Security Authority Activity Protection Sees Research December 2001 Displayed by: David Krane.


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Main Five Reasons Why Consumers Do Not Spend More Time Reading Privacy Notices ... Main Five Reasons Why Consumers Do Not Spend More Time Reading Privacy Notices ...
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Security LEADERSHIP INITIATIVE Privacy Notices Research December 2001 Presented by: David Krane

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Survey Methodology This study is the third in a progression of slanted studies on purchasers\' states of mind, practices and encounters in regards to protection both online and disconnected from the net. This study concentrated solely on protection takes note. For this study, we met an aggregate of 2,053 grown-ups who are U.S. inhabitants matured 18 and over. All meetings were led online between November 9-14, 2001. Respondents were chosen utilizing Harris Interactive\'s multimillion part board of respondents.

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Purpose of the Research To comprehend shoppers\' states of mind toward protection sees online and disconnected from the net including: Important segments of security notification; Preferred organization for protection sees; Time spent perusing sees; Barriers to perusing notification; and Actions taken subsequent to perusing takes note.

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ATTITUDES ABOUT PRIVACY NOTICES: "Protection notification are critical."

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Notices are considered for the most part essential to online clients. The nearness of security strategies alone appear to expand buyers\' eagerness to impart data to a site. % Important % Willing to Provide Personal Information 43% 15% 14% 11% 5% Note: This information originates from the PLI Wave 2 Survey.

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Whether data is shared or sold to outside organizations and how shoppers can expel their data from an organization\'s database are viewed as the most imperative segments of protection notification - considerably more so than sharing data inside the same organization. % Important 86% 78% 66% 68%

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FORMAT AND CONTENT OF PRIVACY NOTICES: "Security notification are coming up short."

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About 66% of purchasers invest little if any energy perusing sees - whether online or disconnected from the net. % Websites % Financial Institutions 43% 15% 14% 11% 5%

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Consumers don\'t observe notification to be available, both online and disconnected from the net. Absence of time/interest and trouble in comprehension or perusing sees best the rundown of reasons why customers don\'t invest more energy perusing takes note. Main Five Reasons Why Consumers Do Not Spend More Time Reading Privacy Notices Note: All different reactions were said by 5% or less of all respondents.

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Almost eight out of ten customers would lean toward shorter security arrangements instead of more extensive ones. % Agree

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Seven out of ten shoppers would incline toward that organizations utilize the same outline or agenda. % Agree 43% 15% 14% 11% 5%

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Nearly one out of three purchasers feel it is imperative or critical to have the capacity to contrast one organization\'s protection approach with another. % Important 30% Extremely Important/Important (Net)

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COMPARING PRIVACY NOTICES: "Buyers react correspondingly to online and logged off notification - aside from that shoppers will probably make a move in the wake of perusing online notification than disconnected from the net takes note."

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Consumers invest about equivalent energy perusing protection sees paying little respect to whether the security notification is posted on a site or sent by a money related organization. In both cases, around 66% seldom or never read takes note. % Websites % Financial Institutions 43% 15% 14% 11% 5%

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As specified, absence of time/interest and trouble in comprehension notification are the top reasons why buyers don\'t invest more energy perusing takes note. In any case, absence of time/interest is a much more prominent hindrance for purchasers perusing sites\' notification instead of for money related establishments\' takes note. Main Five Reasons Why Consumers Do Not Spend More Time Reading Privacy Notices Note: All different reactions were said by 5% or less of all respondents.

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Consumers will probably make a move subsequent to perusing sites\' protection approaches than in the wake of perusing money related foundations\' security takes note. Protection notification are well on the way to provoke customers to: 1) ask that organizations not share or offer their own data and/or 2) request that expel their name from a rundown for showcasing. Moves Made After Reading Privacy Policies/Notices

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PRIVACY LEADERSHIP INITIATIVE Privacy Notices Research December 2001 Presented by: David Krane

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