Slide1 l.jpg
1 / 15

Mall Scape ® Media 日常生活の中心にある 消費者とのコミュニケーションチャネル.


86 views
Uploaded on:
Category: General / Misc
Description
Mall Scape ® Media 日常生活の中心にある 消費者とのコミュニケーションチャネル www.SovereignMediaJp.com BKK@Sovereignmediajp.com Los Angeles +1 310.734.6800 | Bangkok +66 (0)2669-0561 Mall-Scape ® Media Mall-scape Media is poster style media specialized in Japans biggest supermarket chain
Transcripts
Slide 1

Shopping center Scape ® Media 日常生æ'»ã®ä¸­å¿ƒã«ã‚ã‚‹ 消費者とのコミュニケーションチャネル www.SovereignMediaJp.com BKK@Sovereignmediajp.com Los Angeles +1 310.734.6800 | Bangkok +66 (0)2669-0561

Slide 2

Mall-Scape ® Media Mall-scape Media is notice style media represented considerable authority in Japans greatest general store chain “AEON group” and “Ito-yokado” 2

Slide 3

Mall-scape ® Nation wide 154 shopping centers ( Dec.9.2008 ) Hokkaido locale 7 shopping centers Tohoku zone 10 shopping centers Tokyo territory 60malls Central Japan 32malls Osaka range 21 shopping centers Chu-goku zone 7 shopping centers Shikoku zone 3 shopping centers Kyu-shu region 11 shopping centers Okinawa 3 shopping centers See the shop list for the points of interest. 3

Slide 4

Point 2. Media situated in shopping regions make enormous impressions upon customers. Shopping center Scape ® Point 1.  Can range up to 40 million individuals (in 2 weeks!!!) Specialized in enormous scale shopping centers worked by Eon and Ito-Yokado. The scope is equivalent to daily papers. Can be called MASS MEDIA. The media in the shopping space has vast effect. Point 3.  Increase brand mindfulness, AKA: “Brand Building” 4

Slide 5

Location Located at spaces where individuals accumulate. ( Parking zones, Parking zone for bicycles,Entrance, Aisle,Next to lift.) Can expect “frequency effect.” (customers visit a few times each week) 5

Slide 6

Information The terms : 2 weeks. Begin on Friday The term Includes 2 weekends So you can reach to targets totally. The client of media is constrained to 2 organizations for each shopping center. Restricted to 2 organizations/shopping center. In this manner the effect is incredible. The quantity of notices are 5-20. Shopping center jack is conceivable purchasing 2 spaces. ※Refer to the shop list. 6

Slide 7

Mall-scape ® Characteristics Scrolling boards Scrolling development pulls in shoppers’ consideration. This looking over board draws in consideration even in the swarmed zones. Two sorts of blurb seem in a steady progression. Lit up Panels Visible oblivious Panels inside shops or underground stopping regions are illuminated constantly. Outside boards are enlightened after nightfall. 7

Slide 8

Effective contact with customers Contact with families Media stirs discussion Families visit these shopping centers. Families take a gander at the board together and individuals can begin discussing the commercial. This discussion drives customers to buy the merchandise if the supply is nearby… Effective for strong products, for example, vehicles or electrical machines and nourishment stuffs whose buy need conference among gang. Additionally viable to ware products. 8

Slide 9

Has the Mall-Scape helped you to remember TV CM ? Does Mall-scape make you crave purchasing the products more than the TV CM does? The impact of Media-blend with TVCM Mall-scape⮠no yes While TV CM can elevate acknowledgment of the merchandise at home, once individuals go out, they have a tendency to disregard the commercial. To lead individuals to buy the merchandise reminding the TV CM, the promotion utilizing Mall-Scape as a part of the shop is more fruitful. 9

Slide 10

Personal consideration House care pharmaceutical +28% ( 122/95) +52% ( 108/71) + 30 % ( 113/87) + 33 % ( 118/89) + 65 % ( 163/99) + 77 % ( 179/101) alchol Frozen nourishment Processed sustenance + 36 % ( 168/124) + 37 % ( 166/121) + 64 % ( 263/160) + 37 % ( 190/139) + 24 % ( 508/410) + 72 % ( 461/267) POS information examination The development of offers (previously, then after the fact the battle) 10

Slide 11

TV 広告の残存効果を一週あたり 80 %と想定、その週間 GRP を アドストック(ç'«è‰²ï¼‰ã¨ã—てセールス・インデックスと比較。 どちらの店舗も広告アドストックに沿ったセールスとなっている。 しかしながら広告掲出店舗売上と広告非掲出店舗売上を比較すると 広告掲出期での売上げに大きな乖離がみられる( ① )。 その後両者の差は徐々に縮まって行ったが、掲出終了後11 - 12週間後に 次の TV 広告が開始されると、再び売上げ差が開いた( ② ) ことがわかる。 The impact of Mall-scape media is affirmed to keep going for 14 weeks. ① ② Pos information examination 2 11

Slide 12

Changed to 4 systems ■ Presently there are 2 networks.(A,B) →4 systems ( A,B,C,D)