Part 6 Logos/Images/Pictograms.


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A conceptual image imprint is a representational visual with an accentuation on the ... outline applications, for example, letterhead, business card, and bundling, among ...
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Part 6 Logos/Symbols/Pictograms

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Objectives (1 of 3) Learn the meaning of a logo and the sorts of logos. Understand the logo as cornerstone of a visual personality. Address the soul of the brand, gathering, or social cause. Plan logos in light of pertinence to a group of people. Pick textual styles suitably and inventively. Comprehend the utilization of a logo in letterhead and stationery applications.

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Objectives (2 of 3) Become familiar with useful contemplations of logo application. Learn authentic periods and demonstrative significance as connected to picking textual styles for logo outline. Gotten comfortable with essential methods for portraying logos. Build up a logo plan idea because of significant contemplations. Study the definition and potential importance of an image.

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Objectives (3 of 3) Recognize the different conceivable setups of an image. Get a handle on how experts use outline terminology. Take in the definition and motivation behind a pictogram and pictogram framework. Impart importance through logo, image, and pictogram plan. Pass on data through pictograms. Outline a natural visual. Skillfully consolidate sort and visuals into a cognizant unit. Outline logos, images, and pictograms.

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Definition of Logo A logo is a one of a kind recognizing image. A logo likewise is known as a brandmark, mark, identifier, logotype, or trademark.

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Types of Logos (1 of 6) Logos can appear as a wordmark. Wordmark (likewise called logotype) is the name explained in special typography or lettering. Logo Designer: Martin Holloway

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Types of Logos (2 of 6) Logos can appear as a lettermark. The logo is made utilizing the initials of the brand name. Logo Design firm: Bernhardt Fudyma Design Group

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Types of Logos (3 of 6) Logos can appear as an image mark - a theoretical or non-representational visual or a pictorial visual. A theoretical image imprint is a representational visual with an accentuation on the natural shape, an extraction identifying with a genuine article adjusted with a conceptual accentuation. Logo Design firm: Red Flannel

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Types of Logos (4 of 6) A non-representational or non-target image imprint is a visual which is a non-pictorial visual that symbolizes the brand or social cause, one that does not identify with a man, spot, action, or an identifiable item. Logo Design firm: Segura Inc.

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Types of Logos (5 of 6) A pictorial image imprint is a representational picture that symbolizes the brand or social cause; it identifies with an identifiable individual, spot, movement, or article. Logo Design office: Kessels Kramer

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Types of Logos (6 of 6) Combination stamp A mix of words and images Logo Design firm: Liska + Associates Inc.

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Logo and Visual Identity A logo assumes a key part in the visual character of a brand, social association, or organization. A visual personality is the visual and verbal explanation of a brand or association including all relevant outline applications, for example, letterhead, business card, and bundling, among numerous other conceivable applications. Visual Identity Design firm: Ideograma

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Identity Standards Manual Sets up rules for how the logo is to be connected to various applications, from business cards to purpose of-procurement materials to vehicles to sites

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Applications for a Logo A logo ought to work for every single important application. Bundling Stationery (letterhead, business card, envelope) Signage Advertisements Clothing Posters Shopping packs Menus Forms Covers

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Stationery A staple of any visual personality is stationery/letterhead. Most creators position data at the head, or top, of the page, which is the reason we call it letterhead. Stationery Designer: Tommy Ratliff

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Practical Considerations for Stationery Design (1 of 3) The heaviness of the paper is imperative on the grounds that the letterhead and envelope must face typewriters, PC printers, pens, and markers. Letterhead must be sufficiently tough to withstand being collapsed. A business card is typically embedded into one\'s wallet and in this way should be a heavier weight paper than the letterhead.

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Practical Considerations for Stationery Design (2 of 3) When picking paper, contemplate: Texture How the shade of the paper will work with the ink\'s shading Whether the shape will fit into a standard envelope

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Practical Considerations for Stationery Design (3 of 3) Papers and envelopes come in standard sizes. A business card ought to be of a size and shape that fits into a wallet. Think about printing forms; visit a decent printer.

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Font Choices Choosing a textual style for a logo ought to be founded on: Both structure and expression Denotative significance of the textual style and the obvious importance (legacy, voice, expressive significance)

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Depicting Logo Shapes Fundamental methods for delineating shapes or structures to make structure making effortlessly intelligible: Elemental structure: Line or level tone used to diminish a picture or subject to stark effortlessness High difference: Depiction of structures taking into account amazing differentiation of light/shadow falling on a three-dimensional structure Linear: Line utilized as the primary component to portray or depict shape or frame Texture or example: Line or stamps used to recommend structure, light, surface, example, or tone utilizing hatch, cross-hatch, cross-form, dabs, smircesh, and so forth

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Major Concerns Concept Expression Graphic outline

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Symbol (1 of 2) A crucial (uncomplicated) visual that speaks to something else – a thought, idea, or something else – by affiliation

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Symbols (2 of 2) An image might be planned in any of the accompanying designs. Pictorial image: representational picture of an item or articles Abstract image: an accentuation on the inherent type of a representational picture, an extraction identifying with a genuine protest yet changed with a theoretical accentuation Non-representational image: a non-objective or non-pictorial visual Typographic image: letter(s) or word(s)

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Pictograms A straightforward picture meaning an item, action, spot, or individual

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Wayfinding Signs Wayfinding signs and frameworks are utilized globally to help and guide guests and travelers to discover what they are searching for in exhibition halls, airplane terminals, zoos, and downtown areas.

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Summary (1 of 4) A logo speaks to and encapsulates everything a brand or organization connotes, giving quick acknowledgment. Logos can appear as a wordmark, a lettermark, an image mark, or a mix mark. A logo assumes a key part in the visual character of a brand, social association, or organization. A visual personality is the visual and verbal enunciation of a brand or association, including all appropriate configuration applications.

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Summary (2 of 4) A standard manual is a manual for the utilization of the logo, guaranteeing acknowledgment and guarding the logo\'s worth. There are some basic methods for delineating shapes or structures. A logo must be planned fittingly as far as style, sort, shapes, and images to express the soul or identity of the item, administration, or association. Learning recorded periods and suggestive significance as connected to picking text styles for logo outline takes into consideration more noteworthy expression.

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Summary (3 of 4) An image is a crucial visual that speaks to something else – a thought, idea, or something else – by affiliation. An image might be composed in various setups. Despite the fact that classification changes among outline experts and customers, most fashioners may concur that an image conveys more prominent indicative and affiliated significance than a sign.

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Summary (4 of 4) A pictogram is a straightforward picture meaning an item, movement, spot, or individual; it is absolutely visual, non-verbal correspondence. Wayfinding signs and frameworks are utilized globally to help and guide guests and vacationers to discover what they are searching for in galleries, airplane terminals, zoos, and downtown areas.

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