Lovely Downtown ChelseaSlide 2
We at present offer to more than 1800 school and college book shops over the U.S. furthermore, Canada.Slide 3
The military is our greatest business sector. The United States Navy is our single greatest client.Slide 4
We transport teddy bears to army installations all around the globe.Slide 5
The Clock Tower Complex Bringing new life to Chelsea. Cooperating with McKinley Properties.Slide 6
Outside new officeSlide 7
Inside the WarehouseSlide 8
Inside the new storeSlide 9
Inside Store with world record bannerSlide 10
Inside store indicating shipping entryway.Slide 11
KEY TOPICS Create advancements and newsworthy occasions Use the media for introduction Target Groups to market to Leverage Big Brother Alliances (for us it\'s Jiffy Mix and some surely understood aims) Use Blue Chip Customers to pick up validity (for us it\'s the United States Navy)Slide 12
Our Willie Wonka… R. Emmett Turner, FounderSlide 13
Fact Sheet for Grand Opening Fact Sheet for Grand Opening occasion on June 3 rd , 1996. Sent to all media Contacts in locale.Slide 14
Magical Destination PostcardSlide 15
Special Guest at our Grand Opening, a bear named ChelseaSlide 16
World\'s Largest Real Teddy BearSlide 17
Great Bear Cub Run PosterSlide 18
The Start Ready, Set, Go!Slide 19
The Great Bear Cub Run Kids dashed through the distribution center snatching the greatest number of teddy bears as they could!Slide 20
This is an extremely exceptional young man.Slide 21
More than she can deal withSlide 22
The Finish Line!Slide 23
Design A Teddy Bear PosterSlide 24
Design caseSlide 25
Join the Teddy Bear Club PostcardSlide 26
Stuff your own Teddy BearSlide 27
Learn the History of the Teddy BearSlide 28
4 th of July Promotion-"10,000 Flags"Slide 29
World\'s Largest Teddy Bear FlagSlide 30
World Record PromotionSlide 31
Find a cause and attach into it. CTBC began the Helper Club, we bolster region doctor\'s facilities, Toys For Tots, World Wildlife Fund, bosom malignancy mindfulness, kids\' tumor research, and other child related causes.Slide 32
We\'re in a novel position to give. In view of our product offering, we understood entirely early that we can benefit a few. CTBC gives a couple of thousand teddy bears away consistently to causes that help youngsters, including huge gifts to groups of 911 and typhoon Katrina casualties. This sometimes brought about attention worth more than the estimation of the expense of merchandise.Slide 33
Partner with different gatherings and organizations. Influence value. Organizations help each other by utilizing introduction, promoting dollars, and individuals. Ask Yourself, What would I be able to convey to the gathering?Slide 34
We cooperated with other neighborhood organizations to make a "Pastry specialists and Bears Tour" that we advanced with visit transport administrators and senior gatherings over a four state locale. We laid out a schedule for a full, exciting day.Slide 35
Take your organization or association to the client. Go to different occasions and set up a stall.Slide 36
Who is our objective demographic? Who would we be able to band together with? (Clue: begin nearby) What do we remain for? (i.e. Residential area America, Gateway to the Great North, and so on.) What do we speak to? What does our town have that we can influence? Things to ask yourself:Slide 37
Start with what you have. System with those you definitely know. Begin little, let it develop and tackle it\'s very own existence.Slide 38
Relavent Terms: Lifestyle situations, experiential showcasing, making recollections. Experiential Marketing for the CTBC implies we go out to different venues and let kids stuff and dress bears-to have an ordeal. Making recollections, and verbal support, is vital to achievement. Informal impacts 90% of item trials.Slide 39
Offer Tours and Classes! Instruction is an essential affair, and makes steadfast, educated devotees of your business, association or group.Slide 40
Factory Tours Win Loyal Fans!Slide 41
Interpretive Centers Content Based Attractions. The translation recounts the story. It lets you know how to identify with the fascination. It makes the association, and makes the fascination relavent. It answers the inquiry… Why might the client care?Slide 42
Good galleries and attractions, similar to the Henry Ford, are excitement fusing training, as well as they get to be departure submersions that really take you into a period in time. You encounter history on an alternate level, you turn out to be a piece of it.Slide 43
At the Chelsea Teddy Bear Company we attempt to make you have an inclination that you are a piece of this organization, and you are included in what we make here.
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