Overseeing MARKETING CHANNELS AND SUPPLY CHAINS .


42 views
Uploaded on:
Category: Animals / Pets
Description
What is a Marketing Channel?. . An arrangement of reliant associations that facilitate the exchange of possession as items move from maker to business client or customer.. . Names for Marketing Intermediaries. Employment OF INTERMEMDIARIES. . Gives productivity and expense savingsAttains economies of scaleAids makers who need assets to advertise directlyBuilds great associations with clients.
Transcripts
Slide 1

C HAPTER MANAGING MARKETING CHANNELS AND SUPPLY CHAINS

Slide 2

What is a Marketing Channel? An arrangement of associated associations that facilitate the exchange of possession as items move from maker to business client or buyer.

Slide 3

Retailer A channel middle person that offers for the most part to clients. Distributer A foundation that purchases merchandise from producers, takes title to products, stores them, and exchanges and ships them. Specialists and Brokers Wholesaling middle people who encourage the offer of an item by speaking to channel part. Names for Marketing Intermediaries

Slide 4

Specialization and Division of Labor Three Main Functions Overcoming Discrepancies Providing Contact Efficiency JOB OF INTERMEMDIARIES

Slide 5

Provides productivity and cost investment funds Attains economies of scale Aids makers who need assets to advertise specifically Builds great associations with clients SPECIALIZATION AND DIVISION OF LABOR

Slide 6

Discrepancy of Quantity The distinction between the measure of item created and the sum an end client needs to purchase. Error of Assortment The absence of the considerable number of things a client needs to get full fulfillment from an item or items. Defeating DISCREPANCIES

Slide 7

Temporal Discrepancy A circumstance that happens when an item is created however a client is not prepared to get it. Spatial Discrepancy The contrast between the area of a maker and the area of broadly scattered markets. Defeating DISCREPANCIES

Slide 8

Contact Efficiency

Slide 9

Retailers Merchant Wholesalers Agents and Brokers CHANNEL INTERMEMDIARIES Take Title to Goods Take Title to Goods Do NOT Take Title to Goods

Slide 10

CHANNELS FOR CONSUMER PRODUCTS DIRECT RESELLER WHOLESALER AGENT Producer

Slide 11

Factors Affecting Channel Choice Level of Distribution Intensity Market Factors Intensive Distribution Product Factors Selective Distribution Producer Factors Exclusive Distribution What makes you pick a specific channel?

Slide 12

Customer Profiles Consumer or Industrial Customer Size of MARKET FACTORS Market Factors That Affect Channel Choices Geographic Location

Slide 13

Product Complexity Product Price Product Life Cycle Product Delicacy PRODUCT FACTORS Product Factors That Affect Channel Choices

Slide 14

PRODUCER FACTORS Producer Factors That Affect Channel Choices Producer Resources Number of Product Lines Desire for Channel Control

Slide 15

Intensity Level Objective Number of Intermediaries Intensive Achieve mass market offering. Comfort goods. Many Work with chose delegates. Shopping and some strength merchandise. A few Selective Exclusive Work with single middle person. Claim to fame merchandise and mechanical gear. One LEVELS OF DISTRIBUTION INTENSITY

Slide 16

LEVELS OF DISTRIBUTION INTENSITY

Slide 17

Cost Criteria for Transportation Mode Choice Transit Time Reliability Capability Accessibility Traceability TRANSPORTATION FACTORS

Slide 18

Advantages and drawbacks of five methods of transportation

Slide 19

VERTICAL INTEGRATION how much a firm possesses the phases of its production network administration from materials supply-to make - to appropriation to deal. In reverse a Forward Integration – purchase the progression before or after you in the chain

Slide 20

HORIZONTAL INTEGRATION When an organization assumes control over another in a similar business, in this manner wiping out a contender and accomplishing a greater piece of the overall industry For instance - Whole Foods purchases Wild Oats to pick up a greater share of the wellbeing sustenance advertise Problem is syndication creation, so govts watch these deals nearly Mitsubishi Dealership Mazda Dealership Nissan Dealership Toyota Dealership Honda Dealership

Recommended
View more...