Monetary IMPACT OF SPORTS ENTERTAINMENT .


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. DYNAMIC . Middle Age: 33 82% of populace is under 45 Median Household Income: $103,295 54% of inhabitant populace have Bachelors DegreeLand zone roughly 46.2% created Projected populace at construct: 280,000. Famous . Main 100 Best Places to Live, Money Magazine 2008 Top 10 Best Places to Relocate 2009, Forbes.com Among quickest developing urban communities in the United States Frisco Independe
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Monetary IMPACT OF SPORTS & ENTERTAINMENT Mayor Maher Maso City of Frisco, Texas Tuesday, May 4 10 a.m. Online class Hosted by: North Texas Commission

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DYNAMIC Median Age: 33 82% of populace is under 45 Median Household Income: $103,295 54% of occupant populace have Bachelors Degree Land range around 46.2% created Projected populace at work out: 280,000

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RENOWNED Top 100 Best Places to Live, Money Magazine 2008 Top 10 Best Places to Relocate 2009, Forbes.com Among quickest developing urban communities in the United States Frisco Independent School District, quickest developing area in Texas

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GROWING Frisco Population, Historical and Projected 1987 3,499 1990 6,138 2000 33,714 2010 108,201 April 1, 2010 109,187 2015 200,000 2025 280,000

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Property Tax Value History

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Fastest enlistment development 1995 – 2005, in regions with 10 – 20,000 understudies Frisco 638.0% Dysart Unified (Arizona) 309.2% Olentangy (Ohio) 211.9% Falcon 49 (Colorado) 194.6% McKinney 178.6% Hamilton Southeastern (Indiana) 159.1% Oswego 308 (Illinois) 152.3%

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FRISCO\'S YOUTH SPORTS ORGANIZATIONS 11,000 + Team Players *includes a few duplications Frisco Amateur Summer Swim Team (FAAST) Frisco Aquatics Frisco Athletic Network (Volleyball) Frisco Baseball/Softball Assoc. (FBSA) Frisco Football League (FFL) Frisco Lacrosse Association Frisco Soccer Association (FSA) Miracle League of FRISCO ATHLETIC CENTER 18,500 individuals Account for more than 1 million visits since opening in Fall 2007

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"… BUILD IT AND THEY WILL COME." Sports complex close Stonebriar Center Mall Est. $300 million open private venture Minor League Ballpark, Ice Arena, Gymnastics Center, Hotel & Convention Center, in addition to private, retail and office space Two million guests every year, evaluated Est. $1.5 billion dollar financial effect more than 10 years, at "buildout", 2002 FEDC affect consider

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COLLABORATIVE Project Private $ Public $ Total $ Superdrome $ 2.0 $ 2.2 $ 4.2 Dr Pepper Ballpark $ 6.0 $ 22.0 $ 28.0 Dr Pepper Arena $ 7.0 $ 20. 0 $ 27.0 Embassy Suites Hotel $ 40.0 $ 0 $ 40.0 Frisco Conference Center $ 13.0 $ 15.0 $ 28.0 Pizza Hut Park $ 55.0 $ 110.0 Fieldhouse USA $ 5.5 $ 12.5 $ 18.0 Arena Expansion $ 6.0 $ 30.0 $ 36.0 TOTAL INVESTMENTS* $ 134.5 $ 156.7 $ 291.2 *in MILLIONS

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DR PEPPER BALLPARK Opened April 2003 $28 million aggregate, open private speculation Includes $22 million out in the open dollars; $6 in private dollars Home of Frisco RoughRiders AA partner, Texas Rangers Seats 10,000 + yard seating Features play area, pool Named \'2003 Best New Ballpark\' by Baseballparks.com Among "Main Ten Minor League Ballparks, 2004 & 2005, by MinorLeagueNews.com

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DR PEPPER ARENA Opened August 2003 $63 million aggregate open private beginning venture (starting undertaking and 2009 extension) $50 million aggregate open dollars (incorporates $30 million development) $13 million in private dollars ($6 million development) Two NHL-estimate sheets of ice Arena seating for 5 – 7000 onlookers Two parking structures

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DR PEPPER ARENA COOL TEAMS Home of Dallas Stars Training Facility and Headquarters Home of Texas Tornado , North American Hockey League Future home of NBA D-League, Texas Legends

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DR PEPPER ARENA COOLER ENTERTAINMENT Cirque Du Soleil, "Alegria" Harlem Globe Trotters Bill Cosby Yo Gabba Basketball (Global Games, Mavs versus Group USA, 2004; Chinese National Team)

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PIZZA HUT PARK "Details" Opened in 2005 $110 million, open private venture Home of FC Dallas State-of-the-craftsmanship, multi reason stadium Seats 21,193 in "bowl"

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PIZZA HUT PARK EVENTS MLS Cups, 2005 & 2006 NCAA Men\'s College Cup, 2008 International Soccer Events Texas High School Football Playoff Games Major Concerts: Ozzfest, Edgefest, Jimmy Buffett, Kenny Chesney, George Strait

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PIZZA HUT PARK: SOUNDS OF SUCCESS 2009 Jimmy Buffett Concert 23,880 Tickets sold Attendees from 4 nations, 46 states 70.4% from Texas 23.8% sold to individuals from Frisco, Dallas, Fort Worth, McKinney and Plano

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PIZZA HUT PARK: SOUNDS OF SUCCESS 2009 Kenny Chesney Concert 19,289 Tickets sold Attendees from 4 nations, 43 states 88.6% from Texas 26.5% sold to individuals from Frisco, Dallas, Fort Worth, McKinney and Plano

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Frisco Convention & Visitors Bureau: Sampling of Sports \'Appointments\', 2009 Kurt Thomas Invitational 2009 Winter Games of Texas 2009 WOGA Classic Invitational 2009 USA Hockey National Championships Luis Yanez Boxing Event Rugby Football Club Match 2009 USYS Southern Regional Championships (soccer) Coast 2 Coast (b-ball) 2009 Western Regional Silver Stick Tournament (Junior Hockey)

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2009 ECONOMIC IMPACT OF CVB "Inspecting" 19 \'Sports\'Groups 33,977 Total participation 8,183 Hotel rooms booked $5.1 million dollars, anticipated monetary effect

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FIELDHOUSE USA Home of Athletes\' Performance Institute (API) 2010 BOOKINGS TO DATE New Year Classic (b-ball) Cotton Bowl Wrestling Tournament Greek Orthodox National Basketball Tournament AAU Super Qualifier (b-ball) ARC Ultimate Nationals (2 day b-ball competition) Skyline Qualifier (volleyball) Primetime Basketball (2 day competition) Premiere College Coaches Basketball Qualifier

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FIELDHOUSE USA: 2010 Economic Impact * 10 Tournaments 2,014 Teams 12,040 Athletes 53,080 Attendance $3.8 Million* *to date; evaluated

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NCAA DIVISION I FOOTBALL CHAMPIONSHIP TO "TOUCHDOWN" AT PIZZA HUT PARK NCAA grants Frisco 3 year contract in February 2009 Games to be played 2011, 2012 & 2013 January 7, 2011 first of three titles to be played in Frisco FRISCO\'S "PLAYBOOK" TO GET THE GAME Initiated online \'ticket promise\' in January Pledges assessed at more than 8,000 tickets 108 Texas urban communities and 20 states spoke to by pledges* NCAA gauges financial effect of $1 million ea. year *to date

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QUESTIONS? Leader Maher Maso City of Frisco, Texas Mmaso@friscotexas.gov 972-292-5050 friscotexas.gov visitfrisco.com friscoedc.com

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