Microsoft adPlatform Opportunities for Developers .


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Some Quick Definitions . Publicists: The Spenders Need to get some message to a crowd of people. Either oversee showcasing effort inside or procure one or additionally promoting offices. Distributers: Creators of Audience Owners of any product or experience that can be adapted with promoting. Microsoft adPlatformExtensible administrations for publicists and publishers.Usually web administrations: either SOAP or RES
Transcripts
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SVC36 Microsoft adPlatform Opportunities for Developers Eric Totherow adPlatform Evangelist Microsoft Corporation

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Some Quick Definitions Advertisers: The Spenders Need to get some message to a group of people. Either oversee showcasing efforts inside or procure at least one promoting offices. Distributers: Creators of Audience Owners of any product or experience that can be adapted with publicizing. Microsoft adPlatform Extensible administrations for promoters and distributers. Normally web administrations: either SOAP or REST. Require client side improvement work. Regularly alluded to nonexclusively as APIs.

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2008-2013 CAGR (%) US Market Source: IDC, 2009

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So, Good Times Right? All things considered, consider this: We\'ve supplanted a couple group of onlookers choices… … with a BAZILLION.

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People Are Starting To Complain Top CMO torment points:* Quantify and measure the benefit of promoting ventures ROI Grow client information, understanding and discussions Upgrade the productivity and adequacy of the showcasing association Increase showcasing\'s (the office) believability, impact and saw esteem *Source: CMO Council 2009

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This Is Where You Come In We require more engineers in this space Specifically, we require: Tools for sponsors and distributers. Coordination arrangements between sponsors, distributers, and supporting frameworks like CRM, stock, SharePoint, and so on. More advancement choices for publicist spend and distributer yield. Intelligence . Parcels and bunches of shrewdness.

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Inventory Data  adCenter Ads demo

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The Scenario An online shopper hardware retailer needs to promote on Bing Has a rich arrangement of stock information Does not have room schedule-wise or aptitude to do internet showcasing great Would like something that "just works"

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The Workflow Warning: Contains Magic

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Receive Inventory Export

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Parse and Normalize

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/Create two catchphrases. keywords[0] = new Keyword(); keywords[1] = new Keyword(); keywords[0].Text = "Bosch HBL5420UC"; keywords[0]. PhraseMatchBid = .50; keywords[0]. ExactMatchBid = 1.50; keywords[0]. NegativeKeywords = invalid; keywords[1].Text = "Amana ASD2627KEW"; keywords[1]. BroadMatchBid = .50; keywords[1]. ExactMatchBid = 1.50; string[] negativeKeywords = new string[] { "repair", "parts" }; keywords[1]. NegativeKeywords = negativeKeywords ; addKeywordsRequest = new AddKeywordsRequest ( appToken , acctID , devToken , userCreds , adGroupID , catchphrases); addKeywordsResponse = svcCampMgt.AddKeywords ( addKeywordsRequest ); Send to adCenter API

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Results!

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Just One Example Here\'s the menu of administrations Advertising Services adCenter API : Search + Content promotions KSP (Keyword Services): Keyword inquire about Atlas API : Third gathering show advertisements CAM (Creative Asset Management) API : Content library for a wide range of promotions Publisher Services Bing API : Bing look content + seek promotions pubCenter API : Ad unit creation and detailing Future

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Microsoft\'s adPlatform Goals Expose a total, archived, predictable arrangement of APIs to sponsors, offices, distributers, and instrument suppliers Develop a typical scientific classification : Make it simple for accomplices to share information between each other Support engineer benchmarks : it ought to be simple for publicists, distributers, and device suppliers to manufacture interoperable apparatuses and administrations

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So Remember We require more designers in this space Tools for promoters and distributers Integration arrangements between publicists, distributers, and supporting frameworks like CRM, stock, SharePoint, and so forth More improvement alternatives for sponsor spend and distributer yield Cleverness . Parcels and loads of cunning

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Want More Information? + Handouts: See me after the session.

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Ready To Get Started? advertising.microsoft.com/designers/information exchange

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YOUR FEEDBACK IS IMPORTANT TO US! It would be ideal if you round out session assessment frames online at MicrosoftPDC.com

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Learn More On Channel 9 Expand your PDC encounter through Channel 9. Investigate recordings, hands-on labs, test code and demos through the new Channel 9 instructional classes. channel9.msdn.com/learn Built by Developers for Developers… .

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