MEDIA .


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MEDIA. Media Planning The Official Definition. It is basically the process involved in answering a client’s question : “ What are the best means of reaching out and communicating to the prospective customers of my brand ?”. TV Plan.
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MEDIA

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Media Planning The Official Definition It is essentially the procedure required in noting a customer\'s question : " What are the best method for connecting and imparting to the imminent clients of my image ?"

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TV Plan Channel Prog Day/Time Dur Rate Spots Cost X A Mon/2100 30 100 4 400 B Tue/2100 30 200 4 800 C Wed/2100 30 300 4 1200 Y D Thu/2100 30 400 4 1600 E Fri/2100 30 500 4 2000 F Sat/2100 30 600 4 2400 G Sun/2100 30 700 4 2800 Plan Total 28 11200

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Print Plan Publ. Lang Freq Circl. Version Size Col/BW Ins Rate Cost A Eng Dly 50 All 100 cc BW 4 100 400 B Hin Dly 60 All 100 cc BW 4 150 600 C Eng Dly 40 All 100 cc BW 4 200 800 X Ben Mnly 100 Cal FP Col 1 250 250 Y Tam Fnly 20 Mad FP Col 2 300 600 Z Tel Wkly 10 Hyd DS Col 4 200 800 Plan Total 19 3450

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Evolution of Media Function : The front end Insignificant part of a full administration office : Till TV (TRP) Significant part of a full administration agency : Till Zee TV Critical part of a full administration agency : Since Zee TV Beginning of media unbundling : Since retreat (CMB/AOR) Unbundling of office : Since Carat Media Service = Independent Business : TODAY Media authorities in Europe From:3% in 1980 To: 67% in 1997

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Some Basic Concepts

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Reach The add up to number of various individuals who have been presented to the crusade

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Frequency The no. of times the gathering of people gets presented to the crusade

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Average Frequency/OTS The normal number of times the intended interest group was presented to the battle

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Media weight The result of reach and recurrence is known as GRPs. GRP is a measure of the media weight conveyed by a media arrange

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Media Research

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Socio-Economic Classification - Urban A demographic marker outlined by the Market Research Society of India to reflect buy conduct. It depends on 2 parameters - Education and Occupation of the Chief Wage Earner of the Household. The SEC of the HH decides the SEC of the relatives. SEC A1+ is one classification which likewise has a pay channel (Rs 10,000 + every month).

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Broad SEC Classification - Urban SEC By Education By Occupation A1 Grad & Post Grads B/I/SEP/Officer &Execs (General & Professional) (Sr & Mdl) A2 Grad & Post Grads Shop ownrs, Sup Level, (Professional) Ofiicers & Execs (Jr Lvl) B1B2 SSC+ < Grad Skld wrkrs, Petty Trdrs, Clerk,Salesmen C Schooling 5-9 yrs Skld wrkrs, Petty Trdrs, Clerk,Salesmen D Schooling upto 4 yrs Skld/Unskld, Petty Trdrs, Clerks,Salesmen E Illiterate Skld/Unskld, Petty Trdrs,

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Socio-Economic Classification - Rural A demographic pointer composed by the Market Research Users Council (yet to be confirmed by the Market Research Society of India). It depends on 2 parameters - Education of the Chief Wage Earner of the Household and the Type of House The SEC of the HH decides the SEC of the relatives.

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Broad SEC Classification Grid - Rural SEC By Education By Type of House R1 Some College yet not Grad., Pucca Grads & Post Grads R2 SSC/HSC Semi Pucca R3 No formal school, Semi Pucca Schooling upto ninth Std R4 Illiterate Kuchha

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Databases Used by Planners Print

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Readership & Circulation NRS - National Readership Survey IRS - Indian Readership Survey Product profiles - Data on item and brand utilization ABC - Circulation figures

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Some Definitions Urban & Rural Classification According to the Census of India 1991, the accompanying criteria were embraced for regarding a place as urban : 1. Every single statutory town, i.e., all spots with a district, partnership, cantonment board or advised town range advisory group, and so on 2. Every single other place which fulfilled the accompanying criteria : -A base populace of 5000 -At slightest 75% of the male working populace occupied with non-agrarian interests, and -A thickness of populace of no less than 400 for each sq km Contd..

