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NSE BUSINESS PRESENTATION. The world. is changing. TO REACH 50 MILLION USERS. Electricity - 35 years Radio - 22 years PC - 13 years Internet - 3 years E-commerce - ?. Copyright Alf Bjørn Knudsen. OLD AND NEW ECONOMY . Old Economy Product related. New Economy
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NSE BUSINESS PRESENTATION The world is evolving

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TO REACH 50 MILLION USERS Electricity - 35 years Radio - 22 years PC - 13 years Internet - 3 years E-trade - ? Copyright Alf Bjørn Knudsen

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OLD AND NEW ECONOMY Old Economy Product related New Economy Service related Car industry Appliances Apparels Technology Internet E-trade Finance Computer industry Telecommunication Growth in 1999 1% 13% Copyright Alf Bjørn Knudsen

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THE TURNOVER ON INTERNET IS GROWING In 1999 the turnover was 150 billions USD Year 2000 the turnover was 1.2 trillions USD In 2004 it will be 6.9 trillions USD ( Forrester Research ) 1 million sec = 12 days 1 billion sec = 33 years 1 trillion sec = 33 000 years " SHOPPING ON THE INTERNET CAN KNOCK OUT ALL OTHER WAYS OF SHOPPING IN 5-10 YEARS" - BILL CLINTON, Former US President Copyright Alf Bjørn Knudsen

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WHY DOT.COMS DIE ? The Cycle of Problems FEAR/KNOWLEDGE LOGISTICS ADVANCED TECHNOLOGY MARKETING LOYALITY COSTS Copyright Alf Bjørn Knudsen

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TOTAL GROWTH OF E-COMMERCE BUT WITH FEWER PLAYERS " 95 % OF ALL .COMS WILL BE GONE IN 5 YEARS " GARTNER GROUP – JANUARY 2001 WHO WILL SURVIVE ?? Copyright Alf Bjørn Knudsen

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BIG PLANET www.bigplanet.com " DEVICE/CONNECTION/DESTINATION " ISP (Internet benefit supplier) SHOPPING TELECOM TECHNO. Gadgets ELECTRICITY Copyright Alf Bjørn Knudsen

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INTERNET WORKING VS. Constructive RESPONSE ON ADVERTISING TV 14% Magazines 10% Newspapers 5% Direct mail 1% Word of mouth 62% PERSONALLY RECOMENDED WEB SITE 98% - GARTNER GROUP Copyright Alf Bjørn Knudsen

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THE COMPANY www.nuskinenterprises.com NSE Nuskin Enterprises PERSONAL CARE WWW.NUSKIN.COM NUTRITION WWW.PHARMANEX.COM TECHNOLOGY WWW.BIGPLANET.COM Enter-tainment Finance E-Commerce Platform ESTABLISHED 1984, NUS ON NYSE, 5A1 RATING DUN & BRADSTREET , IN 33 COUNTRIES Approx 1 B USD/in 5-10 years we hope to develop to 5-10 B USD Copyright Alf Bjørn Knudsen

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NUSKIN www.nuskin.com "The majority of the great - None of the awful" ANTI AGE/PERSONAL CARE HAIR CARE DENTAL CARE COSMETICS ETHNOBOTANY "Force for Good Foundation" STANFORD UNIVERSITY Copyright Alf Bjørn Knudsen

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NUSKIN www.nuskin.com 180 Anti-Aging Skin Therapy Breakthrough healthy skin innovation Reprograms your skin to think and act like more youthful Healthier skin in as right on time as seven days. Galvanic Spa System Patented Galvanic innovation Spa-like results in under 10 minutes. Upgrades skin hydration Leaves skin feeling delicate, clean, and revived. Changes with your skin\'s individual needs. Conveys skin advantageous supplements to the external layers of the skin. Copyright Alf Bjørn Knudsen

