Publicizing March 9, 2010Slide 2
Defining political promoting 1) capacity to control the message 2) utilization of mass correspondence channels for message appropriationSlide 3
The Place of Campaign Advertising Mass media Mass open PoliticiansSlide 4
In some ways, the US and the UK are at inverse finishes of the "crusade environment"Slide 5
Types of Ads Negative, positive, contrast Issue versus picture HumorSlide 6
Forms of Advertising Television Radio PrintSlide 8
Forms of Advertising Television Radio Print Direct mailSlide 10
Forms of Advertising Television Radio Print Direct mail BillboardsSlide 11
Recent Billboards in BritainSlide 12
Classic Billboards in British ElectionsSlide 13
Forms of Advertising Television Radio Print Direct mail Billboards Push surveyingSlide 14
Forms of Advertising Television Radio Print Direct mail Billboards Push surveying GamesSlide 15
Forms of Advertising Television Radio Print Direct mail Billboards Push surveying GamesSlide 16
Forms of Advertising Television Radio Print Direct mail Billboards Push surveying Games InfomercialsSlide 17
Forms of Advertising Television Radio Print Direct mail Billboards Push surveying Games Infomercials Web (ie . Obama Girl )Slide 18
Forms of Advertising Television Radio Print Direct mail Billboards Push surveying Games Infomercials WebSlide 19
Trends in UK Advertising (PEBs) Early advertisements ( 1959 ) Modern promotions from 2005 ( Labor and Conservative )Slide 20
Trends in UK Advertising Slicker Shorter More antagonistic More concentrate on pioneersSlide 21
Landmarks in US Advertising Early decisions Eisenhower in 1952 and 1956 The Johnson battle of 1964 Morning in America and the Bear in 1984 Willie Horton and 1988 Soft cash and publicizing in the 1990s Rats promotion (2000) " Stand by your promotion " since 2004 Ads from 2008 , Obama infomerical , PalinSlide 22
Trends in US Advertising Slicker Shorter More adverseSlide 23
Intended Effects of Ads Learning Candidates\' characters Policy positions Personal and political history Impressions Favorability Traits Electability Agenda setting and preparingSlide 24
What are the Intended Effects of Political Advertising? Influence ReinforcementSlide 25
Intended Effects in UK Elections Backlash impact of pessimistic publicizing, particularly on non-partisans Stronger effect on Lib Dem bolster Some consequences for gathering pioneer pictures Little effect on gathering pictures Limited consequences for strategy observationsSlide 26
Intended Effects in US Elections Learning Candidates\' characters Policy positions Personal and political historySlide 27
Why Go Negative?Slide 28
Ad Tone in US Presidential Elections (1960-2000) More negative More positive Source: John Geer (2003)Slide 29
Unintended Effects of Negative Ads Turnout and negative promoting WHY MIGHT NEGATIVE ADVERTISING LOWER TURNOUT? Observation that government officials are lethargic Cynicism Negative promotions Less positive open inclinationSlide 30
Unintended Effects of Negative Ads Turnout and negative publicizing WHY MIGHT NEGATIVE ADVERTISING LOWER TURNOUT? Recognition that lawmakers are lethargic Cynicism Negative advertisements Lower turnout Less positive open dispositionSlide 31
Unintended Effects of Negative Ads Turnout and negative publicizing WHY MIGHT NEGATIVE ADVERTISING RAISE TURNOUT? Data Anxiety Negative advertisements StakesSlide 32
Unintended Effects of Negative Ads Turnout and negative publicizing WHY MIGHT NEGATIVE ADVERTISING RAISE TURNOUT? Data Anxiety Negative promotions Higher turnout StakesSlide 33
Unintended Effects of Ads Perceptions of legislative issues Political conductSlide 34
United Kingdom: TurnoutSlide 35
Decline (and bounce back?) in Several Indicators of Political Engagement
The quantity of individuals or families presented to a commercial. ... Tests led before an ad is ...
Use semantic innovation as an upper hand to logical promoting ... Your Guide to Online Advertisi ...
Portray different internet publicizing methods and sorts of advancements. Depict the issues incl ...
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JOMC 172 Promoting Media You can't exaggerate the significance of media to the publicizing busin ...
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