New/Intuitive Media Arranging.


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New/Intuitive Media Arranging. Part 9. What is New Media. New Media is the usage of advanced innovation to speak with an intended interest group. Digitization. The interpretation of printed, realistic or sound data into a transmittable double dialect justifiable to PCs.
Transcripts
Slide 1

New/Interactive Media Planning Chapter 9

Slide 2

What is New Media New Media is the usage of computerized innovation to correspond with an intended interest group

Slide 3

Digitization The interpretation of printed, realistic or sound data into a transmittable parallel dialect reasonable to PCs

Slide 4

A string of eight bits together makes a byte . A solitary byte has 256 interesting stages of 1s and 0s 00000000 through 11111111 Short for bi nary digi t The twofold\'s premise dialect of PC code Quite basically, it is either a “1” or a “0.” Bits and Bytes

Slide 5

Multimedia Combining the computational information, content, representation and sound into one simple to-make and simple to-disseminate bundle simple to-make simple to-circulate

Slide 6

Bandwidth is the quantity of bits every second (bps) that can be transmitted and got through a given station computerized information that is transmitted is constrained just by transfer speed transmission capacity should be coordinated to the sort of information transmitted: basic content = 14,400 bps illustrations = 28,000 bps voice = 64,000 bps stereo sound = 1.2 million bps feature = 45 million bps

Slide 7

Common transfer speeds Dial-up Modem 56.6K Cable Modem Broadband 20x speedier than dial up - 1.2 Mbps (megabits every second) download speed/128 Kbps transfer DSL Broadband (Digital Subscriber Line) still quicker (contingent upon membership) - 384 Kbps - 7.1 Mbps download/384 Kbps - 768 Kbps transfer Satellite Broadband Available to anybody - 400Kbps download/50 - 80 Kbps transfer Fixed Wireless Just like advanced phone administration; generally as quick as DSL, however inclined to climate issues

Slide 8

Bandwidth Knowing the transfer speed accessible to your objective is a key variable in figuring out what new media you need to utilize Most home clients are still on dial-up modem; organizations are fast/broadband empowered

Slide 9

Moore’s Law Computing influence copies at regular intervals named for Gordon Moore, the fellow benefactor of Intel perception based at first upon the capacity to place a more noteworthy number of transistors on incorporated circuits

Slide 10

Moore’s Law Economic and operational ramifications As computational influence expanded, the cost for PCs and their subsidiaries fell and their utilization turned out to be more across the board As the registering and stockpiling limits expanded, the expense of doing as such diminished

Slide 11

Digital Marketing Digital situations are: intelligent responsive far reaching Allows you to: serve and foresee client needs turn out to be genuinely worldwide impart rapidly and productively earn and create leads

Slide 12

Digital situations are Logical Databases - putting away information and giving data utilizing rationale Data - crude statistical data points Information - aftereffect of questioning this information; noting your inquiries

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research item particulars request item timetable administration calls check accessible inventories check delivery advancement ask about installments ask for more data make inquiries and/or investigate issues Database utilizes

Slide 14

Databases advance on-going client connections by ‘remembering’ past client associations Memory is expert through treats enrollments

Slide 15

Remembers: publication and item inclinations shopping basket data contact information A line of content that is composed to a content document and set on the user’s hard commute when going to a Web webpage Only the server (i.e. the website) that put a treat can get to that treat Cookies

Slide 16

Registration A straightforward means for a webpage to find who visits a webpage and how frequently they return Means of studying guests and getting to ‘know’ them all the more altogether

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Digital situations are Responsive To reach online gatherings of people, new media must recall: Ease of utilization is of principal significance Simple and steady association with client To make the client need to interface; dialog and data makes the deal

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Digital situations are Comprehensive Databases permit complete record-keeping and quick access to exhaustive data Allows: customizing of message distinctive offers for diverse clients inventory of product offerings unhindered by space constraints

Slide 19

Convergence Combining of dissimilar advancements or media and their related commercial ventures into new (and once in a while aggressive) items and administrations

Slide 20

Summary New media wording and definitions The down to earth impacts of Moore’s Law The fascination of Digital Marketing situations The idea of “Con

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