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Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts.


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Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts Jason C.H. Chen , Ph.D. Professor of MIS Graduate School of Business Gonzaga University Spokane, WA 99223 USA chen@jepson.gonzaga.edu Learning Objectives Define e-marketplaces and list their components.
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Section 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts Jason C.H. Chen , Ph.D. Educator of MIS Graduate School of Business Gonzaga University Spokane, WA 99223 USA chen@jepson.gonzaga.edu

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Learning Objectives Define e-commercial centers and rundown their segments. List the real sorts of e-commercial centers and depict their components. Depict the different sorts of EC delegates and their parts. Depict electronic lists, shopping baskets, and internet searchers. Portray the significant sorts of barters and rundown their qualities.

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Learning Objectives Discuss the advantages, impediments, and effects of barters. Portray dealing and arranging on the web. Characterize m-trade and clarify its part as a business sector instrument. Examine rivalry in the computerized economy. Depict the effect of e-commercial centers on associations and businesses.

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2.1 E-Marketplaces e-commercial center A commercial center in which dealers and purchasers trade merchandise and administrations for cash (or for different products and administrations) yet do as such electronically the three sorts of e-commercial centers are: private, open, and consortia

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Electronic Marketplaces lately markets have seen an emotional increment in the utilization of IT - EC has: expanded business sector efficiencies by speeding up or enhancing capacities possessed the capacity to fundamentally diminish the expense of executing these capacities

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Markets assume a focal part in the economy encouraging the trading of: data merchandise administrations installments Markets make monetary quality for: purchasers merchants market go-betweens society everywhere Electronic Marketplaces

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Electronic Marketplaces (cont.) Three primary elements of business sectors coordinating purchasers and venders encouraging the trading of data, merchandise, administrations, and installments connected with business sector exchanges giving an institutional base, for example, a lawful and administrative system, that empowers the effective working of the business sector

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E-Marketplaces

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Customers Sellers Products and administrations advanced items Goods that can be changed to computerized configuration and conveyed over the Internet Infrastructure Front end Back end Intermediaries Third parties that works in the middle of venders and purchasers Other business accomplices Support administrations E-Marketplaces E-Marketplace Components and Participants

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E-Marketplaces front end The bit of an e-seller’s business forms through which clients associate, including the seller’s entryway, electronic lists, a shopping basket, a web crawler, and an installment door back end The exercises that bolster online request satisfaction, stock administration, buying from suppliers, installment handling, bundling, and conveyance

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Mechanisms important for leading the deal: electronic lists web search tool e-closeout offices installment portal shipment court client benefits some are just registries some give shared administrations (e.g., choicemall.com). some are entirely snap and-mortar retailers some are virtual retailers (e.g., buy.com) 2.2 Types of E-Marketplaces: From Storefronts to Portals 2. e-shopping center (Internet/online shopping center): A web strip mall where numerous stores are found Visualization and virtual realty in shopping centers 1. Electronic storefront: A solitary or organization Web webpage where items and administrations are sold

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Types of E-Marketplaces: From Storefronts to Portals Types of Stores and Malls General stores/shopping centers Specialized stores/shopping centers Regional versus worldwide stores Pure-play online associations versus snap and-mortar stores

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Types of E-Marketplaces: From Storefronts to Portals

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Types of E-Marketplaces: From Storefronts to Portals Types of E-Marketplaces 1. private e-commercial centers Online markets possessed by a solitary organization; may be either offer side and/or purchase side e-commercial centers 1a) offer side e-commercial center A private e-commercial center in which one organization offers either standard and/or modified items to qualified organizations 1b) purchase side e-commercial center A private e-commercial center in which one organization makes buys from welcomed suppliers

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Types of E-Marketplaces: From Storefronts to Portals Types of E-Marketplaces (cont.) 2. open e-commercial centers B2B commercial centers, generally claimed and/or oversaw by a free outsider, that incorporate numerous venders and numerous purchasers; otherwise called trades

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Information Portals Why Portals? Data entry: a solitary purpose of access through a Web program to business data inside and/or outside an association An entryway is a data passage

