Sustenance and Drink Industry is the second manufactoring area in Italy and the first in the EU .


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Director of the National Technology Platform
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National Technology Platform on "Italian Food forever" The Vision for 2020 and past Presentazione della Piattaforma Tecnologica Nazionale AIIPA MILANO, 4 OTTOBRE 2006 Dr. Daniele Rossi Chairman of the National Technology Platform "Italian Food forever" Chairman of the CIAA Research Expert Group Director General of Federalimentare

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Food and Drink Industry is the second manufactoring segment in Italy and the first in the EU AIIPA, Milano, 4 ottobre 2006

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TOTAL TURNOVER BY PRODUCT (2005) AIIPA, Milano, 4 ottobre 2006

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AIIPA, Milano, 4 ottobre 2006

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Innovators bunches - SMEs-NET SSA (EU) Europe Major pioneers: 41% Only 15% of all F&D firms did not present developments in the most recent three years Process significant advancement 23% Product real advancement: 31% Both : 13% Improvers who did not presented real developments: 44% AIIPA, Milano, 4 ottobre 2006

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Innovators bunches - SMEs-NET SSA (EU) Italy Major trend-setters: 34% Process real development 20% Product real development: 23% 24% of all F&D firms did not present developments in the most recent three years Both: 12% Improvers who did not presented real advancements: 42% AIIPA, Milano, 4 ottobre 2006

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SMEs needs - SMEs-NET SSA (EU) Italy Europe AIIPA, Milano, 4 ottobre 2006

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The advancement guide of UE Food & Drink Industry - SMEs-NET SSA (EU) Note: advancements presented in the most recent three years: If a firm present both a noteworthy advancement and improvments, it is considered as a noteworthy trend-setter. On the off chance that a firm incroduced both procedure and item developments, it is considered as procedure trailblazer. AIIPA, Milano, 4 ottobre 2006

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Opinions about Food Quality and Manufacturing - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

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Opinions about Food Safety - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

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Preferred advancement maintaining measure - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

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Preferred advancement supporting measure - SMEs-NET SSA (EU) AIIPA, Milano, 4 ottobre 2006

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The 5 needs of the Italian Food and Drink Industry to be aggressive The Italian Food and Drink Industry has expounded a system for the following 10 years organized in 5 needs in light of the yields of the «Study on the situations towards 2015 » INNOVATION AND DEVELOPMENT STRENGTHENING OF THE FOOD CHAIN INDUSTRIAL POLICY COMPANY DIMENSION PROMOTION OF THE MADE IN ITALY Source: Federalimentare President\'s report 2006 AIIPA, Milano, 4 ottobre 2006

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European Technology Platform Food for Life Communication, Training & Technology Transfer Food & Quality & Health Manu-facturing Food Safety - Food & Sustainable Consumer Food Production Food Chain Management AIIPA, Milano, 4 ottobre 2006 Source: CIAA " Food forever" - The Vision

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Goal 1. Measuring buyer conduct in connection to sustenance Goal 2. Creating extensive models of shopper nourishment decision forms Goal 3. Creating procedures to impel behavioral change to enhance purchaser wellbeing and social obligation Goal 4. Advancing viable cooperation with shopper gatherings and purchasers specifically through correspondence and open interest Goal 5. Understanding buyer conduct in connection to wellbeing and sustenance Goal 6. Understanding buyer conduct in connection to nourishment quality and assembling Goal 7. Understanding and tending to buyer worries with sustenance wellbeing issues Goal 8 – Understanding shoppers and their conduct Goal 9 - Interaction with purchasers to evaluate their readiness to pay for creative items and for natural ways of life which consider maintainable thought of environment, morals and reasonable exchange. Objective 10 - Designing and testing better approaches to impart healthful/different qualities to target populaces, with some consideration dedicated to changes in "kitchen rationale". Challenge 1. Nourishment & buyer Ensuring that customers settle on the solid decision the simple decision Source: " Italian Food forever" - The Vision AIIPA, Milano, 4 ottobre 2006

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Challenge 2. Nourishment & wellbeing Delivering a solid eating routine Goal 1. Understanding cerebrum capacity in connection to eating routine Goal 2. Understanding dietary consequences for resistant and intestinal capacity Goal 3. Understanding the connection amongst eating routine and metabolic capacity Goal 4. Understanding the relationship between the nature of creature items and the nature of creature rearing Source: " Italian Food forever" - The Vision AIIPA, Milano, 4 ottobre 2006

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Healthy Aging: Goal To impact an individual\'s condition of maturing and convey an individual administration of supplements, way of life and guidance for sound life span. Prosperity/Appearance Add life to years Age Source: CIAA " Food forever" - The Vision AIIPA, Milano, 4 ottobre 2006