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PHARMANEX www.pharmanex.com "Get THROUGH PRODUCTS" "PROVIDED BY NATURE - PROVEN BY SCIENCE" 50 Scientists (PhD\'s) in-house and more than 150 in other research focuses, eg. Stanford, Tufts, UCLA, Berkley, Beijing University, and so on. LIFEPAK CHOLESTIN TEGREEN CORDYMAX Copyright Alf Bjørn Knudsen

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PHARMANEX www.pharmanex.com Pharmanex Scientific Board Prof. Carl Djerassi Prof. Koji Nakanishi Prof. James Rippe Prof. Barbara Hansen Prof. Lester Packer Prof. Chi-Huey Wong Dr. David Heber Prof. Carolyn R. Bertozzi Copyright Alf Bjørn Knudsen

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OFFICIAL SPONSORSHIP Olympic Sponsorship Official backer of the Olympic Games in 2002 and 2004 Official supporter of US ski-and snowboard group Copyright Alf Bjørn Knudsen

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BIG PLANET www.bigplanet.com Bringing innovation t o your reality Bringing innovation to your reality Unified Communications Energy Storage Devices Web Hosting Electricity Internet get to Mortgages Shopping Mobile Internet Service Big Planet Calling Wireless Copyright Alf Bjørn Knudsen

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BIG PLANET www.bigplanet.com Bringing innovation to your reality Dell uncommon offer New Internet PC (NIC) iPhone Palm\'s Device Central Copyright Alf Bjørn Knudsen

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BIG PLANET www.bigplanet.com Bringing innovation to your reality Planet Electric Revolutionary power sources Pollution Free Untapped New Economy $ Trillions Copyright Alf Bjørn Knudsen

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BIG PLANET www.bigplanet.com Bringing innovation to your reality Copyright Alf Bjørn Knudsen

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How come NSE remain a player in the dot.com business? FEAR ESTABLISHED RELATIONSHIPS KNOWLEDGE MANY QUALIFIED TRAINERS LOGISTICS 17 YEARS OF EXPERIENCE TECHNOLOGY STRATEGIC PARTNERS MARKETING ELIMINATED LOYALTY UNBEATABLE TRACK RECORD COSTS SOLID ECONOMY Copyright Alf Bjørn Knudsen

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TRENDS & TIMING 1. Developing E-COMMERCE 2. "Verbal" 3. Method for WORKING IS CHANGING 4. Wellbeing & BEAUTY - BIGGEST ON INTERNET 5. Ladies MORE ON INTERNET THAN MEN Copyright Alf Bjørn Knudsen

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TIMING USA & ASIA EUROPE 400m occupants 380m tenants Approx 21 000 Executives 650 Executives USA 1991 – $500m USD 1989 – $50m USD 1984 Copyright Alf Bjørn Knudsen

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TIMING Expected Growth $10 Billion USD By 2005 Globally 25000 Executives Europe $500 Million USD Momentum 2001 650 Executives Copyright Alf Bjørn Knudsen

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AVERAGE INCOMES NSE AVERAGE INCOMES, 1996-99 2 EXECUTIVES 16,340 $ USD 4 EXECUTIVES 35,869 $ USD 8 EXECUTIVES 148,737 $ USD 12 EXECUTIVES 528,314 $ USD Copyright Alf Bjørn Knudsen

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NSE - 10 minutes break - The world is changing Copyright Alf Bjørn Knudsen

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YOUR .COM WORLD WITH NSE BigPlanet shopping center Offer from BigPlanet Offer from Big Planet EClips DWP Your Business Center % of item value % of item cost eHealth NuBeauty Customer can bounce between Your ID Bonus 9-22% Bonus 9-22% +43% on discount +43% on discount Copyright Alf Bjørn Knudsen

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TRAINING & SUPPORT Who is going to help you? How it functions… PRESENTATION TOOLS 4 Steps One on One Conference Call Business Briefing BUSINESS BUILDING TOOLS E-sends for 90 days Training Manual Web Site Leads Every bolster device you require Copyright Alf Bjørn Knudsen

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