Part of the Top Data Officer.


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News Media Visits. Focus the group of onlookers to reach and the message you need to pass on and add to a media visit/visit that accomplishes your objectives ...
Transcripts
Slide 1

Part of the CAP Information Officer Developed as a component of the National Emergency Services Curriculum Project

Slide 2

General Information officers typically have inconceivable learning and involvement in CAP and ICS preparing before serving in that position ICS preparing through the 400 level before working on missions is required Though not required, data officers ought to ideally have experience as administrators in other mission positions preceding being doled out so they can talk proficiently about our operations

Slide 3

Task Specific Training Keep a log Prepare introductory and follow-up news discharges Coordinate news media visits Basic Communications User Training Basic Communications Procedures for Emergency Services Operations

Slide 4

Keep a Log Mission logs are basic to archiving the exercises of all mission faculty Use the ICS Form 214 or something comparable Document the work force assignments for the unit/segment/office Document real exercises and happenings inside your unit/segment/office Be certain to turn in your logs while grounding

Slide 5

Three essential standards of working with the media Start with the right attitude – think about the media as a partner not a foe Treat all news media similarly and genuinely Release the same data in the meantime to everybody – give parallel get to The main exemption to this is the point at which a correspondent approaches their own drive for a story Remember that columnists are to a great degree in a rush – on the off chance that you approach them in a smart, brief way they will probably react decidedly

Slide 6

Targeting Your Audience Messages must be engaged to be powerful Our nation is comprised of numerous societies of changing ages and premiums Speak to them in an unexpected way – in a dialect they will comprehend Selecting target gatherings of people doesn\'t need to be as troublesome as it may sound

Slide 7

Selecting a Target Audience Analyze the group and decide the issues that should be tended to Determine the gatherings that can ease the issues – they are your intended interest group Find out what daily papers your intended interest groups read, what radio stations they listen to, and what TV channel they watch – those are the media outlets you have to work with Determine the proper time and technique to convey your messages – and convey them

Slide 8

Understanding the Media To convey your message fittingly you have to know the prerequisites fluctuating media associations have Wire Services Print Media Television Media Radio Services On-Line News Service

Slide 9

Wire Services Associate Press (AP) and United Press International (UPI) supply information to for all intents and purposes all show and news media operations in the US if not the world Deadlines are ceaseless – ensure your data is up and coming AP and UPI have workplaces in witticism significant urban communities – discover which ones administration your zone They have few field journalists – messages are frequently posted or composed with a news supervisor and they regularly lean toward fax, email, or telephone interviews

Slide 10

Wire Services Continued If you have a noteworthy occasion arranged ahead of time like an activity get it recorded on the "Daybook" a schedule of real occasions ordinarily kept by news organizations Don\'t neglect to target neighborhood city news administrations in the neighborhoods stories of nearby premium have a superior possibility of being run on the grounds that the supporters might be intrigued

Slide 11

Print Media Need exceedingly nitty gritty data and favor a few unquestionable sources Local stories that identify with national news will probably be run – particularly those of human premium City editors ordinarily choose what stories journalists and picture takers will cover, however the Features editorial manager may be all the more eager to cover continuous or maintained missions

Slide 12

Print Media Continued Deadlines shift Morning daily papers are typically due in late evening or early night Afternoon daily paper are ordinarily due in early morning – around the same time Weekly papers have one assigned due date for each week Magazines regularly have due dates six to eight months before distribution, yet will frequently make room (inside reason) if your story is identified with current world occasions

Slide 13

Television Media Reporters need to be the place the activity is Television news needs two key components Strong Visuals Demonstrations are great attractions Make beyond any doubt the staff is in suitable regalia Sound nibbles Equivalent to quotes Try to keep them to 30 seconds or less

Slide 14

Television Media Continued Reporters for the most part have a few stories in one day with a mid-evening due date to make the nightly news Sometimes you will manage a group of correspondent and picture taker – different times an exclusive band of sorts that requires follow-up or help – patient and attempt to address their issues as well as can be expected

