NAHU Media Relations Grant Criteria "The Key for an Effective Media Battle".

Uploaded on:
Category: Business / Finance
NAHU Media Relations Recompense Criteria "The Key for an Effective Media Crusade" Exhibited by Kelly Loussedes Executive of Open Issues National Relationship of Wellbeing Financiers Estimation of Media Relations What Can Media Exceed Do? Venture a positive picture about our industry
Slide 1

NAHU Media Relations Award Criteria “The Key for a Successful Media Campaign” Presented by Kelly Loussedes Director of Public Affairs National Association of Health Underwriters

Slide 2

Value of Media Relations What Can Media Outreach Do? Venture a positive picture about our industry Generate comprehension of part in human services Educate open about protection Identify NAHU individuals as a wellspring of data Provide adjusted discourse Advance administrative motivation

Slide 3

Appointing a Media Chair Look to individuals who consistently go to gatherings as potential volunteers. Don’t need to have former media relations experience, however must be willing to work with the nearby media. Make a point to coordinate the right occupation to the ideal individual. Offer desires with new volunteers. Verify newcomers realize what is anticipated from them.

Slide 4

Responsibilities of a Media Chair Compile a rundown of nearby print and telecast media contacts. Send press discharges to media contacts reacting to focused on administrative issues. Forward NAHU discharges on national issues to media contactsâ with a neighborhood spin.â  Send media advisories to columnists declaring section occasions. Â â  Submit commentaries and different publications reacting to focused on authoritative issues.â â  Send NAHU media relations staff individual all section press discharges, media advisories and different interchanges with the media. Present NAHU’s “Working with the Media” PowerPoint presentation at part meetings.â â 

Slide 5

Understanding the Press The press conveys by means of print (counting daily papers and magazines) and TV (counting TV, link and radio). Alluded on the whole as the media.

Slide 6

Building a Press List Before starting any media outreach, there is an essential piece that should be set up – the press list. With the print media you ought to guide your data to the business and wellbeing editors. Notwithstanding nearby daily papers, make certain you assemble a rundown of key industry exchange distributions – protection, wellbeing, therapeutic and business exchange press. With telecast media, you have to figure out who the maker is who handles themes identified with wellbeing and business or the task manager. This applies for both TV and radio stations. You likewise will need to incorporate particular projects or syndicated programs that attention on wellbeing or business issues.

Slide 7

What to Include on Your Press List The media is an industry that is infamous for high turnover of staff – in this way, don’t depend singularly on any asset book to give you the names of the most up and coming posting. As you are aggregating your starting press show it is basic to call every individual media outlet to get the most current names of those journalists who spread the subjects. Begin with the secretary at every outlet to ask who covers medicinal services approach or protection issues. You will likewise need to know not you ought to direct organization or part news, for example, recompenses, advancements or meeting data. Notwithstanding a location, you likewise should know the correspondent\'s immediate phone number, fax number and email address and whether he/she wants to get news declarations by fax or email.

Slide 8

Creating a Press Kit A press unit is an arrangement of materials intended to convey your message in point of interest to your nearby media. It’s used to assist columnists with picking up a comprehension of the affiliation so they will expound on it. You may send the unit to the media when you make a huge news declaration, show the pack at a meeting you may have with a journalists, or circulate the unit at a public interview or other section occasion. The press pack ought to be upgraded in any event every year with another certainty sheet and new true to life data on officers and seats.

Slide 9

What’s in a Press Kit? Certainty Sheet – A compact synopsis of the association’s essential information, for example, establishing date, statement of purpose, number of individuals, names of officers/advisory group seats, and connection with NAHU. Handouts or Newsletters – Including business writing will help distinguish you as a specialist in the business. Glossary of Terms – A glossary will assist correspondents with getting comfortable with the intricate issues in our industry. Contact data - Provide an unmistakable sign of whom correspondents ought to call, and where to contact them, for more data. Business Card – Place a contact\'s duplicate person’s business card on one of the envelope\'s sides. Introductory Letter or Pitch Letter – An introductory letter is a short correspondence (no more than one page) that permits you to acquaint yourself with the columnist.

Slide 10

What Are the Trade\'s Tools? Press discharge Media counseling Photo Letter to the manager Op-Ed

Slide 11

When and How to Use the Tools Press Release - Announces “news” Include contact data and date of discharge Include an eye-getting “headline” that catches the “essence” of the news Describe the “core” news message in first section (who, what, when, where, why) Expand the news story in taking after passages Include a quote from a perceived representative in the association Close with a “boilerplate” passage about the association declaring the news Limit to 1 or 1/2 pages

Slide 12

When and How to Use the Tools Media Advisory - Announces an up and coming news occasion or offers an asset individual to address a current “hot” issue Include an eye-getting “headline” Distribute a few days ahead of time of the news occasion Use a “What, When, Where, Why” position Bullet the primary focuses Provide contact data and date

Slide 13

When and How to Use the Tools Photograph - Attach a “cut-line” to the photograph that recognizes the person(s) in the photograph and portrays what is envisioned Include with suitable news declarations (advancement, grants, associations) Ask the correspondent how they need the photograph sent to them

Slide 14

When and How to Use the Tools Letter to the Editor - Responds to an article or article that has showed up in a production Make certain it relates specifically to the point Include name of article, date, and page for reference Be compact and brief Share your one of a kind viewpoint Give samples Close with your name, title and alliance (Advance Chapter approbation obliged if distinguished)

Slide 15

When and How to Use the Tools Op-Ed - A “opinion piece” put together by an individual or for the benefit of an association to a distribution . Situation can be paid for or a distribution may choose to distribute all alone. Should be connected to a topical issue of hobby. Offers an one of a kind point of view. Is brief (normally 300-600 words). Incorporates name of creator and connection.

Slide 16

Building and Maintaining Relationships Network and share your news Offer yourself as an asset Localize NAHU declarations/press discharge and circulate Arrange gatherings with editors of media divisions Send “thank you” notes taking after a meeting Send individual notes and incorporate articles of interest

Slide 17

Opportunities for Visibility Feature Material Legislative Activities Consumer Tips/Advice National News Reaction Local Impact Chapter News Legislative Activities “Day on the Hill” Meeting with Governor

View more...