Montana's Worldwide Tourism Market Redesign Pacific Edge Market (Taiwan, Hong Kong, China, Japan).


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Local travel kept on growwing and give more decisions to customers. ... settles, the travel's recuperation industry will get a prompt help. ...
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Slide 1

Montana\'s International Tourism Market Update Pacific Rim Market (Taiwan, Hong Kong, China, Japan) 2002 Governor\'s Conference on Tourism & Recreation April 18, 2002 West Yellowstone, Montana Mei Wang State of Montana-Asia Pacific Trade Office Tel: 886-2-2723-1762 Fax: 886-2-2723-1763 Email: mei@montana-chinese.org

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Why the Asian Market? All out Population 1.43 Billion Total Outbound 55.9 Million Total Long-Haul 13.7 Million Total USA Arrival 4.8 Million FASTEST GROWING WORLD ECONOMIES

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Asia is Business Enjoy – Shop & Spend Take Longer Holidays Travel Shoulder Season Increased Tourism Revenue Increased Job Growth

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Asia – A Bright Future According to IATA (International Air Transport Association), the Asia business sector will have the greatest offer of worldwide universal traveler movement on the planet by the year 2010 – half as contrasted and 26% in 1985.

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Asian Market Segments Taiwan Office Ladies, Group Travelers, FIT, Students and Special Theme Tour Japan Silver Market, Single Women Market, Mother and Daughter Trips, Business Market

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Asian Market Analysis Purpose of Trip (various reaction)

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Average Length of Stay (nights)in U.S. (2000) Daily Visitor Spending in U.S. (2000) Average Number of States Visited (2000)

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Market Analysis - China N/A Why? The Barriers: ADS (Authorized Destination Status) Visa/Official Business Excuses Inbound & Outbound Quota Policy

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Impacts After 911 Attacks-1 95% of gathering cancelation to Eastern US bound and 75% of gathering cancelation to Western US bound in one month after 911. Drop 60-80% for prepaid visits to the US at 4 th quarter in 2001, however ought to begin to bounce back at 2 nd quarter in 2002. Just about zero visit to Mid-East range.

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Impacts After 911 Attacks-2 Both short pull and whole deal visit items lessened travel days of bundle and rearranged the substance to cut the retail offering costs. Local travel kept on developing and give more decisions to purchasers. Customer spending is more traditionalist, while youthful eras\' spending was not influenced that much.

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Impacts After 911 Attacks-3 Young female laborers and the middle-age (somewhere around 45 and 59) will lead the recuperation in outbound travel. Once the share trading system bounce back and balances out, the recuperation of the travel business will get a quick support.

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Impacts After 911 Attacks-4 Price rivalry made prepaid visit showcase more troublesome, while FIT has gotten to be one of the quickest developing markets. Because of the master US disposition and Asian individuals\' capacity to dismissal catastrophe concerns rapidly, it\'s import to keep up business sector position.

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Increase Our Exposure Traditional Techniques Travel Fairs Tourism Presentation Media Fam Tours Travel Agents/FIT Clubs Joint Trade & Tourism Trading Companies/Business Contacts Example: WUSATA advancements

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News Exposure in 2001 Taiwan Total 318 articles made with dollar estimation of articles achieving US$1,501,411 altogether. Japan Total 35 articles made with dollar estimation of articles achieving US$65,649 altogether.

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New Media – Internet Users

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Montana\'s Chinese Website http://www.montana-chinese.org New page about redesign news of visit administrators\' bundle visits to MT Includes 92 pages in Trade, Agriculture, Education, and Tourism (48 pages in Tourism) Total 50 sites in Greater China territory with Montana\'s Chinese Website\'s Link

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Montana\'s Japanese Website http://www.bigskyjapan.com New page about MT @ snow Includes 12 Pages in Trade, Agriculture, Education, and Tourism (12 pages in Tourism) Total 11 sites in Japan with Montana\'s Japanese Website\'s Link

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New Promotional Materials Taiwan, China, Hong Kong Montana Pocket Map Montana Pocket Guide Montana CD-Rom Japan Montana Mouse Pad Montana Winter Sports Flyer

Slide 19

Thank You Appendix 1 Top 26 Countries for U.S. Landings Appendix 2 Fast Facts Appendix 3 U.S. Landings % Change Appendix 4 Tour Operators in Greater China with Package Tours to Montana Appendix 5 U.S. Nearby Agents with Package Tours to Montana Appendix 6 Tour Operators in Japan with Package Tours to Montana Appendix 7 Websites in Greater China with Montana\'s Chinese Website\'s Link Appendix 8 Websites in Japan with Montana\'s Japanese Website\'s Link

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Appendix 1: Top 26 Countries for U.S. Landings Source: Travel Industry Association of America, Feb. 2002

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Appendix 2 Fast Fact Source: Travel Industry Association of America, Feb. 2002

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Appendix 3: U.S. Landings % change Source: Travel Industry Association of America, Feb. 2002

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