SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise Association President, Automatic Centre & Blims Fine Furniture.

SAMIE LIM PCCI Vice President – Tourism & Retailing Chairman Emeritus, Philippine Franchise Association President, Automatic Center & Blims Fine Furniture E-mail: samielim@blimsfurniture.com

Golden Opportunity for the Philippines Next to the United States, Korea is the 2 nd greatest wellspring of remote voyagers in the Philippines Foreign vacationer landings in the Philippines developed by 13 % in 2005 Tourism is assessed to have been in charge of 74 Million Jobs and US $ 1.7 Trillion in GDP overall Tourism contributed 15% of the aggregate worldwide GDP

World Tourism Today in 2004 Tourist Arrivals (In millions)

Projected Worldwide Tourist by 2010 Only 0.5 % of World’s Tourists! * Target Number of Tourists by 2008 Tourist Arrivals (In millions)

as the PRIMARY TOURIST DESTINATION in Asia… Because of: A vital area in the heart of Asia 7,107 lovely islands with world-class lodgings, resorts, shopping centers, and strip malls 3 rd biggest English-talking populace on the planet The glow and cordiality of the Filipinos

Call for Collective Action PCCI highlight the tourism business as an apparatus for financial improvement PCCI planning the private sector’s forceful national battle and to jump the development of tourism industry Partner with national government organizations and LGUs for an incorporated universal tourism program

ARRIVAL Philippine Travel Agencies Association (PTAA) - Chair Air Philippines ASEAN Business Advisory Council (ASEAN-BAC) ASEAN Tourism Association (ASEANTA) Association of Car Rental Companies, Inc. (ARCI) Confederation of Asia Pacific Chambers of Commerce & Industry Cebu Pacific Air Manila Japanese Travel Agents & Hoteliers Association (MJTAHA) Pacific Asia Travel Association (PATA) Philippine Airlines Philippine Travel Agencies Association (PTAA) Philippine Tourists Transport Cooperative ACCESS AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber of Commerce & Industry - Chair Asia Pacific Projects, Inc. Division of Public Works & Highways (DPWH) Department of Transportation & Communication (DOTC) BIZ TOUR 5 Partners & Associates in 5 A’s (Areas of Investment) SABSY PALANCA Chair CYNTHIA LAZO Convenor ROSE MARIE YENKO Convenor YVONNE PASCUAL Convenor Govt. Division Convenors DOT PTA PCVC

BIZ TOUR 5 Partners & Associates in the 5 A’s (Areas of Investment) ACCOMODATIONS Chamber of Real Estate Builders Association (CREBA) Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs Hotel & Restaurant Association of the Philippines (HRAP) Hotel Sales & Marketing Association (HSMA) Philippine Hotel Owners Association (PHOA) Philippine Tourism Authority (PTA) The Philippine Hotel Federation, Inc. (TPHFI) ATTRACTIONS Philippine Tourism Operators’ Association (PHILTOA) - Chair Boracay Eminent Persons Group Cebu Tourism Core Group Ilocos Norte Trade, Tourism, & Investment Council (INTTIC) Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines) Laguna Tourism Foundation (LTF) Northern NSW Eco-Tourism Association & Sense Adventures Philippine Association of Convention Exhibition Organizers & Suppliers (PACEOS) Presidential Agrarian Reform Council (PARC) Southern Tagalog Tourism Council (STTC) Subic Clark Alliance Development (SCAD) Tourism Industry Board Foundation, Inc. (TBFI) ACTIVITIES Philippine Retailers Association (PRA) - Chair Ayala Foundation/Ayala Land Center for International Trade Expositions DLSU-Angelo King Institute Department of Tourism (DOT) Department of Trade & Industry (DTI) Grupo Reposo National Commission for Culture & Arts Philippine Convention & Visitors Corporation (PCVC) Philippine Commission on Sports Scuba Diving Philippine Dental Association (PDA) Philippine Franchise Association (PFA) Spa Association of the Philippines

BIZ TOUR 5 Partner: Local Chapters & LGUs NATIONAL CAPITAL REGION Marikina CCI Makati CCI Manila CCI Quezon City CCI NORTH LUZON Bulacan CCI Dagupan City CCI Eastern Pangasinan CCI Ilocos Norte PCCI La Union CCI Pampanga CCI Vigan City CCI Western Pangasinan CCI SOUTH LUZON Batangas CCI Camarines Sur CCI Cavite CCI Laguna CCI Lucena City – Quezon CCI Marinduque CCI Rizal CCI San Pablo City CCI Western Batangas CCI VISAYAS Bohol CCI Boracay CCI Cebu CCI Palawan CCI MINDANAO Butuan City CCI Cagayan de Oro Davao City CCI Dipolog CCI General Santos City Iligan CCI

Work plan to Achieve the Five 5s Sustain Growth Ready for Take Off Investment in Building Capacities Advocacy and Network Building 5 th Year Targets 1 st Year 2 nd Year 3 rd Year 4 th Year 5 Billion USD Investments 5 Million Jobs 5 Million International Tourists 5 Billion USD Annual Tourism Revenue

3.95 2.63 5 Million Tourists (+22%) 3.16 (+20%) (+20%) (+24%) The Challenge Ahead Tourist Arrivals (in Millions) 2.29 1.91 (+20%)

