Media Preparing and Readiness 4 th Yearly National Asian and Pacific Islander HIV Appreciation Day.

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Media Preparing and Readiness 4 th Yearly National Asian and Pacific Islander HIV Appreciation Day Exhibited by Tanya Hilleary Riverbyte Correspondences, LLC On 5/8/08 Goals of this session Message Improvement: Keeping it Straightforward Clarify the specialty of Media Relations
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Media Training and Preparedness 4 th Annual National Asian & Pacific Islander HIV Awareness Day Presented by Tanya Hilleary Riverbyte Communications, LLC On 5/8/08

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Objectives of this session Message Development: Keeping it Simple Explain the craft of Media Relations Effective Media Outreach Tricks of the Trade Crisis Communications 101 Banyan Tree Tools – Walk through

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Messaging: Keep It Simple Messages ought to be 1-2 sentences– If they oblige a passage or more, continue working! Case: Our trust is our May 19 mindfulness occasions center consideration on the rising rates of HIV/AIDS in A&PI groups and lessen related segregation and shame .

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Message Development What do individuals need to know, trust, and think about to wind up drew in with your association or issue? What deterrents or misinterpretations do you have to overcome to get individuals locked in?

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Message Development What needs to happen, or what to individuals need to do, to meet your organization’s objectives or have an effect on your issue? In the event that individuals did this, how might things be diverse?

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Making the Connection When your association shows up in a news story, not just do you achieve the publication’s group of onlookers straightforwardly, you additionally can guide your prospects toward the piece later, utilizing reprints or Web joins. Media scope implies authenticity .

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Making the Connection Target one columnist at once. Setting aside an ideal opportunity to peruse a distribution and afterward making an extraordinary pitch to a specific writer can work ponders. Notice a particular article he/she composed and afterward clarify why your association or occasion would be fascinating for the writer to take a gander at. Make sure to focus on the e\'s title mail to help guarantee that it gets opened.

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Making the Connection Help the writer to comprehend the master plan. Regularly it\'s hard to see how your organization’s endeavors really fit into a more extensive pattern. You make a writer\'s employment much simpler in the event that you portray the 10,000 foot view of why your gathering is fascinating. Frequently this assists you with getting said in the reporter’s future articles or sections about patterns in your space.

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Making the Connection Explain how people advantage from your system and work with your association. Journalists hear several pitches from representatives about open mindfulness occasions and crusades. Be that as it may, it’s substantially more valuable to catch wind of a crusade in real life from somebody who really profits by it. In the event that you can set up meetings with customers or give composed contextual investigations of how you’ve expanded consciousness of HIV in the group, it will be much less demanding for columnists to expound on your association.

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Making the Connection Don\'t send email connections unless inquired. Nowadays, it is an uncommon columnist to be sure who opens a sudden email connection, even from a perceived organization. Yet numerous PR individuals still appropriate news discharges as email connections. Don\'t. Send plain content messages. In case you\'re requested other data, you can catch up with connections, yet make certain to plainly reference in the email what you’re sending and why so the columnist will requested it.

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Making the Connection Follow up speedily with potential contacts. A journalist says: “ Recently I consented to meeting a senior official at a huge non-benefit. An anxious PR individual set it up, and we concurred on date and time. Be that as it may, I never got the guaranteed subsequent data through email, which should incorporate the phone number to achieve the official. Duh. Doubtlessly, the meeting didn\'t happen.” Make certain you catch up as guaranteed.

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From the Newsroom All stories are composed as transformed pyramids Follow-up with journalists on key focuses Relationships work; put some goodwill in the bank Don’t cover up if it’s not awesome news You require proficient help! Tap you\'re specialist as your neighborhood asset.

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“Earned Media” Public Relations is called earned media – not paid publicizing Risk is you don’t control last result Spokespeople can control inquiries asked, and considerably whether to answer them

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Media Outreach: Care and Feeding of News Reporters Be mindful of due dates. Magazine due dates can be as much as six months before the production date, TV six weeks, day by day papers can be one to two weeks in the event that it includes a date-book posting and weeklies may oblige two to four weeks notification ahead of time. Consider the timing of your news. Can the story be held for the weekend? The media have more space on weekend shows or in a weekend version of the paper to incorporate the story. It would be ideal if you take note of that Sundays are an astounding time to have stories set - the Sunday, 10 p.m. news keeps up one of the most elevated week by week appraisals, and dissemination is most noteworthy for day by day daily papers on Sundays when more perusers have the chance to look at the paper in more noteworthy point of interest.

