Media & PoliticsSlide 2
Overview The Media as a Political Institution Types & Forms of Media Political Uses of Media Role of MediaSlide 3
Media as Political Institution Political Figures The PeopleSlide 4
Media as Political Institution Political Figures The People Democracy presupposes a tight association between political pioneers and the general populationSlide 5
Media as Political Institution Political Figures The People How to achieve each other? Direct contact choicesSlide 6
Media as Political Institution Political Figures The People Direct contact choices have restricted ability to contact mass group of onlookers howeverSlide 7
Media as Political Institution M E D I A Political Figures The PeopleSlide 8
Media as Political Institution M E D I A Political Figures The People Use media to contact the general population, yet message is "interceded" by the mediaSlide 9
Media as Political Institution M E D I A Political Figures The People Use media to achieve political pioneers, yet message is "intervened" by the mediaSlide 10
Media as Political Institution Media has a critical part to play in vote based system An educated electorate is vital to equitable legislative issues For government officials to speak to the "will of the general population," they have to comprehend what the general population needSlide 11
Types and Forms of Media Basic media sorts: TV radio print web cinema music publicizingSlide 12
Types and Forms of Media In U.S., a large portion of these are revenue driven endeavors Need revenue driven shapes content conveyed Profits get from appraisals, so evaluations drives content conveyed Presents plausibility of clashing points of political figures and media proprietorsSlide 13
Types and Forms of MediaSlide 15
Types and Forms of Media Most of the data and programming in the media is not inexorably obviously political That is, much is " amusement " as opposed to dataSlide 16
Political Uses of Media Intentional Unintentional Explicit ImplicitSlide 17
Political Uses of Media Intentional Unintentional Content is expressly political and expects to change political convictions or conduct Explicit ImplicitSlide 18
Political Uses of Media Intentional Unintentional Political advertisements, PSAs, Documentaries Explicit ImplicitSlide 19
Political Uses of Media Intentional Unintentional Content is unequivocally political and plans to change political convictions or conduct Explicit Political substance is inferred and purpose is to change political convictions or conduct ImplicitSlide 20
Political Uses of Media Intentional Unintentional Political promotions, PSAs, Documentaries Explicit Political qualities in excitement programming ImplicitSlide 21
Political Uses of Media Intentional Unintentional Content is unequivocally political, yet with no goal to impact political conduct or convictions Content is unequivocally political and means to change political convictions or conduct Explicit Political substance is suggested and expectation is change political convictions or conduct ImplicitSlide 22
Political Uses of Media Intentional Unintentional Political promotions, PSAs, Editorials Documentaries News Explicit Political qualities in stimulation programming ImplicitSlide 23
Political Uses of Media Intentional Unintentional Content is expressly political, yet with no goal to impact political conduct or convictions Content is unequivocally political and plans to change political convictions or conduct Explicit Political substance is suggested and goal is change political convictions or conduct Whatever political substance and results that may exist are accidental ImplicitSlide 24
Political Uses of Media Intentional Unintentional Political promotions, PSAs, Documentaries News Explicit Vast lion\'s share of diversion programming Political qualities in diversion programming ImplicitSlide 25
Political Uses of Media Political pioneers in U.S. need media, yet they have minimal direct chance to genuinely shape and control message that is being conveyedSlide 26
Political Uses of Media Political Leaders want to utilize unfiltered content - they get their message right to the general populationSlide 27
Political Uses of Media Political Figures The People Most political pioneers incline toward this kind of direct association, however they likewise perceive the constraints of this methodology and the need of media help with mass vote based systemSlide 28
Political Uses of Media But in the US, where media is not under direct government control, administrators, makers/editors, and journalists may have diverse motivation. So...Slide 29
Political Uses of Media Types of media substance as far as relative levels of control amongst government official and media outlet: unmediated incompletely interceded intervenedSlide 30
Political Uses of Media Unmediated Content: Political figure has immediate and quick access to the general populationSlide 31
Political Uses of Media Partly Mediated Political figure utilizes media and media has halfway component of control in dispersal and/or substance of the messageSlide 32
Political Uses of Media Because news outlets need content, legislators can utilize that need to place data in the media public statements news briefings/question and answer sessions spillsSlide 33
Political Uses of Media Interest amasses additionally perceive that and in like manner give data and substance to the media: public statements news briefings/question and answer sessionsSlide 34
Political Uses of Media Fully Mediated Media controls spread and/or substance of the messageSlide 35
Political Uses of Media Political figures hate this kind of substance since it is outside their ability to control Forces lawmakers to respond instead of to control occasions/storySlide 36
Media Practices Agenda setting figuring out which stories are imperative and the relative significance of every story Framing figuring out what component of a story* is "newsworthy" and how that component will be exhibited to the general population Interpreting deciding the "signifying" and noteworthiness of a story *Keep at the top of the priority list the auxiliary prerequisites of a story: characters, show, absolutionSlide 37
Media Practices All of these exercises remove the control of data further from political figures and, all the while, give more noteworthy control to media figuresSlide 38
Roles of the Media Surveillance For the most part, the media bring issues, establishments, occasions, people, and associations to open considerationSlide 39
Roles of the Media Surveillance decides the degree to which political issues will get consideration and the sort of consideration they will get; which political requests make it to the surface and which stay covered up or clouded e.g., Abu Ghraib, no WMDs, high schooler pregnancies, and so on e.g, standardized savings, unlawful medications, the earth, social insuranceSlide 40
Roles of the Media The media, through its observation capacity and by means of its scope and substance, viably characterize what is essential or not, what is applicable or not, and whySlide 41
Roles of the Media This obviously does not imply that all scope is valuable Sensationalized or mistaken stories can undermine open certainty For case, neighborhood news tends to concentrate on wrongdoing stories , which have the impact of undermining security and feeling of wellbeing, along these lines making conditions for more noteworthy wrongdoingSlide 42
Roles of the Media in the meantime, stories which don\'t promptly loan themselves to media practices or structures might be destined for negligence "Enormous" stories including organizations/forms as opposed to individual performers tend not to get close media consideration For case: an Earth-wide temperature boost, destitution, bigotry, sexism are not all around served in most media structures, especially the one with the best gathering of people (system news)Slide 43
Roles of the Media Another real capacity of the media is elucidation That is, the point at which the media cover a story, they not just report, they likewise contextualize (outline) and decipher the story: what it implies, why it\'s critical, what are the circumstances and end results What are the political ramifications of this media part?Slide 44
Roles of the Media For instance, in the verbal confrontation on cross examination procedures on fear based oppressor suspects, President Bush and the Republicans (on one hand) and against war bunches (on the other) have each been attempting to have the media outline the open deliberation on their termsSlide 45
Roles of the Media Socialization Another significant capacity of the media is socialization , or the procedure by which the qualities, standards, convictions, and mores, of the way of life are transmitted starting with one era then onto the next. A large portion of the data that youngsters get about the political world is gotten from the media (instead of say guardians, schools, temples, or the administration itself).Slide 46
Roles of the Media For a great many people, the media give the fundamental data that considers the change of political and social convictions after some time.Slide 47
Roles of the Media Manipulation Through the stories secured, and the encircling of those stories, the media (journalists, makers, editors, distributers) are in a position to shape general sentimentSlide 49
Media & Democracy Which brings up issue of how "we the general population" can control the media?Slide 51
Media & Democracy Growth of sites and web driven news content Benefit of decentralized control of substance Cost of oversite/publication control. How to learn the unwavering quality of the data conveyed and got online?
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