Political Radio: Applicants Free Uses and Issues.


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... Political Consultants Say. Source: E-Voter Institute, 2006; Note: Chart demonstrates the rate of political ... adversary through criticism and diversion. The Messenger is the Message ...
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Political Radio: Candidates Independent Expenditures and Issues

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What Political Consultants Say Source: E-Voter Institute, 2006; Note: Chart demonstrates the rate of political advisors who see every strategy as a "most ideal route" to win a decision.

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How have you been getting a large portion of your news about the November races? What Voters Say **Numbers don\'t add to 100% due to adjusting and various answers. ***The 2000 results depend on enrolled voters as it were. Source: Joint post-race study by the Pew Internet & American Life Project and the Pew Research Center for The People & The Press. November 2006.

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Targeting is Key

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Political Surveys Station Audience Ranking Format Demographics Age Gender Ethnicity Income Education Candidate Preference Party Affiliation Voting History Knowledge of Issues Likelihood to Vote Demographics

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Advantages of Radio Active not detached Integral piece of way of life Heavy connection with voters Believable political news source Madison Avenue without the spending Quick generation and trafficking Often more financial than TV Universally introduce … Stealth What individuals think they "see" and think they "read", is regularly truly what they "listen."

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The Medium is the Message - Marshall McLuhan Red games auto versus minivan Radio movement report versus daily paper highlight on clog

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The Messenger is the Message #1 Client: National Rifle Association Messenger: Charlton Heston Advantage: Instant positive acknowledgment with target bunch Click to hear the business

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The Messenger is the Message #2 Client: National Rifle Association Messenger: Rosie O\'Donnell Advantage: Instant negative … exchanges to political target Click to hear the business

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The Messenger is the Message #3 Client: NFIB – little business Messenger: "Charles Osgood" Advantage: Apple pie/Americana… exchanges as positive support Click to hear the business

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The Messenger is the Message #4 Client: Stop Human Cloning Messenger: Skeptic surrogate Advantage: The audience can relate and become tied up with the contention as opposed to be sold Click to hear the business

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The Messenger is the Message #5 Client: Law Enforcement Alliance of America Messenger: Real casualty Advantage: Compelling, incapacitating, passionate and acceptable Click to hear the business

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The Messenger is the Message #6 Client: NRA-PVF Messenger: Opponent Advantages: Undermines adversary through scorn and cleverness

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The Messenger is the Message #7 Client: Charlie Crist for Governor Messenger: Black matron Advantage: Believability, charges consideration and appreciation Click to hear the business

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Summary: Political Radio Integral piece of media blend Active/not inactive Believable Targetable … Only restricted by your creative energy

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