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Journalism 614: Consumer Culture and Opinion.


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Journalism 614: Consumer Culture and Opinion A Consumer Society A nation of shoppers Mass and Micro Marketing Shopping Malls Online Purchasing Bargain Hunting Yet this consumption seemingly produces unease Americans are preoccupied with getting and spending
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News coverage 614: Consumer Culture and Opinion

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A Consumer Society A country of customers Mass and Micro Marketing Shopping Malls Online Purchasing Bargain Hunting Yet this utilization apparently delivers unease Americans are distracted with getting and going through Losing touch with more profound qualities and methods for living Withdrawing from group life

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Source & Effects of the Shift What has brought about this movement to a shopper society? Some say broad communications presentations of the “good life” Media driving customer feelings and conclusions Emergence of ‘competitive consumption” Used to “Keep up with the Joneses”: prominent utilization Now we attempt to imitate the ways of life of extravagance seen on TV Yet American’s discover little fulfillment in purchasing Working longer hours Less content with life and its heading Heavily under water to bear the cost of buys Environmental corruption attached to utilization

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Delivering the goods… Personal Consumption Expenditures per capita (2000$) (Schor, 2006)

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The Output Bias: Rising yearly hours of work, CPS, 1967-2000 (Schor, 2006)

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Income and Happiness: GDP per capita v. % extremely glad, US 1946-1996 (Layard 2005)

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Consumerism and biological calamity

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Per Capita Footprints

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Veblen and Status Consumption Models

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Features of Status Models Social situating produce status utilization We look to those a rung above us to focus satisfactory assessments and practices, molds and buying Game is played through obvious utilization Must be seen to be a piece of a status diversion - who is ahead? Stream down model white collar class imitate upper-center, who copy the rich, who imitate the ultra-rich Consumption is social, an approach to checking ones social having a place and class status - identifications of having a place

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Social Comparison & Rising Inequality

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Bourdieu and Distinction French humanist who watched that class status is increased, lost, and recreated through utilization Our garments, auto, home, and media utilization all show our social position Can pick up or lose access to social circle by showing proper taste, conduct, society Consumption serves to keep up essential examples of influence and imbalance - this is the reason it makes a difference!!!

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New Consumerism Neighbors are no more the purpose of examination Upscale copying parallels the decay of neighborhood life Income and riches gathered in main 20% Surge of prominent utilization at the top Most no more fulfilled by white collar class life Aspiration holes Desires outpace salaries Credit card obligation Averages $7000 per individual, with $1000 in premium & punishments Low funds rate 8% in 80s, 4% in 90s, 0% now!!!

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The Rise of Competitive Consumption Movement of ladies into the workforce Decline of neighborhood contacts Workplace, with more extensive scope of social classes, gets to be purpose of upward correlation Less time with loved ones, more at work and front of the TV Consumption signals from work and TV Lifestyles of the Rich and Famous

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Consumer Confidence Consumer certainty is a driver of economy Over utilization is endorsed, even supported,

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Consumer Knows Best? Expect buyers are sane Assumes customers are all around educated Assume shopper inclinations are steady Assume purchaser inclinations are autonomous Assume utilization does not diminish open products But rather buyers are not any more deliberative than nationals Neither absolutely discerning nor misdirected, hoodwinked, and controlled indeed, they are one and same - customer subjects Artificial refinement - utilization can be urban/political

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A Politics of Consumption Changing suppositions driving changes in business sectors and society Right to an average way of life Ex. Reasonable exchange espresso Quality of life instead of amount of stuff Ex. Downshifting Ecologically economical utilization Ex. An unnatural weather change & utilization Democratize utilization hones Ex. Starbury - Stephon Marbury The legislative issues of retailing Ex. Walmart versus mainstreeet Consumer developments Ex. Against globalism

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Consumer investigate & lobbyist rehearse Newdream.org .:t