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Information Portals (cont.) Six sorts of entries Commercial (open) gateways Corporate gateways Publishing entrances Personal gateways Mobile entries: a gateway available by means of a cell phone Voice entrances: a gateway got to by phone or PDA Knowledge: access to learning by K specialists

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Types of E-Marketplaces: From Storefronts to Portals

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unravel data over-burden Purpose: (p.50)

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2.3 Transactions, Intermediation, and Process in E-Commerce Sellers, Buyers, and Transactions A merchant (retailer, wholesaler, or maker) offers to clients The vender purchases from suppliers: either crude material (as a producer) or completed merchandise (as a retailer)

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Transactions, Intermediation, and Process in E-Commerce

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Transactions, Intermediation, and Process in E-Commerce Intermediaries (representatives) give worth added exercises and administrations to purchasers and dealers Intermediaries in the physical world are wholesalers and retailers Infomediaries: electronic delegates that control data stream in the internet, frequently totaling data and offering it to others

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Exhibit (additional) Infomediaries and Information Flow Model Information Flow Infomediaries Sellers Buyers Infomediary Services Matching Search/multifaceted nature Privacy Informational Infrastructural Content Community Infomediary Services Matching Search/intricacy Privacy Informational Infrastructural Content Community Flow of Products/Services Revenue from Buyers Membership/Subscription expense Transactions Fee for Services Revenue from Sellers Advertising Transactions Membership/Subscription charge

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Transactions, Intermediation, and Process in E-Commerce An intermediary is an organization that encourages exchanges in the middle of purchasers and merchants Types of representatives Buy/offer satisfaction Virtual shopping center Metamediary Bounty Search operators Shopping facilitator

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Roles and estimation of mediators in e-markets Intermediaries can address the accompanying five critical restrictions of direct communication : Search expenses Lack of security Incomplete data Contract danger Pricing inefficiencies

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Transactions, Intermediation, and Process in E-Commerce E-merchants in B2B e-wholesaler: An e-trade go-between that interfaces makers (suppliers) with purchasers by conglomerating the inventories of numerous suppliers in one spot - the intermediary’s Web website Maintenance, repair, and operation things (MROs): Routine things that are typically not under consistent contract with suppliers

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Transactions, Intermediation, and Process in E-Commerce Disintermediation and reintermediation Disintermediation: Elimination of go-betweens in the middle of dealers and purchasers Reintermediation: Establishment of new go-between parts for customary go-betweens that were disintermediated

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Transactions, Intermediation, and Process in E-Commerce

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Intermediation and Syndication in E-Commerce Syndication as an EC system Syndication: The offer of the same great (e.g., advanced substance) to numerous clients, who then coordinate it with different offerings and exchange it or give it away free

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2.4 Electronic Catalogs and Other Market Mechanisms electronic indexes The presentation of item data in an electronic structure; the foundation of most e-offering locales Three measurements of electronic lists: The data's elements presentation The level of customization Integration with business forms

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Electronic Catalogs and Other Market Mechanisms

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Electronic Catalogs and Other Market Mechanisms web index A PC program that can get to databases of Internet assets, hunt down particular data or pivotal words, and report the outcomes programming (wise) specialists Software that can perform routine undertakings that oblige insight

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Electronic Catalogs and Other Market Mechanisms electronic shopping basket An request preparing innovation that permits clients to aggregate things they wish to purchase while they keep on shopping

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2.5 Auctions as EC Market Mechanisms Auction A aggressive procedure in which a dealer requests sequential offers from purchasers (forward barters) or a purchaser requests offers from venders (in reverse barters). Costs are resolved progressively by the offers Auctions should be possible: online disconnected from the net at open locales (eBay) at private destinations (by welcome)

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Auctions as EC Market Mechanisms (cont.) Electronic barters (e-barters): Auctions directed online Host destinations on the Internet serve as specialists , offering administrations for merchants to post their products available to be purchased and permitting purchasers to offer on those things Conventional business hones that generally have depended on contracts and settled costs are progressively being changed over into barters with offering for online acquisitions

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Auctions as EC Market Mechanisms Traditional Auctions versus E-Auctions Limitations of customary logged off barters quick process gives potential purchasers little time to settle on a choice electronic closeout (e-closeout) Auctions led online .:tslide