Manila Laoag Subic-Clark Cebu Davao 1 st Phase: Bringing in the Tourists Thru the International Gateways

Laoag Energize global portals Link it to groups of world class vacation spots inside of one hour of travel time Develop different exercises inside of the bunches Subic - Clark Manila Cebu Davao The Program

A CCESS/ROADS-INFRA 2. A RRIVAL (AIR/SEA TRANSPORT) 1. A TTRACTIONS 4. A CTIVITIES 5. A CCOMMODATION 3. Accomplishing the Five 5’s through 5 A’s 5 A’ s

AIR (Budget aircrafts, Chartered planes) O P O R T U N I T I E S Leasing of Offices to Travel Agencies, Tour Operators, & Tour Guides SEA (Cruise Liners, Ferries) Selling/Leasing of Land for Bus and Taxi Terminals; Airports; and Seaports 1. Entry

Development of shopping shopping centers close airports, seaports & bus terminals O P O R T U N I T I E S ROADS PORTS Leasing of Commercial Spaces to Business Centers, Public Calling Centers & branches of Utility Providers WATER Construction of Toilet and Bath Facilities Leasing of Land to Utility Providers Development of Roads & Bridges SEWERAGE 2. ACCESS/ROADS-INFRA ENERGY COMMUNICATION

O P O R T U N I T I E S Leasing/Development of Land for: HOTELS & MOTELS CONDOTELS & BUDGET HOTELS BED & BREAKFAST CHAINS GROCERIES/SUPERMARKETS CONVENIENCE STORES LAUNDRY FACILITIES HEALTH & CLINIC FACILITIES PHARMACIES BOOK SHOPS/NEWS STANDS COFFEE & BAKESHOPS RESTAURANTS HOTELS RESTAURANTS 3. Settlement

OPPORTUNITIES Development/Improvement of: HISTORICAL SITES PILGRIMAGE SITES CULTURAL SITES MUSEUMS NATURE, FISHING, OR TRIBAL VILLAGES PARKS PICNIC HUTS AND GROVES CAMPING SITES/GROUNDS NATURAL (eco-tourism shorelines, rainforests, mountain ranges) 4. ATTRACTIONS MAN-MADE (amusement parks, verifiable & social destinations)

Sale/Leasing & Development of: SHOPPING MALLS MEDICAL TOURISM FACILITIES RETIREMENT HOMES SPA & RESORTS GOLF COURSES CASINO-HOTELS NIGHT CLUBS GYMNASIUMS TRAINING/CONFERENCE HALLS SPORTS & RECREATION O P O R T U N I T I E S SHOPPING FESTIVITIES & EVENTS EDUCATION/MEDICAL TOUR 5. Exercises

Cebu International Gateway (Initial Success Story)

ACCESS/ROADS-INFRA ARRIVAL ACCOMODATION 2005 2006 2007 2008 2009 2010 Priority on Mactan Beach Rooms (#1 Tourist Interest) 4 million global seats every year Second Major Highway Priority on 3-Star Cebu City Rooms (#2 Tourist Interest) Upgrade Seaports to Mini-shopping centers Focus: China, Japan, Korea & ASEAN Focus on Region VII to Expand Rooms Focus: Europe, USA, & Canada Efficient Bus System in all Clusters (interconnect with Seaports) Expand Focus to Clusters to Increase Rooms Construction of Panglao and Iloilo Airport Cebu International Gateway Legend: Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage

Davao International Gateway (Work-in-Progress) Five (5) Clusters Cagayan de Oro Gen. Santos Mt. Apo Fifty (50) Attractions @ At minimum Ten Attractions every Cluster Pearl Farm Eden Nature Park Davao City “Islands to the Highlands Within 30 minutes” Philippine Eagle Center Zamboanga Samal Island Orchid Farm Flower Farm Two Thousand Five Hundred (2,500) Business Activities @ At slightest Fifty Activities Each Attraction ? Crocodile Farm Davao International Gateway

Bulacan Bicol Region Water Adventure (Batangas) Health & Wellness (Laguna) Quezon City Calabarzon Manila Arts and Nature (San Pablo City) Golf and Leisure (Cavite) Spirituality Center (Quezon) Manila International Gateway Manila International Gateway

ILOCOS SUR The Ultimate Experience ILOCOS NORTE Northern Coast Five (5) Clusters Fifty (50) Attractions @ At minimum Ten Attractions every Cluster Two Thousand Five Hundred (2,500) Business Activities @ At slightest Fifty Activities Each Attraction LA UNION Coastal Garden PANGASINAN Hundred Islands, Hundred Pleasures ? The Next Success Story: Laoag International Gateway

More Work Needs To Be Done Tourism is basic instrument for national financial advancement despite everything we require an organized exertion, more inventiveness and activity for our objective of a reasonable tourism improvement and advancement in the nation to turn into a reality.

THANK YOU! Let’s cooperate to make a huge number of business exercises and a large number of occupations. SAMIE LIM Vice President – Tourism, Franchising & Retailing, PCCI Chairman Emeritus, Philippine Franchise Association President, Automatic Center & Blims Fine Furniture E-mail: samielim@blimsfurniture.com Office Number: (632)