Section 4 The Lodging Business.


67 views
Uploaded on:
Category: General / Misc
Description
Characterize the accompanying terms: lodging franchising, organizations, renting, syndicates, and ... Franchised Hotels Among the Top 10 Corporate Chains. Section 4 - The Hotel Business. 6 ...
Transcripts
Slide 1

Section 4 The Hotel Business

Slide 2

After Reading and Studying This Chapter, You Should Be Able to: Define the accompanying terms: inn franchising, organizations, renting, syndicates, and administration contracts Classify inns by sort, area and cost Explain vertical reconciliation Name some prestigious and abnormal inns Describe the impacts of a worldwide economy on the inn business

Slide 3

Franchising Allows for an organization to extend quickly Uses other individuals\' cash (franchisee) Franchisor The organization Over 180 franchised inn brands in North America today

Slide 4

Figure 4-1 Franchised Hotels Among the Top 10 Corporate Chains

Slide 5

Figure 4-2 Top 10 Management Companies

Slide 6

Trends in Franchising Curb claim (new looks) Location close parkways, air terminals and rural areas Expansion in littler urban communities New markets in nearness to fairways and different attractions Foreign development to expand brand mindfulness

Slide 7

Benefits Set of arrangements and details for building National publicizing Centralized reservation framework Participation in volume obtaining rebates Listing in the franchisor\'s registry Low expense rate charged with Visa organizations

Slide 8

Drawbacks Lack of operational force; must adjust High expenses – both to join and continuous Central reservations produces 17-26% of reservations Must meet gauges as set by franchisor

Slide 9

Benefits and Disadvantages for Franchisor Benefits Increased piece of the overall industry/acknowledgment Up-front expenses Disadvantages Need to be cautious in choice of franchisees Difficulty in keeping up control of measures

Slide 10

Management Contracts Contract The Players Owner - monetary duty Management organization - operational obligation Fee structure Trend toward extension of agreement arrangements

Slide 11

Hotel Rating Services Rating Services AAA American Automobile Association Diamond Award Mobil Travel Guide Five Star Award

Slide 12

Ways to Classify Hotels Classifying Hotels Location Types of administrations offered Market cost levels

Slide 13

Figure 4-5 Hotel Rating Guide

Slide 14

Location Center city inns Resort inns Airport inns Freeway inns Casino inns Full administration Convention Economy Extended stay Bed and breakfast

Slide 15

Hotels by Price Segment Budget - $29-$39 Economy - $40 - $60 Mid-cost - $60 - $100 Up scale - $100 - $200 Luxury - $140 - $450 All-suites - $95 - $175

Slide 16

City Center Hotels Public transportation accessible for business or relaxation Range of housing and administrations Typically have a mark eatery

Slide 17

Resorts… Originally started because of rail travel Greenbrier in West Virginia www.greenbrier.com The Halekulani in Wikki, Hawaii www.halekulani.com The Ritz Carlton Kapalua in Maui, Hawaii www.ritzcarlton.com

Slide 18

More on Resorts "Caught Clientele" Food administration is novel Diversified promoting blend Children Groups Eco-tourism

Slide 19

Vacation Ownership Fastest developing portion of travel industry Time share An apartment suite that is possessed Purchaser utilizes for a particular timeframe every year Vacation club Purchase indicates that entitle buyer utilization of office Not land based

Slide 20

Vacation Ownership Estimated that 2 million family units own get-away interims at 3500 resorts in right around 90 nations Helps guarantee buyer today\'s costs for tomorrow Yearly upkeep expenses Fixed or gliding times Example www.rci.com

Slide 21

Airport Hotels High inhabitance because of area Business, gathering and recreation explorers Full administration 200-600 rooms Convenient area Airport transport administration Economical evaluating

Slide 22

Freeway Hotels Prominent in the 1950s Easy access to roadways Park outside the room passageway Example Motel 6 www.motel6.com

Slide 23

Casinos Heavy development fragment Low room rates Subsidized nourishment and drink Themes are famous 500 or more visitor rooms Variety of sustenance operations Contains a gaming room

Slide 24

Convention Hotels Meet the necessities of huge gatherings 500 or more rooms Larger open regions to suit more noteworthy open interest Banquet territories inside and around the inn High rate of twofold inhabitance Full-benefit situated

Slide 25

Full-Service Hotels Typically "Business Oriented" Multiple nourishment and refreshment outlets Meeting and tradition administrations Chain representation Doubletree www.doubletreehotels.com Sheraton www.sheraton.com

Slide 26

Economy/Budget Hotels Represents 12 percent of aggregate inn rooms Accomplished 37 percent of industry development Average room rate of $48.68 However, benefit income is moderate with a yearly rate of 1 percent Also considered spending inns Clean rooms Reasonably estimated and outfitted Continental breakfast

Slide 27

All-Suite Cater to visitors for an amplified period Reduction in rate in view of length of stay More space than run of the mill inn Examples Embassy Suites www.embassy-suites.com

Slide 28

Bed and Breakfasts A home far from home Accommodation with a proprietor who lives on premises Maintains a couple rooms Offers breakfast Personable and speedy administration

Slide 29

Vertical Integration Lodging organizations addressing the requirements of a few sorts of visitors in light of cost, offices and conveniences Choice inns which have a few chains that meet its various demographic Luxury - Clarion Mid-scale - Quality Inn/Suites Budget - Comfort Inn Economy - Sleep Inn www.hotelchoice.com

Slide 30

Marketing Consortiums Also called referral associations Numerous autonomous properties join to contend with the showcasing force of chain operations Similar advantages as establishments, at a lower cost Provides motivators for customers

Slide 31

The Best Hotels Some past champs: Oriental Hotel in Bangkok, Thailand Regent of Hong Kong Bell-Air of Los Angeles

Slide 32

Unusual Hotels Ice Hotel in Swedish Lapland The Treetops Hotel in Kenya Underwater Hotel in Australia Capsule Hotel in Japan The Burj Al Arab in Dubai

Slide 33

Trends Capacity control Safety and security Assets and capital Technology New administration Globalization

Recommended
View more...