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A dream for enhancing Population Health Target populace for Food Industries & Public human services Target populace for Pharma Industries Population numbers Unhealthy condition AIIPA, Milano, 4 ottobre 2006 Healthy Source: CIAA " Food forever" - The Vision

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Challenge 3. Sustenance quality & fabricating Developing worth included nourishment items with unrivaled quality, accommodation, accessibility and reasonableness Goal 1. Delivering tailor-made sustenance items Goal 2. Enhancing process-and bundling outline and process control Goal 3. Enhancing comprehension of procedure structure-property connections Source: " Italian Food forever" - The Vision AIIPA, Milano, 4 ottobre 2006

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Goal 1. Anticipating and checking the conduct and destiny of applicable known and developing organic perils Goal 2. Foreseeing and checking the conduct and destiny of important known and rising concoction dangers including poisons of natural cause Goal 3. Enhancing hazard appraisal and danger advantage assessment in the natural pecking order Goal 4. Creating apparatuses and tending to measures to guarantee wellbeing of the natural way of life Challenge 4. Sustenance wellbeing Assuring safe nourishments that purchasers can trust Source: " Italian Food forever" - The Vision AIIPA, Milano, 4 ottobre 2006

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"Security by Design" Food Safety by Design Consumer Use Safe Use Supply Chain Safe Distribution Product Manufacture Raw Materials SAFE PRODUCT Process Design Safe Process Product Design Safe Formulation Source: CIAA " Food forever" - The Vision AIIPA, Milano, 4 ottobre 2006

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Challenge 5. Practical sustenance generation Achieving feasible nourishment creation Goal 1. Comprehension of the manageability of sustenance generation and supply in Italy Goal 2. Research on situations of future Italian nourishment creation and supply Goal 3. Creating feasible preparing, bundling and dissemination Goal 4. Creating and executing feasible essential nourishment generation Source: " Italian Food forever" - The Vision AIIPA, Milano, 4 ottobre 2006

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Challenge 6. Evolved way of life administration Managing the natural way of life Goal 1. ID of conceivable situations Goal 2. Settling markets and supporting natural way of life progression through the era and safeguarding of trust Goal 3. Enhancing the advancement capability of the evolved way of life Goal 4. Supporting intensity through combination Goal 5. Support of little makers in complex natural way of life operations Source: " Italian Food forever" - The Vision AIIPA,Milano, 4 ottobre 2006

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Goal 1. Correspondence Goal 2. Preparing Goal 3. Enhanced Technology Transfer Challenge 7. Correspondence, preparing and innovation exchange AIIPA, Milano, 4 ottobre 2006 Source: " Italian Food forever" - The Vision

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Italian Food forever - Events 28 March 2006 – first Bologna meeting 27 April 2006 – second Bologna meeting 5 July 2006 - Launch of the Platform in Rome (c/o CRUI/LUISS) 6 July 2006 – Meeting with the EU Commissioner J. Potočnik on National Platforms (J.Martin, J.Maat, D.Rossi) 26 July – third Bologna meeting 4 October 2006 – Presentation of the Platform to the ventures c/o AIIPA October – Road show to the Food & Drink Italian Associations November – fourth Bologna meeting (Constitution of the National Platform "Italian Food forever") AIIPA, Milano, 4 ottobre 2006

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Technology Platforms - contacts AIIPA, Milano, 4 ottobre 2006

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Specific Programs seventh Framework Program 2007 - 2013 Cooperation – Collaborative exploration Ideas – Frontier Research People – Human Potential Capacities – Research Capacity Source: European Commission AIIPA, Milano, 4 ottobre 2006

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Cooperation – Collaborative examination 9 Thematic Priorities Health Food, horticulture and biotechnology Information and correspondence innovations Nanosciences, nanotechnologies, materials and new generation advances Energy Environment (counting environmental change) Transport (counting flight) Socio-financial sciences and the humanities Security and space + Euratom: Fusion vitality research, atomic parting and radiation insurance Source: European Commission AIIPA, Milano, 4 ottobre 2006

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seventh Framework Program 2007 - 2013 Food, Agriculture and Biotechnology Sustainable creation and administration of natural assets from area, timberland and sea-going situations Fork to ranch: sustenance, wellbeing and prosperity Life sciences and biotechnology for economical non-nourishment items and procedures The Food, farming and biotechnology need goes for building an European "knowledge based bio-economy" to answer the developing interest for more secure and more beneficial nourishment and additionally for maintainable use and generation of renewable bio-assets. Source: European Commission AIIPA, Milano, 4 ottobre 2006

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7FP – Fork to Farm: Food and wellbeing and prosperity Area 2.2.1. Purchasers – Call 2007-1 Networking of sustenance customer science in Europe

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