Slide 15

Television Media Continued The FCC requires Television stations to create nearby open issues programs once per week – an awesome chance to pitch neighborhood messages of premium like our own If you need a duplicate of your story you\'re in an ideal situation taping it yourself – most stations charge an expense for duplication administrations

Slide 16

Radio Services The frequently overlooked medium – yet at the same time successful Often quick conveyance – news consistently, with breaking news as it creates Need current succinct data with short stable chomps – the little or single-individual staff will welcome it Radio stations regularly deliver one or all the more week after week open undertakings programs like TV slots as required by the FCC – bear in mind to get them your stories

Slide 17

Online News Services Often conventional administrations offer extra news stories online notwithstanding their customary productions or telecasts May require differed length articles Often need pictures, video or meetings notwithstanding content articles Deadlines can be as frequently as each half hour

Slide 18

How would I discover the media outlets in my general vicinity? Business index postings Media Directories Bacon\'s Publicity Checker Ayer\'s Directory of Publications Editor\'s and Publisher\'s Yearbook Broadcasting Yearbook All In One Directory Once your rundown is finished – stay up with the latest

Slide 19

Prepare and organize official statements Coordinate your discharge with the IC Prepare an exact and compelling news discharge Provide releasable data about what CAP and different offices have done, are as of now doing, and what is gotten ready for the future Try to answer regular media questions Tell them about CAP Answer the who, what, when, where, why, and how of the episode Follow the suggested design

Slide 20

Recommended Format for Press Releases Print it on 8 ½" x 11" paper with 1" edges The name and address of the fitting workplaces ought to be printed at the highest point of the page Type and twofold space the discharge Put the name and telephone number of the best individual to contact for more data in the upper right hand corner

Slide 21

Recommended Format for Press Releases Continued On the upper left half of the primary page, sort "FOR IMMEDIATE RELEASE" Develop a feature that catches the essence of the discharge Keep it as short as could be expected under the circumstances Incorporate effective words Start your discharge with a dateline, the city from which the story begins, took after promptly by the principal passage

Slide 22

Recommended Format for Press Releases Continued Include cites from the proper staff member(s), and ensure that the individual favors the quote before you convey the discharge Try to keep the discharge to one page. On the off chance that you have to go to more than one page focus and sort "- more - " at the base of the page Type "###" and focus it underneath the last line to demonstrate the end of the discharge If the media needs pictures, discover what they are searching for, and attempt to give it

Slide 23

Distributing Press Releases Most media outlets acknowledge official statements by means of mail, fax, email, or even hand-conveyed – discover the inclination of your picked targets and work it Generally media outlets need public statements for planned occasions around one week ahead of time to advance them Releases for a minute ago happenings ought to be posted when is sensibly conceivable

Slide 24

News Media Visits Determine the group of onlookers to reach and the message you need to pass on – and build up a media visit/visit that accomplishes your objectives Select the nearest conceivable area – the nearer the site the more columnists you will draw in Have an assortment of experts accessible to give data and answer questions

Slide 25

News Media Visits Continued Plan the exercises so that the media sees what you need them to see Try to give more than one story edge – more stories offers more open doors for the correspondent Don\'t guarantee anything that you can\'t convey Flights over hunt or harm influenced regions Interviews with relatives Remember - you are never really talking "confidentially"

Slide 26

Media Interviews How you get ready for a media meeting will unavoidably decide how well the meeting goes – in case you\'re just noting inquiries you\'re not doing what\'s necessary Have a couple short, clear messages at the top of the priority list, and allude to them frequently amid the meeting Always build up your key messages, and let them manage the meeting – answer the media\'s inquiries, yet take after your motivation

Slide 27

Media Interviews Continued Questions to request that when asked for do a meeting: When and where is the meeting booked? To what extent will the meeting take? What is the proposed content? Who will be the interviewer(s)? Are whatever other individuals required as visitors or subjects? Who? What is the configuration of the system or article? Any thought of the line of addressing as of now? Will the meeting be live, taped, altered? Gathering of people present? Questions from them? Call-ins? What would it be a good idea for me to carry with me? Shouldn\'t something be said about props for TV?

Slide 28

Media Interviews Continued Anticipating questions,

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