Successful Competitor Support.


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Compelling Competitor Promotion Competitors CAN Gathering 2003 Why Advocate? To guarantee that your worries are tended To impact arrangement making and usage To be a piece of the choice making process, as opposed to having to only acknowledge the result Our Way to deal with Backing Pick our issues
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Powerful Athlete Advocacy Athletes CAN Forum 2003

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Why Advocate? To guarantee that your worries are tended To impact arrangement making and execution To be a choice\'s piece making procedure, as opposed to needing to simply acknowledge the result

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Our Approach to Advocacy Choose our issues Define particular objectives Research the issues Develop a promotion system Mobilize open bolster Lobby chiefs (Courtesy of Tilson Consulting)

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A Framework for the Issues Athlete Declaration 2003 We call on… Canadian competitors to be compelling pioneers in Canadian game and society; The Government of Canada to put resources into an extensive game improvement program; The Government of Canada to set up a Minister of Sport and Physical Activity; Provincial and Territorial governments to build sport and physical training in Canadian schools; The Government of Canada to lead the making of a national base project for game and entertainment; The game group, governments, and the corporate area to certify a promise to fabulousness and competitor focused game.

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Athletes CAN Advocacy 2003 Example: Declaration: The Government of Canada to put resources into a complete game improvement system Choose an issue: Inadequate financing of Canadian competitors and game

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Athletes CAN Advocacy 2003 Define a particular objective: Sustained competitor subsidizing, inside of a worldwide yearly game spending plan of $150 million Why? Heading from Canadian competitors Doubling of ebb and flow elected game spending plan Based on near subsidizing from different countries Affordable to government (1% of Health Budget)

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Athletes CAN Advocacy 2003 Research the Issues Social arrangement created: Canadian sport approach, pending Physical Activity and Sport Act, Healthy Living Strategy Fiscal arrangement not created Vancouver 2010 and Hamilton 2010 offers upheld by Governments Child Obesity/Inactivity Crisis Government needs: Health care, National security, Kyoto-Environment Agenda

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Athletes CAN Advocacy 2003 Develop an Advocacy Strategy Our Targets: Direct: Prime Minister, Finance Minister, Secretary of State (Amateur Sport), Heritage Minister, Health Minister, Finance Committee, Other bureau and assembly supporters, Opposition individuals Indirect: Media Coalition of Supporters General Public

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Athletes CAN Advocacy 2003 Develop an Advocacy Strategy Our Case: Investment in sport=investment in wellbeing National pride and agreement Comparative ventures with different countries Statistics from other “like sectors”: Art & Culture, Percentage of Health Budget Meets Government needs and course: Linked to Speech from the Throne, Romanow Commission Supported by Decima Polling and Globe & Mail Polling

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Athletes CAN Advocacy 2003 Develop an Advocacy Strategy Our Tools: Low Profile: Mail-outs of Athlete Declaration Pre-spending plan gatherings with MPs and Government authorities Submissions to Parliamentary and Senate Sub-Committees Athlete “Call to Action” Athlete in Federal Budget “Lock-up”

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Athletes CAN Advocacy 2003 Develop an Advocacy Strategy Our Tools: High Profile: Athlete Blitz group pre-spending plan, January 2003 Meetings with Prime Minister, Ministers, Cabinet, Finance Committee Chair, and Opposition Presentations to Media and Interviews on Parliament Hill

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Athletes CAN Advocacy 2003 Develop an Advocacy Strategy Mobilizing bolster: Working from the begin with the Sport Matters Group and Olympic, Paralympic, and Commonwealth Associations Preparing competitors the nation over to react to spending plan choice Collective reaction to “Contingent Funding clause” for an extra $10 million speculation based upon Vancouver 2010 achievement

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Athletes CAN Advocacy 2003 Lobby chiefs Athletes offended: Media relations kicks into high rigging Letters to editors, Globe and Mail surveying Direct interchanges to Secretary of State (Amateur Sport), Minister of Finance and Prime Minister Meeting with Ministers of Sport at the Canada Games

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Athletes CAN Advocacy 2003 Result Intervention by the Secretary of State, Finance Minister, and Prime Minister Unprecedented spending plan turnaround Budget for game expanded to bolster elite Sustained magnificence financing affirmed for a 5 year window From unforeseen $10 million more than 2yr to affirmed $25 million more than 5yr

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Athletes CAN Advocacy 2003 Lessons Learned Athlete voices do impact change Public backing for competitors and brilliance can be procured Value of a “wedge issue” for activity Sustained, arranged, and expert methodology obliged Advocating past our own advantage manufactures believability and makes connections to other need destinations Need for arrangement stage: Athlete Declaration as system

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Athletes CAN Advocacy 2003 Lessons Learned GOAL: Sustained superior subsidizing, inside of a worldwide yearly game spending plan of $150 million OUTCOME: Sustained superior financing, inside of a worldwide yearly game spending plan of $90 million

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A Framework for the Issues Athlete Declaration 2003 We call on… Canadian competitors to be powerful pioneers in Canadian game and society; The Government of Canada to put resources into a thorough game advancement program; The Government of Canada to build up a Minister of Sport and Physical Activity; Provincial and Territorial governments to build sport and physical training in Canadian schools; The Government of Canada to lead the making of a national base project for game and amusement; The game group, governments, and the corporate division to assert a pledge to greatness and competitor focus

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