailored for your business objectives and your Brand Learn interesting perspectives ofâ  Service Provider Industry – what makes them tick Comprehensive comprehension of Service Provider plans of action Personal help to create connections, plan mtgs with investigators/writers Parallels - Optimized Computing

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Parallels ISV FastTrack Program Summary Benefits Standard Premium Ultimate Parallels - Optimized Computing

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SaaS ISVs on FastTrack www.pinnaclecart.com/www.magentocommerce.com/www.open-xchange.com/www.invisionpower.com/www.sugarcrm.com/www.bvsoftware.com/www.voipnow.com/www.smartertools.com/www.creloaded.com/www.epages.de/www.interspire.com/Parallels - Optimized Computing

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Agenda Parallels - Optimized Computing Who arrives at the Summit? This is YOUR Opportunity This is the Parallels’ Ecosystem Programs for ISVs Programs for Service Providers News Announcements Call to Action Learn More

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SaaS Programs for Service Providers APS Partner “Uses Parallels Products” Default Level, Free, Not Certified or Audited Baseline for conveying APS-consistent applications APS Certified “Highest quality service” Certification levels as trusted suppliers for conveying most recent rendition of facilitated applications Especially intended for in-house control boards and suppliers who wish to separate themselves Partner Gold Provider Silver Provider Parallels - Optimized Computing

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Service Provider Certification Certifying your Infrastructure to APS 3 rd Party Certification Service by Tier1 Research Will test and accept essential framework for APS Compliance Process incorporates Install/evacuation of test suite of Gold APS Applications Testing spreads both Linux and Windows Applications Services include: Certification, Renewals and Audits Fee based Testing Certification Audits Parallels - Optimized Computing

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APS Service Provider Certification Benefits Silver Provider Gold Provider Fees Silver Provider Gold Provider Parallels - Optimized Computing

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SaaS Service Providers Parallels - Optimized Computing

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Agenda Parallels - Optimized Computing Who arrives at the Summit? This is YOUR Opportunity This is the Parallels’ Ecosystem Programs for ISVs Programs for Service Providers News Announcements Call to Action Learn More

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SaaS - Parallels Open Platform News Summit Announcements: Parallels to Resell myLittleAdmin Web-based Tool for Microsoft SQL Server Solar VTG Strengthens Offerings with Smart Online’s Onebiz Suite of SaaS Applications Zend frames Partnership with Parallels to advance PHP applications for Hosters Open-Xchange to Deliver Collaboration Solution VoIPNow for facilitated PBX administrations to organizations & private clients Par

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