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Media Outreach Avoid sending discharges on Mondays or Fridays. Since (a) journalists are human and they take long weekends as well, and (b) numerous organizations disperse news discharges on those days to either accumulate press scope or trying to cover it - yours could lose all sense of direction in the mix. Consider the news estimation of what you are pitching. Will a mass group of onlookers truly think about what you are declaring? It might be best just for select media. Focus your group of onlookers. It is safe to say that you are attempting to reach only the nearby group that you serve? Would you like to achieve the whole state to draw in guests to your group? In the event that you are assembling a workshop, for instance, do you have to tell the whole group about it?

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Media Preparedness What is you\'re objective? – group picture, change conduct, raise funds… What’s your feature? – imagine best results What to maintain a strategic distance from – Achilles heel? Who is the gathering of people – PR expert can help ID in your neighborhood market. Continuously converse with the needs of that group of onlookers.

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Interviews News meeting is a business exchange. Not here to make a “friend” Medium is data, not cash The columnist is my client You are filling the news opening for that bar

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Knowledge is Power What is the meeting\'s subject? What is your organization’s part in the piece? It is safe to say that you are the center or a supporting player? Who else would they say they are meeting? What is the meeting arrangement? One-on-one? Board? Live Broadcast? Bring ready? Altered on tape?

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Knowledge is Power What outlet is it for? Does it achieve your intended interest group? What’s the outlet position? Print? Telecast? To what extent will the meeting be? For print pieces, do they require a photograph? For show meetings, will they have to pre-meeting the representative?

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Tricks of the Trade Bridging – to center message/move “Another thing to recall is…” “If you look carefully, you’ll find…” “That reminds me of…” Flipping – back to the columnist (to message) “That’s not my range of aptitude, but rather I think your group of onlookers would be occupied with knowing…” “Let me answer you by saying…”

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Tricks of the Trade Hooking – “3 things” or “2 mistakes” “Three things individuals ought to think about HIV in our group are…” Flagging – the critical point “The essential point here is this…” “The main problem here is…” Cherry Picking – answer the inquiry you need! White House Press Conferences are brimming with these! Extendable – Explode to greater picture “What that implies is…”

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“No Comment” or Off The Record Best to give a reason in the event that you decay to remark “I’m anxious that’s not my territory of ability, but rather I can place you in contact with somebody who can identify with that issue…” Reporter has honest to goodness right to inquire as to why you slated the meeting. There is no such thing as Off-the-Record! Truly. You can pick not to answer You have the privilege to stay quiet. Let pregnant delays slip (they’ll get filled)

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Thinking Through Answers Critical to think and react quickly Always give features first – essential sound chomps work Use illustrations, analogies, stories (even clichã©s and slang – group of onlookers will ‘get it’) Keep it straightforward – never theorize; don’t attempt to answer speculative inquiries

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Rules for a Successful Interview Don’t have more than 3 messages. All messages ought to bolster your organization’s principle objectives Messages are not soundbites – they are thoughts you are attempting to convey Messages are fortified by soundbites Consistent message is discriminating over all endeavors, not simply media relations

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What to Wear reporting in real time Men Solid suits in dim or naval force Cream, blue or other light-shaded shirt Careful with tie – confused examples make illusions on TV! Ladies Solid, splendid hues are best Avoid all-white or cream and occupied prints No overwhelming adornments Everyday make-up

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Crisis Communications 101

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The *&^%$#@! Variable When in an emergency: Rely on your center messages and make important adjustments Rely on your accomplices and partners in the exertion When in an emergency, you’re once in a while alone in the interchanges exertion! Depend on connections to assist you with conveying the message viably

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Banyan Tree Project Communications Toolkit Please utilize the BTP Communication

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