Market Analysis .


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Market Analysis. Business sector Position. Business sector Position. Market Niche
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Slide 1

Advertise Analysis

Slide 2

Market Analysis

Slide 3

Market Position

Slide 4

Market Position Market Niche – little part of a current Market Leader – keep up overwhelming position in the market? Advertise Follower – Follow the lead of the market pioneer – valuing, item improvement, and so on. Showcase Challenger – Seek to receive methodologies to test market pioneer\'s position

Slide 5

Market Objectives

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Market Objectives Will include/decide a few or the greater part of the accompanying: Market Penetration New Product Development Branding Diversification SWOT Analysis Product Portfolio – Product Life Cycle, Boston Matrix How can football clubs advertise themselves in new markets like China? Copyright: Stock.Xchng

Slide 7

Market Segments

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Social Class Registrar General\'s Grouping: Class 1 – Higher administrative and expert Class 2 – Lower Managerial and proficient Class 3 – Intermediate Occupations Class 4 – Small bosses, independently employed Class 5 – Lower Supervisory Class 6 – Semi Routine Class 7 – Routine Class 8 – Long term unemployed/never utilized

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Social Class Institute of Practitioners in Advertising (IPA) Grouping A – Higher administrative, proficient and regulatory B – Middle administration, proficient and authoritative C1 – Supervisory, administrative and junior administration C2 – Skilled Manual Workers D – Semi and incompetent manual laborers E – Pensioners, easygoing specialists, unemployed

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Social Class – New Groupings The National Statistics Socio-monetary Classification Analytic Classes (NS-SEC) 1. Higher administrative and expert occupations 1.1 Large businesses and higher administrative occupations 1.2 Higher expert occupations 2.Lower administrative and expert occupations 3. Middle occupations 4. Little managers and possess account specialists 5. Bring down supervisory and specialized occupations 6. Semi-routine occupations 7. Routine occupations 8. Never worked and long haul unemployed

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Which Segment?

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Which Segment? Mass Markets – high volume, low edge products – confectionary, autos, garments, sustenance stuffs Multiple Segments – speaking to more extensive scope of gatherings – e.g. 4x4 vehicles – town, nation, sex, way of life, social class? Single Segment – regularly a particular item, e.g. hardware, selective products

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Market Structure

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Market Structure Nature of the market structure decides showcasing methodology: Pricing procedure Branding? Item Differentiation? Advertise Penetration? Advertise Skimming? Coordinate Selling?

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