Screen Out!.


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A task of the Smokefree Films Activity System Screen Out! A manual for smoking, motion pictures and kids' wellbeing THIS Venture Embraced BY What's it truly about? What's it about? 87% of adults-only motion pictures show tobacco 75% of PG-13 motion pictures… 40% of G and PG films…
Transcripts
Slide 1

A venture of the Smokefree Movies Action Network Screen Out! A manual for smoking, motion pictures & children’s wellbeing THIS PROJECT ENDORSED BY

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What’s it truly about? What’s it about? 87% of R-evaluated motion pictures show tobacco 75% of PG-13 movies… 40% of G and PG movies… Most films your children see, particularly your more seasoned kids… Over and over once more

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What is the effect of smoking in America? What’s amiss with smoking? Still the #1 executioner and #1 reason for preventable demise. Tobacco executes 438,000 Americans a year Linked to Heart infection, lung ailment, disease 80-90% of smokers begin in their high schoolers

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what number children smoke? Youth numbers 3,900 children attempted their first cigarette today 2,000 others got to be dependent today Girls 12-17 are likelier to smoke than young men. One in 8 center school understudies and more than 1 in 4 secondary school children use tobacco Average age at first cigarette: 15

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When do smokers begin? Beginning years GRADE 6 GRADE 12 10 11 12 13 14 15 16 17 18 19

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Smoking in motion pictures is shifting… Smoking movement (R-rated)… 45% 55% G/PG/PG-13 R-evaluated [ Smoking introduction in 1999 ]

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…from R-appraised to child evaluated. Smoking movement (Youth-appraised) 45% 55% R-evaluated G/PG/PG-13 [ Smoking presentation in 2004 ]

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What is the effect of smoking in motion pictures? Examination plan Children with the most noteworthy presentation to smoking in films are about 3 times more prone to begin smoking than those with the minimum introduction Children and youths report elevated amounts of attention to smoking on-screen

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Simple arrangements, enormous results Policy results Experts gauge that motion pictures impact 390,000 high schoolers to begin smoking each year… Resulting in an anticipated 120,000 passings. At the point when R-rating gets smoking out of youth-evaluated films, it ought to essentially decrease kids’ unsafe introduction AND smoking start Saving more than 33% of these lives every year.

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What Screen Out! is embarking to do… Key results Rate New Movies with Smoking “R” Certify No Pay-Offs Require Strong Anti-Smoking Ads Stop Identifying Tobacco Brands in Movies

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R-rating smoking in future movies is supported by… Endorsed by American Academy of Pediatrics American Medical Association World Health Organization AMA Alliance American Heart Association American Lung Association L.A. Province Dept. of Health Services Campaign for Tobacco-Free Kids…and more

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How can a “R” rating can restrain your children’s review of tobacco? Guardian results Getting tobacco out of child appraised motion pictures will stop 55% of their presentation. Constraining your kids’ survey of R-evaluated movies will stop 45% of their introduction.

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Is the R-rating control? About the “R” Movie industry runs the rating framework. Studios routinely shoot for specific evaluations. Producers “tune” sex, roughness, dialect. Basically adds smoking to the evaluations.

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What would we be able to do to make the 4 arrangements a reality? Four standards Letter Writing Campaigns Petitions Endorsements Media Outlets

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Who do we target? Studio “parents” Through Letter composition we have to focus on the organizations who produce smoking in movies To change the rating to “R” we must duplicate those letters to the Motion Picture Association of America (MPAA).

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These three organizations can help spare 60,000 lives a year by influencing the MPAA Three Execs MOTION PICTURE ASSOCIATION OF AMERICA (MPAA) “PARENT” COMPANIES RATING SYSTEM

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Copy your letter to the leader of the MPAA, too MPAA MOTION PICTURE ASSOCIATION OF AMERICA (MPAA) RATING SYSTEM Dan Glickman, President

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Working as a gathering? Include a Theater Action! Theater Action NATIONAL ASSOCIATION OF Theater OWNERS (NATO) LOCAL THEATER CHAIN WRITE ONE LETTER TO An A LOCAL THEATER, THEN COPY IT TO THE CHAIN HQ AND THE THEATERS’ TRADE ASSOCIATION: NATO. FOUR POLICY GOALS

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Become a some piece of the crusade! Supported by Screen Out! is a national battle to get smoking out of youth appraised movies. To Join the exertion: Officially underwrite the crusade Write letters and petitions Contact the AMA Alliance national office for occasions in your general vicinity.

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Show your guardian power! All about… “The huge mystery in life is that there is no huge mystery. Whatever you\'re objective, you can arrive in case you\'re willing to work.” –Opr

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