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Some Definitions Urban & Rural Classification 3. Aside from these, the outgrowths of urban areas and towns have additionally been dealt with as urban. All ranges not distinguished as Urban, are delegated Rural

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Some Definitions Household - A individual living alone or a gathering of people staying together & sharing nourishment from similar kitchen CWE - The individual from the family who makes most elevated commitment to the HH wage MHI - The whole of salary of all individuals of the family Housewife -The female or the male individual from the HH who is predominantly in charge of HH errands and chooses what ought to be obtained for the HH, for items, for example, cleansers/ toothpastes, and so on

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Some Definitions Literate - A individual who can with understanding do both - read & write in any one dialect. It is however not vital that he ought to have received formal instruction in a school. Avg issue – readership The assessed no. of individuals who have perused any issue of the production inside a predefined time interim which is equivalent to periodicity of the distribution. Eg.A individual would be tallied in the average issue readership of viewpoint if he/she has perused standpoint in the last one week

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Some Definitions Claimed Readership : No. of individuals who claim to have perused a production with a recurrence more prominent than zero

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The National Readership Survey Conducted by National Readership Studies Council - Advertising Agencies Association of India - Audit Bureau of Circulations - Indian Newspaper Society NRS has been entirely a Urban overview 6 NRS ponders have been directed till date. From 1995, it was chosen to make it an once in 2 years survey From 1997 arrangements are to make NRS a 6-month to month survey and would likewise cover country regions like the IRS.

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Television

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Television Reach NRS V NRS VI Total HHs 449 L 486 L TV HHs 270 L 336 L TV Penetration 60% 69% C & S HHs 93 L 150 L C & S Penetration 34% 45%

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Television HHs - Changing Scenario Growth over Change in NRS V Absolute Nos. Add up to HHs 8 % 38 L TV HHs 24% 66 L C&S HHs 62 % 57 L Col TV HHs 43% 33 L Remote HHs 105% 35 L Over half of the new TV HHs included over NRS V have shading TV sets and remote controls

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C&S Penetration NRS V NRS VI SEC A 48% 61% B 39% 51% C 33% 42% D 29% 38% E 21% 31% Total 34% 45% C&S Penetration has developed no matter how you look at it

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C&S Penetration NRS V NRS VI Pop strata 25 L 31% 47% 10-25 L 38% 41% 5 - 10 L 34% 40% 1 - 5 L 31% 42% < 1 L 40% 47% Maximum development in 25 L+ towns

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C&S Penetration Zone Total West 52% South 60% East 31% North (Less UP/Raj) 38% UP/Raj 27% South & West are obviously Satellite markets

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C&S Penetration SEC ABC HHs C&S Penetration States High Maharashtra, Gujarat, MP, TN, (half +) AP, Karnataka Medium Orissa, Haryana, Punjab, (45-50%) Chandigarh, HP, Delhi Low North East, Bihar, West Bengal, (30 - 40%) Rajasthan, UP, Kerala

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Color TV, B/W TV, Multiple TV sets... NRS V NRS VI TV HHs 270 L 336 L Multiple TV HHs 3% 4% Color TV HHs 29% 33% B/W TV HHs 71% 67% Remote Control HHs 12.5% 21%

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Remote Controls % of TV HHs with RC SEC NRS V NRS VI A 32% 46% B 16% 28% C 8% 17% D 5% 10% E 2% 5% Total 13% 21% 67% of all remotes are in AB HHs

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Print

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Print Reach

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Print Reach

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General Interest Magazines - English All India Top 8 Metros Index Index Adult Popln 100 100 Exposed to Press 45 54 Expsd to Eng Mags 8 13 India Today 100 100 The Week 21 26 Sunday 16 19 Frontline 16 19 Outlook 9 22 India Today still the undisputed pioneer

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Women\'s Magazines - English All India Top 8 Metros Women Index Index Index Adult Popln 100 100 100 Exposed to Press 45 54 32 Expsd to Eng Mags 8 13 5 Femina 100 100 100 Woman\'s Era 80 81 94 Savvy 22 30 23 Society 18 23 14 Cosmopolitan 13 22 9 Femina & Women\'s Era are path in front of the others

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Women\'s Magazines - Hindi All India Top 8 Metros Women Index Index Index Adult Popln 100 100 100 Exposed to Press 45 54 32 Expsd to Eng Mags 8 13 5 Grihashobha 100 100 100 Sarita 56 50 45 Grihalakshmi 39 38 36 Meri Saheli 38 28 39 Manorama 33 22 33 Grihashobha keeps on driving

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Film Magazines - English All India Top 8 Metros Index Index Adult Popln 100 100 Exposed to Press 45 54 Expsd to Eng Mags 8 13 Stardust 100 100 Filmfare 98 113 Cine Blitz 30 26 Movie 22 32 The fight is amongst Stardust and Filmfare

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Business Magazines All India Top 8 Metros OEB Index Index Index Adult Popln 100 100 100 Exposed to Press 45 54 89 Expsd to Eng Mags 8 13 34 Business India 100 100 100 Business Today 85 87 77 Business World 48 49 48

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Radio

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Radio Reach NRS V NRS VI SEC A 47% 35% B 46% 33% C 45% 31% D 41% 29% E 34%

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