Lovely Downtown Chelsea.


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We send teddy bears to army installations all around the globe. The Clock Tower Complex ... Children dashed through the distribution center getting the same number of teddy bears as they could! ...
Transcripts
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Lovely Downtown Chelsea

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We at present offer to more than 1800 school and college book shops over the U.S. furthermore, Canada.

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The military is our greatest business sector. The United States Navy is our single greatest client.

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We transport teddy bears to army installations all around the globe.

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The Clock Tower Complex Bringing new life to Chelsea. Cooperating with McKinley Properties.

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Outside new office

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Inside the Warehouse

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Inside the new store

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Inside Store with world record banner

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Inside store indicating shipping entryway.

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KEY TOPICS Create advancements and newsworthy occasions Use the media for introduction Target Groups to market to Leverage Big Brother Alliances (for us it\'s Jiffy Mix and some surely understood aims) Use Blue Chip Customers to pick up validity (for us it\'s the United States Navy)

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Our Willie Wonka… R. Emmett Turner, Founder

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Fact Sheet for Grand Opening Fact Sheet for Grand Opening occasion on June 3 rd , 1996. Sent to all media Contacts in locale.

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Magical Destination Postcard

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Special Guest at our Grand Opening, a bear named Chelsea

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World\'s Largest Real Teddy Bear

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Great Bear Cub Run Poster

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The Start Ready, Set, Go!

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The Great Bear Cub Run Kids dashed through the distribution center snatching the greatest number of teddy bears as they could!

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This is an extremely exceptional young man.

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More than she can deal with

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The Finish Line!

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Design A Teddy Bear Poster

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Design case

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Join the Teddy Bear Club Postcard

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Stuff your own Teddy Bear

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Learn the History of the Teddy Bear

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4 th of July Promotion-"10,000 Flags"

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World\'s Largest Teddy Bear Flag

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World Record Promotion

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Find a cause and attach into it. CTBC began the Helper Club, we bolster region doctor\'s facilities, Toys For Tots, World Wildlife Fund, bosom malignancy mindfulness, kids\' tumor research, and other child related causes.

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We\'re in a novel position to give. In view of our product offering, we understood entirely early that we can benefit a few. CTBC gives a couple of thousand teddy bears away consistently to causes that help youngsters, including huge gifts to groups of 911 and typhoon Katrina casualties. This sometimes brought about attention worth more than the estimation of the expense of merchandise.

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Partner with different gatherings and organizations. Influence value. Organizations help each other by utilizing introduction, promoting dollars, and individuals. Ask Yourself, What would I be able to convey to the gathering?

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We cooperated with other neighborhood organizations to make a "Pastry specialists and Bears Tour" that we advanced with visit transport administrators and senior gatherings over a four state locale. We laid out a schedule for a full, exciting day.

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Take your organization or association to the client. Go to different occasions and set up a stall.

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Who is our objective demographic? Who would we be able to band together with? (Clue: begin nearby) What do we remain for? (i.e. Residential area America, Gateway to the Great North, and so on.) What do we speak to? What does our town have that we can influence? Things to ask yourself:

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Start with what you have. System with those you definitely know. Begin little, let it develop and tackle it\'s very own existence.

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Relavent Terms: Lifestyle situations, experiential showcasing, making recollections. Experiential Marketing for the CTBC implies we go out to different venues and let kids stuff and dress bears-to have an ordeal. Making recollections, and verbal support, is vital to achievement. Informal impacts 90% of item trials.

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Offer Tours and Classes! Instruction is an essential affair, and makes steadfast, educated devotees of your business, association or group.

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Factory Tours Win Loyal Fans!

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Interpretive Centers Content Based Attractions. The translation recounts the story. It lets you know how to identify with the fascination. It makes the association, and makes the fascination relavent. It answers the inquiry… Why might the client care?

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Good galleries and attractions, similar to the Henry Ford, are excitement fusing training, as well as they get to be departure submersions that really take you into a period in time. You encounter history on an alternate level, you turn out to be a piece of it.

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At the Chelsea Teddy Bear Company we attempt to make you have an inclination that you are a piece of this organization, and you are included in what we make here.

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